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Just days after Woolworths revealed its latest collectibles series, Coles has launched a new DC Super Heroes collectibles campaign.

Similar to the Harry Potter collectibles, the DC Super Hero Builders feature super heroes and super villains that are made from 100% FSC certified cardboard. The characters include Batman, Wonder Woman, Superman, The Joker, Catwoman and Poison Ivy.

Coles Collectibles

The campaign also aims to teach children about Australian fruit and vegetables, through the Fresh Food Challenge. Each of the characters are linked to fresh fruit and veggies, for example: energy rich bananas for adventurers like Batman, fibre-rich apples worthy of Amazonian warriors like Wonder Woman and juicy sweet corn for strength like Superman.

Customers can start collecting the characters from Wednesday, August 2, with every $30 spent in one transaction at Coles in store and online. There are 35 characters to collect.

Coles Collectibles

Coles Collectibles

“The fun challenge features a free chart with a collector checklist to follow and complete the pairing of 35 fruit and vegetables with their iconic DC Super Heroes and Super-Villains. The charts are available free in store or available to download at coles.com.au,” said Coles Chief Customer Officer Amanda McVay.

As well as the characters other items are available for purchase, including a $10 Batmobile and Collector Case, which is also $10.

  • These are kind of boring. I’d much prefer cheaper shopping please.


    • Cheaper shopping, bargains and prices would be most welcome!

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  • Oh my gosh i cant keep up with these

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  • Ah more irresponsible and unsustainable wastage. It’ll all become trash I feel. Why not a program where we can accrue points and $$ to go to charity of choice?


    • Yes it’s a waste and gives unnecessary clutter

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  • Both Coles and Woolies need to think of something better for the kids to collect – I won’t be bothering with either.

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  • I am a coles girl and I like most of the collectables things but these look like the Harry Potter ones that were horrible. They shouldn’t have bothered. As bad as the little plastic things were at least the kids could play with them. Surely they can make the little figurines or grocery items with recycled materials?

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  • I much prefer the masterchef promo. These will get played with for 5 mi Ute’s and end up in the bin…but at least they’re recyclable I guess..

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  • My kids are 2 and 1 so although I may grab a few while at the shops they never last long enough to be “collected” they get chewed and ripped apart and end up in the bin after about 20 minutes

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  • You always fine Woollies and Coles do this at the same time. I don’t tend to shop at coles so I doubt we will collect these.

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  • I won’t be collecting these, too much clutter around already

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  • Awesome. Can’t wait

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  • I suspected another collectible promotion would come out with the other major supermarket announcing their promotion recently.

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  • We collected the Harry Potter ones of these but have since forgotten about them.
    Lucky they’re just cardboard and can be thrown in the recycling if you don’t want them anymore!

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  • This was predictable, given Woolworths is starting a new promotion.

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  • We’re a household full of little batman lovers so these will be fun to collect!

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  • Everytime they do these things for kids I see then rubbish everywhere, even had my cat bring one to the door from somewhere outside

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  • I’ve recently switched to shopping at Woollies so we’ll have to miss these ones.

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  • I don’t think my 3 year old twins are interested in those. We’ll see next week.

    Reply

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