Just days after Woolworths revealed its latest collectibles series, Coles has launched a new DC Super Heroes collectibles campaign.
Similar to the Harry Potter collectibles, the DC Super Hero Builders feature super heroes and super villains that are made from 100% FSC certified cardboard. The characters include Batman, Wonder Woman, Superman, The Joker, Catwoman and Poison Ivy.
The campaign also aims to teach children about Australian fruit and vegetables, through the Fresh Food Challenge. Each of the characters are linked to fresh fruit and veggies, for example: energy rich bananas for adventurers like Batman, fibre-rich apples worthy of Amazonian warriors like Wonder Woman and juicy sweet corn for strength like Superman.
Customers can start collecting the characters from Wednesday, August 2, with every $30 spent in one transaction at Coles in store and online. There are 35 characters to collect.
“The fun challenge features a free chart with a collector checklist to follow and complete the pairing of 35 fruit and vegetables with their iconic DC Super Heroes and Super-Villains. The charts are available free in store or available to download at coles.com.au,” said Coles Chief Customer Officer Amanda McVay.
As well as the characters other items are available for purchase, including a $10 Batmobile and Collector Case, which is also $10.
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