Following the success of the Masterchef knife collectable campaign, Coles is planning to launch another ‘grown-ups only’ collectable campaign and this one is a goodie.
Coles customers, who swipe their FlyBuys card, from 24 March, will be able to accumulate “cookware credits” to redeem them for MasterChef pots and pans.
Not Enough Stock
The only issue is that the Masterchef knives collectable campaign had a cutting conclusion with many shoppers grumbling that the stores ran out of stock, before they could collect their ‘free’ utensil.
There’s no point in running a loyalty program when the result of it is actually the opposite – furious customers who feel hard done by. Yes, I know ‘it’s free’, but I spent enough in store to be entitled to my big sharp knife!
Consumers were left frustrated after the last Masterchef knife collectable campaign complaining about stock drying up well before each of their intended official end dates.
What A Rip Off!
Many claimed that these campaigns are just a ‘scam’ and a ‘rip off’ as the supermarkets are using them to attract shoppers to spend more, knowing that they don’t have the freebies to give out.
“The 20 point knives ran out in our area well before the end of the promo, or are you ok with encouraging people like myself to keep building their points balance to have them sitting there for no reason but to remind us how greedy you are?,” one disgruntled Coles shopper said.
But of course, the fine print reads that the promotions will continue while stocks last. And I guess that last bit is the pertinent info. “Until Stocks Last” protects the shop legally but it certainly doesn’t protect them from consumer’s wrath when they run out weeks before.
Lesson Learnt: Get In There Quick
But let’s hope Coles has learnt from previous experiences and will order sufficient stock for everyone. And of course, I won’t leave it to the end to redeem my points for pots and pans. I still think they’re pretty much guaranteed to run out so get in there quick.
Half-Pay Is New!
The big difference with this lastest promo, is that Coles has introduced a half-pay option, which will allow customers who do not have enough points to claim a cookware product, to use their credits and then pay half the retail price to get the item.
“These are high-value products so our new ‘half pay’ method was introduced to help increase the accessibility of the program to those who may not spend as much on their weekly shop,” said Coles Chief Marketing Officer Lisa Ronson.
Coles customers will be able to earn ‘Cookware Credits’ by scanning their Flybuys card when they spend $20 or more in one transaction at Coles or Coles Online. Once customers have enough credits, they can redeem their MasterChef cookware in store.
Masterchef Pots and Pans
Starting from 40 credits, customers can collect a MasterChef 20cm and 26cm non-stick frypan, 18cm saucepan, 24cm casserole dish with lid, 28cm non-stick stir fry pan with lid, 24cm steamer and 24cm stock pot with lid.
MasterChef cookware is also available to purchase in store from Wednesday 24 March, while stocks last, starting from $40 for the MasterChef 18cm saucepan and 24cm steamer.
Even More Popular Than Mini’s
Ms Ronson said the recent MasterChef knives program was the supermarket’s “most popular loyalty program to date with the highest participation rate across Australian households.”
A lot of pots and pans got a good work out over the past year and there’s plenty of Aussie families who are now much in need of a few replacements,” Ms Ronson said.
“We love to help customers top up their kitchen with essential tools,” she added.
Coles Ambassador Chef Luke Mangan said: “Coles has made it really easy to get excellent quality cookware especially for those wanting to upgrade or replace their neglected pots and pans that have been hanging around in their kitchen for many, many years.
“The cookware is made from high-quality stainless steel and suitable for all cooktops including induction, and the pans feature a three-layer ceramic coating guaranteed to help customers get the best out of their cooking.”
My kitchen cookware are looking pretty beat up so I would be keen to get my hands on these collectables. How about you? Tell us in the comments below.