If you’ve walked past a toy shop recently and spotted a line of adults (plus a few bewildered partners and kids) snaking around the block, chances are, they’re queuing for a Labubu doll.
Yep, grown adults are lining up for dolls. You’ve probably heard your teens talking about Labubu or seen them popping up in your social feeds. And like so many other viral fads before them, it seems like these curious creatures are now everywhere in Australia. So here’s everything you need to know about them.
What Is a Labubu?
Labubu is a quirky character created by Hong Kong artist Kasing Lung, best known from ‘The Monsters’ series made with Pop Mart. These aren’t regular kids’ toys, they’re collectible art toys. At least, that’s what the adults who are forking out hundreds of dollars for them are telling themselves!

“In 2015, Kasing Lung created a fairy world in his three Nordic Fairy Tale picture books, where live The Monsters, which are both good and evil, including Zimomo, Tycoco, Spooky and Pato. Among them, the most famous one is Labubu, a small monster with high, pointed ears and serrated teeth. Despite a mischievous first impression, Labubu is very kind-hearted and always wants to help others while accidentally doing bad things. No matter what difficulties we encounter, we should grin like Labubu, and naturally we will become happy.”
– Pop Mart
Labubu dolls are small, only about 10cm tall, made of vinyl, and usually sold in blind boxes, so you don’t know which one you’re getting until you open it.
The jury is out on whether they’re cute or creepy. But they’ve become somewhat of a status symbol, being used as ‘charms’ for expensive handbags.
Why Are People Obsessed With Labubu Dolls in Australia?
The Labubu craze has taken off in Australia. Collectors are snapping them up online, swapping them in Facebook groups, and lining up for hours at Pop Mart vending machines or shop events.
So what’s the big deal?

Nostalgia with a twist: Labubu has that old-school toy feel with a touch of quirkiness. Honestly, it’s probably because no matter how old we get, secretly we really do love soft toys!
The thrill of the blind box: Not knowing which character you’ll get makes it exciting. It’s basically a lucky dip for adults.
Limited releases: Pop Mart doesn’t restock the same series forever. Once they sell out, you might be hunting that one rare doll for months.

Creative fun: Collectors style, photograph and even make tiny outfits for their Labubus.
The Rise Of The Labubu Doll In Australia
Search for ‘Labubu doll Australia’ and you’ll find a growing number of local sellers, events, collector groups and online discussions. Some people casually collect one or two. Others have shelves packed with Labubu in every version imaginable. And when you consider they range anywhere from around $30 up to thousands.

Is It Just A Phase?
Maybe. Probably. But Labubu has been around for a while now, and its popularity keeps growing. There are international conventions, special edition crossovers and surprise drops that sell out fast. It doesn’t feel like it’s slowing down anytime soon.
Should You Get One?
If you’re curious, start with one and see what the fuss is about. But be warned, it’s addictive. You might find yourself watching unboxing videos at 2am or stalking restock alerts online.
What do you think of these dolls? Do you have any? Let us know in the comments below.
(Featured Image: bark.lin)






-

-
-
meedee said
- 10 Oct 2025
Reply
-

-
-
Ellen said
- 18 Jul 2025
Reply
-

-
-
tessie said
- 26 Jun 2025
Reply
-

-
-
BellaB said
- 16 Jun 2025
Reply
-

-
-
TraceyGail said
- 05 Jun 2025
Reply
-

-
-
mom488690 said
- 28 May 2025
Reply
-

-
-
sars_angelchik said
- 21 May 2025
Reply
-

-
-
mom486197 said
- 20 May 2025
Reply
-

-
-
mom93821 said
- 20 May 2025
Reply
-

-
-
mom91796 said
- 20 May 2025
Reply
-

-
-
alrevedup said
- 19 May 2025
Reply
-

-
-
mom265671 said
- 19 May 2025
Reply
-

-
-
mom174504 said
- 19 May 2025
Reply
-

-
-
mom160270 said
- 19 May 2025
Reply
-

-
-
Ellen said
- 17 May 2025
Reply
-

-
-
mom93821 said
- 17 May 2025
Reply
-

-
-
ChiWren said
- 16 May 2025
Reply
Post a comment9:39 am
7:52 am
12:14 pm
6:47 pm
7:03 am
2:12 pm
10:38 am
6:26 pm
5:36 am
4:05 am
11:20 pm
9:43 pm
8:30 pm
11:15 am
6:59 am
4:44 am
9:12 pm
To post a review/comment please join us or login so we can allocate your points.