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Following the success of the Masterchef knife collectable campaign, Coles is planning to launch another ‘grown-ups only’ collectable campaign and this one is a goodie.

Coles customers, who swipe their FlyBuys card, from 24 March, will be able to accumulate “cookware credits” to redeem them for MasterChef pots and pans.

Not Enough Stock

The only issue is that the Masterchef knives collectable campaign had a cutting conclusion with many shoppers grumbling that the stores ran out of stock, before they could collect their ‘free’ utensil.

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There’s no point in running a loyalty program when the result of it is actually the opposite – furious customers who feel hard done by. Yes, I know ‘it’s free’, but I spent enough in store to be entitled to my big sharp knife!

Consumers were left frustrated after the last Masterchef knife collectable campaign complaining about stock drying up well before each of their intended official end dates.

coles knives
Coles Masterchef Knives

What A Rip Off!

Many claimed that these campaigns are just a ‘scam’ and a ‘rip off’ as the supermarkets are using them to attract shoppers to spend more, knowing that they don’t have the freebies to give out.

“The 20 point knives ran out in our area well before the end of the promo, or are you ok with encouraging people like myself to keep building their points balance to have them sitting there for no reason but to remind us how greedy you are?,” one disgruntled Coles shopper said.

But of course, the fine print reads that the promotions will continue while stocks last. And I guess that last bit is the pertinent info. “Until Stocks Last” protects the shop legally but it certainly doesn’t protect them from consumer’s wrath when they run out weeks before.

Lesson Learnt: Get In There Quick

But let’s hope Coles has learnt from previous experiences and will order sufficient stock for everyone. And of course, I won’t leave it to the end to redeem my points for pots and pans. I still think they’re pretty much guaranteed to run out so get in there quick.

Half-Pay Is New!

The big difference with this lastest promo, is that Coles has introduced a half-pay option, which will allow customers who do not have enough points to claim a cookware product, to use their credits and then pay half the retail price to get the item.

“These are high-value products so our new ‘half pay’ method was introduced to help increase the accessibility of the program to those who may not spend as much on their weekly shop,” said Coles Chief Marketing Officer Lisa Ronson.

Coles customers will be able to earn ‘Cookware Credits’ by scanning their Flybuys card when they spend $20 or more in one transaction at Coles or Coles Online. Once customers have enough credits, they can redeem their MasterChef cookware in store.

Masterchef Pots and Pans

Starting from 40 credits, customers can collect a MasterChef 20cm and 26cm non-stick frypan, 18cm saucepan, 24cm casserole dish with lid, 28cm non-stick stir fry pan with lid, 24cm steamer and 24cm stock pot with lid.

MasterChef cookware is also available to purchase in store from Wednesday 24 March, while stocks last, starting from $40 for the MasterChef 18cm saucepan and 24cm steamer.

coles collectable masterchef pots
Coles New Collectable Campaign: Masterchef Pots and Pans

Even More Popular Than Mini’s

Ms Ronson said the recent MasterChef knives program was the supermarket’s “most popular loyalty program to date with the highest participation rate across Australian households.”

A lot of pots and pans got a good work out over the past year and there’s plenty of Aussie families who are now much in need of a few replacements,” Ms Ronson said.

“We love to help customers top up their kitchen with essential tools,” she added.

Good Quality

Coles Ambassador Chef Luke Mangan said: “Coles has made it really easy to get excellent quality cookware especially for those wanting to upgrade or replace their neglected pots and pans that have been hanging around in their kitchen for many, many years.

“The cookware is made from high-quality stainless steel and suitable for all cooktops including induction, and the pans feature a three-layer ceramic coating guaranteed to help customers get the best out of their cooking.”

My kitchen cookware are looking pretty beat up so I would be keen to get my hands on these collectables. How about you? Tell us in the comments below.

  • This was actually my least favourite, being an adult I already have pots and pans and the points are to high, I needed the knives so I made sure I spent enough

    Reply

  • Scam!? What are you talking about! This frustrates me so much. It’s your own stupidity for spending more then you normally would to collect extra points in the first place. I think its bloody fantastic! People honestly just need to complain about anything any everything. It’s a little freebie for customer’s who regularly shop at coles, thats it no scam no gimmick thats it!! Im over the moon that I’ve got free pots and pans for shopping at my local coles. Bargain!!

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  • Once bitten twice shy. Got caught with a bunch of credits with the knives promotion and was unable to redeem them as stock had run out. This is yet another shameless scam by Coles.. Our local Coles has had limited supplies of cookware for the past 2 months and ran out completely a couple of weeks ago. I have been informed that they will not be receiving any further stock So once again; I am left with worthless credits. Coles are continuing to promote this scam in their catalogues knowing quite well that customers can’t redeem them. That’s it, I will not be shopping again at Coles. I have Woolworths across the street from coles and an IGA in walking distance. Th $10 discount scheme by Woolworths is far better value.

    Reply

  • Yep. You were exactly right. The Masterchef cookware ran out more than a week ago, and at least two weeks before the end date of this promotion. Just like with the knives, I am left with enough credits for more than one saucepan, but could not redeem them as all the Coles stores in my area that I visited or called had NO stock. Coles has not even offered to provide customers with store- credit/appropriate amount of Flybuy points in lieu of the missing cookware. Well Coles, you won’t get a THIRD chance to scam me as I won’t spend another cent in any Coles store.

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  • I’m hopeless and don’t even know how to check my points. I prefer getting something instantly. Maybe they could do scratches that instant win the prizes instead of a points thing

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  • They’re terrible! The stock pot takes forever to heat up and when it finally does it heats unevenly so you have to he there continually stirring but the handles then get too hot to hold when it heats through. I was in 2 frames of mind on whether to use my extra points and try a smaller saucepan buy I guess Coles made my mind up for me since they’re out of stock anyway!

    Reply

  • The problem is the cookware points = $1 of the cookware retail $, so one must collect 100 credits for a $100 pot at only 1 credit per $20 spend; i.e. $2,000 spend !!! Only a family of more than 2 x children would spend that much in the time available.

    I’m single and have only accumulated 30 credits over 8 weeks !

    Reply

  • I’m never going to fall for another Coles master chef cookware/knive/glass promotion again. I just missed out on collecting enough points for the knive promotion so I was happy to finally collect enough points (50) to try and redeem for a medium master chef fry pan.

    My hopes were sadly broken tonight when I travelled to two stores, neither of which had any master chef cookware left at all.
    It seems that there was a 25% off promotion on these items over the weekend, despite the promotion being due to run for another weeks – What a waste of collecting master chef cookware credits!

    Reply

  • I stated collecting these pots and pans. I have 4. I can tell you they are SHIT. Wouldn’t waste my time collecting them again.
    You can’t touch the handles of the pan or pots when cooking or you’ll burn yourself BADLY. The “stainless steal” underneath discoloured after the first use. The non stick coating is so bloody thin.


    • Once bitten twice shy. Got caught with a bunch of credits with the knives promotion and was unable to redeem them as stock had run out. This is yet another shameless scam by Coles.. Our local Coles has had limited supplies of cookware for the past 2 months and ran out completely a couple of weeks ago. I have been informed that they will not be receiving any further stock

      So once again; I am left with worthless credits. Coles are continuing to promote this scam in their catalogues knowing quite well that customers can’t redeem them. That’s it, I will not be shopping again at Coles. I have Woolworths across the street from coles and an IGA in walking distance. Th $10 discount scheme by Woolworths is far better value.

    Reply

  • Never get enough points

    Reply

  • We have the 18cm saucepan and it really is great quality, would definitely recommend you use your points before the promo ends.

    Reply

  • Have managed to get the large frypan and it is wonderful to use. Will take a look at some of the saucepans for my remaining points. The items are good but quite expensive.

    Reply

  • Again what a scam I’ve been saving points for the stir fry pan now that I have enough points I can’t find one anywhere I have called all the coles around approx 25 km not one store has any
    I am turn off even shopping at coles

    Reply

  • Got enough points to get the cookware I wanted, and my store had plenty of stock.

    Reply

  • I found both the knives and the pans good Had no problem just doing the regular shop and getting both knives that I wanted Same with the pans Only wanted the 28cm stirfry pan with lid and got it with just the regular shop I think too many people expected to suddenly have enough points for a full set of each

    Reply

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