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Mattel has released the first Barbie with Down syndrome, in a bid to allow more children to see themselves in the iconic fashion doll.

The company says it worked closely with US non-profit, the National Down Syndrome Society, to help inform the design process, including the doll’s sculpt, clothing, accessories and packaging. The doll’s face and body have been sculpted to be more illustrative of women with Down syndrome, with a rounder shape, smaller ears, flat nasal bridge and eyes that are ‘slightly slanted in an almond shape’.

Barbie Down syndrome

The detail in the doll is incredible, even down to the doll’s palms which include a single line, which is a characteristic often seen in those with Down syndrome.

“Our goal is to enable all children to see themselves in Barbie, while also encouraging children to play with dolls who do not look like themselves,” explained Lisa McKnight, Executive Vice President and Global Head of Barbie & Dolls, Mattel.

“Doll play outside of a child’s own lived experience can teach understanding and build a greater sense of empathy, leading to a more accepting world. We are proud to introduce a Barbie doll with Down syndrome to better reflect the world around us and further our commitment to celebrating inclusion through play.”

Barbie Down syndrome

The doll’s puff sleeved dress pattern includes butterflies and yellow and blues, which are symbols associated with Down syndrome awareness. And Barbie’s pendant necklace, which features three upward chevrons are a symbol that unites the Down syndrome community.

The Barbie also wears pink ankle foot orthotics, to represent the children with Down syndrome who use orthotics to support their feet and ankles.

Barbie Down syndrome

This latest Barbie joins a long list of inclusive releases, including the first transgender Barbie.

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  • This is amazing and a great way to be more inclusive.

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  • I should get one for my youngest who has Down syndrome, although I suspect that she won’t even notice that this is a barbie with Down syndrome

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  • This is a very thoughtful company to include all children. I hope the children love them and I just wish they were around when I was young.

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  • This is great and finally something I would promote.
    Not transgendercrap doll.
    This doll can teach and bring up great conversation to help kids help one another.
    Barbie should really promote this.

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  • This is great, all the new barbies theyre bringing out are fantastic

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  • Its a doll nothing else just a doll and it is not representative of a wide cross section of the population . I myself have been using mine as a Voodoo Doll and its suits me just fine . Any others out there ?

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  • These initiatives are a wonderful start.

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  • Could barbie also focus on having the correct body shape for all women too?

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  • It’s a good move in the right direction

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  • I wouldn’t have thought this barbie represented Downs, but it’s nice to see Barbie being more inclusive and realistic.. particularly with different body shapes, features and uniqueness.

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  • I think these efforts are great. I love seeing dolls that represent more than unrealistically thin people.


    • I agree, we are all different shapes and sizes and all have different abilities. A big inclusive step in the right direction.

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  • This is absolutely beautiful. I really like this Barbie.

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  • I didnt think barbie looked any different until I saw the group full length photo, glad they are getting more inclusive.

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  • Happy to see they are being more inclusive.

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  • There really should be plenty of variations of Barbie doll, the traditional one is too skinny and to made up.

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  • I always thought that Barbies don’t represent normal people just an aspiration, is this their attempt? They could add some kilos to the other ones too… anyway good step forward.

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  • I also agree if I did not know it was a Down Syndrome Barbie I would have just assumed it was a some what smaller version of barbie.

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  • I am happy to see Barbie’s range grow over the years to be inclusive and diverse. But to be honest, if no one mentioned this Barbie was a Down Syndrome Barbie, I wouldn’t know as it looks like a real person, then the fake Barbie look. The only feature it resembles Down Syndrome is the height and body shape but not the facial features. I don’t hate it, I love the idea but wasn’t well presented enough.

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  • I think they’re going a bit far, there’s a difference between supporting diversity and supporting representations of an imperfect world. It’s sad that people have disabilities and I’m not sure that this should be represented in a toy.

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  • Barbie has always been pretty unrealistic but it’s definitely good to see them try and be more inclusive..

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