Following the success of the Masterchef knife collectable campaign, Coles is planning to launch another ‘grown-ups only’ collectable campaign and this one is a goodie.

Coles customers, who swipe their FlyBuys card, from 24 March, will be able to accumulate “cookware credits” to redeem them for MasterChef pots and pans.

Not Enough Stock

The only issue is that the Masterchef knives collectable campaign had a cutting conclusion with many shoppers grumbling that the stores ran out of stock, before they could collect their ‘free’ utensil.

There’s no point in running a loyalty program when the result of it is actually the opposite – furious customers who feel hard done by. Yes, I know ‘it’s free’, but I spent enough in store to be entitled to my big sharp knife!

Consumers were left frustrated after the last Masterchef knife collectable campaign complaining about stock drying up well before each of their intended official end dates.

coles knives
Coles Masterchef Knives

What A Rip Off!

Many claimed that these campaigns are just a ‘scam’ and a ‘rip off’ as the supermarkets are using them to attract shoppers to spend more, knowing that they don’t have the freebies to give out.

“The 20 point knives ran out in our area well before the end of the promo, or are you ok with encouraging people like myself to keep building their points balance to have them sitting there for no reason but to remind us how greedy you are?,” one disgruntled Coles shopper said.

But of course, the fine print reads that the promotions will continue while stocks last. And I guess that last bit is the pertinent info. “Until Stocks Last” protects the shop legally but it certainly doesn’t protect them from consumer’s wrath when they run out weeks before.

Lesson Learnt: Get In There Quick

But let’s hope Coles has learnt from previous experiences and will order sufficient stock for everyone. And of course, I won’t leave it to the end to redeem my points for pots and pans. I still think they’re pretty much guaranteed to run out so get in there quick.

Half-Pay Is New!

The big difference with this lastest promo, is that Coles has introduced a half-pay option, which will allow customers who do not have enough points to claim a cookware product, to use their credits and then pay half the retail price to get the item.

“These are high-value products so our new ‘half pay’ method was introduced to help increase the accessibility of the program to those who may not spend as much on their weekly shop,” said Coles Chief Marketing Officer Lisa Ronson.

Coles customers will be able to earn ‘Cookware Credits’ by scanning their Flybuys card when they spend $20 or more in one transaction at Coles or Coles Online. Once customers have enough credits, they can redeem their MasterChef cookware in store.

Masterchef Pots and Pans

Starting from 40 credits, customers can collect a MasterChef 20cm and 26cm non-stick frypan, 18cm saucepan, 24cm casserole dish with lid, 28cm non-stick stir fry pan with lid, 24cm steamer and 24cm stock pot with lid.

MasterChef cookware is also available to purchase in store from Wednesday 24 March, while stocks last, starting from $40 for the MasterChef 18cm saucepan and 24cm steamer.

coles collectable masterchef pots
Coles New Collectable Campaign: Masterchef Pots and Pans

Even More Popular Than Mini’s

Ms Ronson said the recent MasterChef knives program was the supermarket’s “most popular loyalty program to date with the highest participation rate across Australian households.”

A lot of pots and pans got a good work out over the past year and there’s plenty of Aussie families who are now much in need of a few replacements,” Ms Ronson said.

“We love to help customers top up their kitchen with essential tools,” she added.

Good Quality

Coles Ambassador Chef Luke Mangan said: “Coles has made it really easy to get excellent quality cookware especially for those wanting to upgrade or replace their neglected pots and pans that have been hanging around in their kitchen for many, many years.

“The cookware is made from high-quality stainless steel and suitable for all cooktops including induction, and the pans feature a three-layer ceramic coating guaranteed to help customers get the best out of their cooking.”

My kitchen cookware are looking pretty beat up so I would be keen to get my hands on these collectables. How about you? Tell us in the comments below.

  • I dont spend any extra but I did manage to get a knife.


  • I won’t spend anything extra or specific products to get points. When I gain enough points and do receive a free products, then that’s nice. However won’t be disappointed to miss out.

    • Same here. I participated once, and once was enough


  • And have you worked out how much you’d have to spend to get one pot? Thousands for the more expensive ones.


  • Hoping I can successfully collect this one, even just one pot!


  • I am wondering why the word Scam is in the title of this post? Is it tongue in cheek? or simply to get me to read your post? I dont think any of the things Coles or Woolies have done in this area are scams at all.

    • Yes I agree with you, it’s not a scam


  • I will not after them. But will do my normal shopping.I wish i can use my last time points for this one.


  • I guess knifes, kitchen Gadgets and what not are better items to promote than plastic figurines. We are trying to get rid of plastic, want to recycle more but the supermarkets just create more rubbish. I really don’t understand those big company’s with so much influence on people. To a brighter future !!


  • I do my normal shop and if I spend enough to get credits etc then great but I try not to just buy things for the sake of getting credits because it ends up being a bloody expensive knife/pot! 40points means you need to spend $800…for one Coles master chef pot?! You could get a good quality set of pots for that much. I much prefer being my frugal self and buying things where they are cheapest and put that extra money to a really good set of a brand I love.

    • Also I think it would be cool if we could keep the promotional credit we accumulate and be able to use it on other promotions eg, if someone only has three knife credits left, it would stay attached to their fly bus and could use it on this pot promotion.


  • I don’t bother with these anymore. I never get enough points because I can only shop once a month. Not worth the hassle for me so I’m over it.


  • I do tend to be annoyed when I miss out because there isn’t enough stock.. those vacuum seal containers… all the pumps went and I could not source a single pump in the whole country. Coles didn’t help. There was one in an interstate supermarket but they couldn’t send. So the containers were all useless. I think there should be a better system.. like earn points on your flyby card over a set time frame, they make the stock to order depending on your balance at the end of the time, then you nominate a store to collect. They send the promotion there and you don’t miss out. If you do the right thing and spend more money to get the points to get the promotion then they don’t get you offside by saying they don’t have any left.


  • Let’s hope that people don’t have to miss out when they get enough points.


  • I’m not fussed. If I earn enough points to get something (more likely only one thing from this promo), then so be it. I’m not about to send more or to pay half.


  • I’d be upset if I went out of my way to earn for this, but I just do my regular shop so was never going to get enough


  • In my opinion it is a bonus when we get a freebie. When I miss out because there’s not enough stock, I didn’t get enough points or I forget about it myself, it really doesn’t upset me. It’s unfair to call this a scam and unjust to get angry about this.


  • It’s very difficult to accrue enough points to get much of anything when you live alone and have to stick to a budget that can’t be blown. I mean, I love these offers and all, but it would be so much kinder to all of us if Coles had more stock and ran these promotions for a longer period of time to give us all a chance to get at least one or two of these items . I can’t afford to pay an amount of money as well as use points for the saucepans, on top of my grocery bill. I don’t really need saucepans but would have liked to have been able to get some for my daughters, but I don’t expect to be able to get anything this time around. I managed to get two small knives last promotion. but only scraped enough to get them and got them when I could, as I knew the larger ones would go first to those who could collect more points and I may have missed out on getting anything if I waited too long. All good though – I’m always grateful for any little freebie I can manage to get!


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