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Just days after Woolworths revealed its latest collectibles series, Coles has launched a new DC Super Heroes collectibles campaign.

Similar to the Harry Potter collectibles, the DC Super Hero Builders feature super heroes and super villains that are made from 100% FSC certified cardboard. The characters include Batman, Wonder Woman, Superman, The Joker, Catwoman and Poison Ivy.

Coles Collectibles

The campaign also aims to teach children about Australian fruit and vegetables, through the Fresh Food Challenge. Each of the characters are linked to fresh fruit and veggies, for example: energy rich bananas for adventurers like Batman, fibre-rich apples worthy of Amazonian warriors like Wonder Woman and juicy sweet corn for strength like Superman.

Customers can start collecting the characters from Wednesday, August 2, with every $30 spent in one transaction at Coles in store and online. There are 35 characters to collect.

Coles Collectibles

Coles Collectibles

“The fun challenge features a free chart with a collector checklist to follow and complete the pairing of 35 fruit and vegetables with their iconic DC Super Heroes and Super-Villains. The charts are available free in store or available to download at coles.com.au,” said Coles Chief Customer Officer Amanda McVay.

As well as the characters other items are available for purchase, including a $10 Batmobile and Collector Case, which is also $10.

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  • At least this round was 100% cardboard, not little pieces of plastic.

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  • I actually thought this was a lame promotion. My kids were interested for about 30 seconds then left wrappers and unfinished characters scattered srunf the house. Thankfully they’re now running something I can use!

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  • This promotion seems to be a waste of money much prefer better things like Cookware Glassware etc

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  • My daughter enjoys collecting it. She always look forward for us to go to the grocery, which became an everyday thingy for us now. Oh Coles????????????????????…

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  • These things are so pointless for us. They end up in pieces strewn around my house thanks to my 3 year old so they go straight in the bin now! Much prefer the promotions from Coles/Woolies with items that are actually useful. Like cookware, knives, glassware etc.

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  • I liked the fix-ems when they came out, as we actually used them to patch things so they were kind of functional. And even though these seem repetitive and will likely become dust collectors, for the time being, my kids are more interested in them than I thought. And they’ve learnt about different superheroes thru them, so that’s sparked new conversations and play time imaginative ideas.

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  • Competitive competition between Coles and Woolworths. When one retailer brings out a new incentive to attract shoppers, the other retailer will follow suit. All about competitiveness.

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  • I don’t really shop at Coles, and to be honest whenever Woolies or Coles do these collectibles, my kids go crazy about them, but seeing them all over the house drives me crazy! :)

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  • I’d shop at Coles and Woolies but in our town we only have 2 woolies and no Coles. Crazy hey

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  • I do most of our shopping at Woolworths so I doubt I’ll be getting many of these things from Coles. Even the ones at Woolworths though will probably end up all over my house and then in the bin.
    We liked when Woolworths did the little garden and the kids could water their plants and watch them grow. It had many benefits.

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  • We hated the Harry potter ones and these will be no different. Such a waste. Why not do like a game of monopoly or something similar where you can win prizes that might actually help families. These are just wasteful, the kids get bored with them and then they end up in the rubbish anyway.

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  • Interesting how Coles and woolies always bring out their collectables at the same time. People will still buy groceries. Maybe their ‘collectables’ need to be more practical for families on budgets, like food, storage etc

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  • I think it is a very bad thing to have these kinds of collectables. People tend to buy a lot of extra/unnecessary items just to get them. With the cost of living, they should rather do real food as “collectables.”

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  • I never shop at Coles (not willing to drive 3 hours) just for collectables. How come they’ve stopped doing points towards something more useful?

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  • I don’t think supermarkets have to keep on doing kids collectibles. I’m all for my points going towards something for mum/parents/home. Kids get enough.

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  • Not more cardboard cutouts… how boring

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  • Cardboard… what boring collectibles this year.

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  • I’ve found in the past that there are many double ups and hard to get a set. I also do not spend more or choose a store solely to get the collections. But seeing how this round is of DC I think they may get people of all ages going crazy to collect them.

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  • Its fun for the kids but they become a dust collector. My son has the Harry Potter set and he just stares at it. Can’t take them out as they ruin. So hopefully these things are worth something in the future.

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  • These are kind of boring. I’d much prefer cheaper shopping please.


    • Cheaper shopping, bargains and prices would be most welcome!

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