The new sticker collectibles are inspired by the upcoming Olympic and Paralympic Games in Tokyo!

From Wednesday 7th July, Woolworths is launching a new set of sticker collectibles to celebrate the upcoming Olympic and Paralympic Games in Tokyo! For every $20 spent you spend in store or online (no need to leave the house!), Woolworths customers can collect an Aussie Heroes sticker pack to build into their own Olympic and Paralympic-themed collector album. How cute is that!?

Inspiring The Next Generation

The new range will feature sixty-eight past and present Olympians and Paralympians, including Cathy Freeman, Dylan Alcott, and Matthew Mitcham. Woolworths says the range will celebrate some of Australia’s greatest athletes and future champions, in the hope of inspiring younger generations to live active and healthy lifestyles.

Each sticker features key information about the athlete, including their birthdate and accomplishments. We especially love that the stickers also include the athlete’s favourite fruit or vegetable! Anything to help us encourage our little ones to explore healthier foods from a younger age and help them reach their full potential!

Getting In The Olympic Spirit!

Saya Sakakibara, an Olympic BMX Supercross Rider, said she was honoured to be included as part of the range.

“Having been a BMX rider since 2007, I hope this collectibles range encourages Aussie kids to get active and inspires them to have a go at all different sports,” she said.

“I’m proud to be representing Australia at the Games and hope all Aussies come together to get behind the team as we hope to make history in Tokyo.”

If you purchase a participating product, you will receive a bonus sticker pack, and Woolworths also have an Aussie Heroes collector case available for $3.00, while supplies last. This is a wonderful time to make a difference and support the Australian Paralympic team, with customers invited to make a donation to Paralympics Australia in-store.

We can’t wait to start collecting all the athletes and learn about their amazing achievements!

Which Australian athlete do you hope is part of Woolworths new range? Let us know in the comments!