Mattel has released the first Barbie with Down syndrome, in a bid to allow more children to see themselves in the iconic fashion doll.
The company says it worked closely with US non-profit, the National Down Syndrome Society, to help inform the design process, including the doll’s sculpt, clothing, accessories and packaging. The doll’s face and body have been sculpted to be more illustrative of women with Down syndrome, with a rounder shape, smaller ears, flat nasal bridge and eyes that are ‘slightly slanted in an almond shape’.
The detail in the doll is incredible, even down to the doll’s palms which include a single line, which is a characteristic often seen in those with Down syndrome.
“Our goal is to enable all children to see themselves in Barbie, while also encouraging children to play with dolls who do not look like themselves,” explained Lisa McKnight, Executive Vice President and Global Head of Barbie & Dolls, Mattel.
“Doll play outside of a child’s own lived experience can teach understanding and build a greater sense of empathy, leading to a more accepting world. We are proud to introduce a Barbie doll with Down syndrome to better reflect the world around us and further our commitment to celebrating inclusion through play.”
The doll’s puff sleeved dress pattern includes butterflies and yellow and blues, which are symbols associated with Down syndrome awareness. And Barbie’s pendant necklace, which features three upward chevrons are a symbol that unites the Down syndrome community.
The Barbie also wears pink ankle foot orthotics, to represent the children with Down syndrome who use orthotics to support their feet and ankles.
This latest Barbie joins a long list of inclusive releases, including the first transgender Barbie.
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