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We love supermarket collectibles – particularly when they’re for adults! Coles has revealed its new collectibles range is just around the corner – and we’re predicting these SMEG kitchen knives are going to be VERY popular!

Coles has given its FlyBuys members a sneak peek at the upcoming range, which includes stylish SMEG kitchen knives and knife blocks. It follows Coles KitchenAid promo in 2022 and Masterchef knives in 2021.

The campaign is due to start on 18th September 2024, and will run until 7th January 2025, which means all of your Christmas grocery shopping is going to pay off!

What’s available with the Coles SMEG kitchen knife range?

Let’s take a look at what’s up for grabs.

SMEG Vegetable Knife (8cm)
FREE with 20 credits OR half pay 10 credits $10. Full pay for $20.

SMEG Utility Knife (13cm)
FREE with 26 credits or half pay 13 credits $13. Full pay for $26.

Coles SMEG knives

SMEG Meat Knife (15cm)
FREE with 30 credits or half pay 15 credits $15. Full pay for $30.

Coles SMEG knives

SMEG Bread Knife (19cm)
FREE with 36 credits or half pay 18 credits $18. Full pay for $36.

Coles SMEG knives

SMEG Santoku Knife (18cm)
FREE with 40 credits or half pay 20 credits $20. Full pay for $40.

Coles SMEG knives

SMEG Chef’s Knife (19cm)
FREE with 40 credits or half pay 20 credits $20. Full pay for $40.

Coles SMEG knives

SMEG Knife Block (without knives in Black or White)
Half pay 50 credits $50 or full pay $100.

How do you get the Coles SMEG knives?

All you need to do is scan or link your Flybuys at the checkout and you’ll get one Kitchen Knife credit for every $20 you spend in one transaction from 18 September 2024 until 7 January 2025.

From 18 September, you can also earn bonus credits when you buy selected products from a participating brand. You are able to earn one bonus credit per participating brand, in one transaction.

You can redeem your credits (excludes Coles app) until 21 January 2025.

Will you be collecting these knives? Let us know in the comments below!

We may get commissions for purchases made using links in this post. Learn more.
  • They’re nice, but you only need so many knives and they’ve done knives before. Also, the last lot of collectibles they made the points too high for me to earn the one thing I wanted.

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  • I have plenty of knifes already, but might try to save some for my 20yr old

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  • These look great! too bad I shop at Woolworths.

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  • I mainly shop at Coles so I will be collecting these Knives. Love SMEG -

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  • This would have to be another gimmick. 242 credits . That’s $4840 to spend. So go online and purchase between $500 – $700 for this knife set. Wow and Coles say they dont price gouge. And we’re in the worst inflation in history. So good on you coles, for your kindness of giving away this knife set. So people you have to spend $404 a week to get this set. Good luck to you all


    • I absolutely see your point! don’t get me wrong, but in saying that, shop there anyway so its not like im having to spend extra to get them?

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  • These are the collectables I get behind ????????

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  • Love when useful kitchen items are the collectible rather than crappy kids items that end up scattered through the house or in the bin. And if you do your normal shop there to end up with some nice looking free knives is a great bonus.

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  • Nice knives and knife set. Pity I don’t have Flybys and can’t be bothered getting them.

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  • Very nice looking knives yes I’m in

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  • Another gimmick by Coles. Never get anything when I wish to use my reward points, as always out of stock.
    Sorry waste of time and my money.

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  • Looking forward to collecting fingers crossed for a new knife set

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  • Wished they would let us use points from previous promotions… I always miss out :(

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  • Love a new quality knife, but I gotta say I’m surprised at the price. Why so cheap to buy?

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  • The knife block is too chunky for my available counter space, so will give this promo a miss.

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  • Why do we have a Woolworth’s ad halfway through a Coles story

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  • I’ve moved over to Woolies so they’re not for me.

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  • It’s a shame you still have to pay for the block…


    • I agree why not add this to part of the points scheme.

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  • Nice

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  • We always earn the points but they never have stock


    • We have at times encountered this issue too and had to ring around to other stores.

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  • Ah this would be awesome!! I might have to start shopping at coles.

    Reply

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