Aussie shoppers have spoken, revealing their favourite supermarket in Canstar’s annual Supermarket Satisfaction awards.
And for the sixth consecutive year, ALDI has come out on top.
The German-owned retail fave outshone Coles, Woolworths and IGA, snagging five stars in almost every category of the awards. From overall satisfaction, to value for money, layout and store presentation, produce freshness and specials, ALDI scored an impressive five stars.
However when it comes to product variety and customer service, ALDI was awarded three and four stars respectively.
According to Aldi Australia Group Director, Simon Padovani-Ginies, shoppers are more savvy than ever when it comes to value for money.
“Aldi has won a spot in the hearts and back pockets of Aussie shoppers through one simple and consistent commitment: high quality products at competitively low prices,” Mr Padovani-Ginies said.
As part of the awards, 2,770 Australians were surveyed on the supermarket they’d purchased from in the last month. Woolworths came in at second place, followed by Coles, IGA and other supermarket brands including Costco, Foodland and Foodworks.
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