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Outrage sparked over a new range of Cotton On Kids clothing that advertises R-rated movies and heavy metal musicians known for using explicit lyrics towards young children.

The Cotton On Kids new ‘licensed range’ includes jackets with Snoop Dog, The Beastie Boys and Nirvana – all musicians who release music with ‘explicit lyrics warnings’.

The range has left some parents confused why many items were plastered with imagery from music and movies not meant for children’s ears.

Mother Amy Patterson told Yahoo News Australia that she thinks the clothes are “tacky” and the brand was trying to cash in on the music and film taste of parents, adding that “the clothing seemed to be more for the adult’s entertainment and nostalgia”.

“I think it’s a bit premature to be dressing young kids in clothes that are associated with a movie that includes violence and gangs,” she said.

Sarah Middlemiss, a mother to a four-year-old daughter, agreed children were too young to be introduced to the type of music on the clothing items and said it would make kids curious to seek out the R-rated content.

“Kids are so impressionable at these ages, it would make it seem like the topics they rap about are OK in their immature minds,” she told Yahoo News Australia.

beastie boys

“I feel it would encourage kids to want to listen to their music, opening the door to their explicit lyrics,” she added.

Ms Patterson also said she was concerned about the association with drugs.

“Snoop Dog is known for his love of marijuana and I’m not a fan of that association,” she added.

A spokesperson for Cotton On Kids told Yahoo News that while they acknowledge that the artists on the clothing are not for children, they were hoping the designs would “hold a nostalgic memory in the minds of their parent’s generation when rap and hip hop became a huge musical movement during the 90s”.

Cotton On Kids said they were hoping the products would “spark nostalgia in anyone who grew up during that era,” adding that they “didn’t mean to offend.”

Do you think it is an inappropriate range for kids?

Share your comments below

  • If you don’t like, don’t buy it. Simple. I certainly wouldn’t buy any of them.

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  • Well cotton on kids will be loving the additional advertising. Another mum said it well “I don’t think they even know who the artists/bands are, so it is irrelevant to them.” I’ll elaborate on that, they won’t know/care but it will turn heads for adults and some adults will get a kick/giggle out of it. I don’t see a problem with it.

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  • I don’t think they’re very appealing for young children to be wearing my opinion. I can’t see why they make things like this for children when is not very appropriate. But if you don’t like it Don’t buy it and let the people who do, buy it

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  • Just clothing. Like all things, if you dont like it just dont buy it

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  • How disgusting, not appropriate for young children, but I guess they are expecting some stupid parents to buy them.

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  • I’m so confused. I mean, ok am I just out of touch? I have a nearly 4yo and nearly 2yo and wouldn’t dream of dressing them in this range?! Also… I don’t think they even know who the artists/bands are, so it is irrelevant to them. Is there a niche market I’m missing? Maybe I am just not that cool a mum!!!!!

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  • Not really worth getting upset over it! I personally wouldn’t buy the range because I think it’s not very appealing

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  • I don’t know many of these groups, but wouldn’t buy this range on principal – they look terrible and I will never understand why anyone should walk around as a billboard for someone else or for a band.

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  • If parents want to be reminded of these bands or movies then wear them their selves.

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  • I can understand the reservations, maybe it should be targeted are a group a tad older.

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  • I would definitely dress my kids in these clothes. These are the bands/movies I loved growing up.. It’s a picture on a jumper.. It’s not like kids are wearing f### you on them..

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  • I don’t dress my kids in them but if a parent wants to it’s there choice.

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  • I would probably double take at a kid dressed in a Snoop shirt. I wouldn’t dress my kids in any of this but I would happily dress them in The Beatles, The Rolling Stones or Queen because that is the music they know and love. My 2.5 year old is currently obsessed with Volbeat and I am sure other people would not approve of that but he loves it.

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  • I buy clothes that I like the appearance. Cotton on Kids clothing is very expensive, I can’t see the value considering the quality of the manufacture and they grow out of them too quickly.

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  • I can’t see the problem with the clothes,people get too worked up over little things!

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  • It could well make the kds curios about the music or movies – I’d avoid them.

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  • I don’t know, if parents don’t want their kids wearing the clothes then they can just not buy them. There’s always someone that is offended by something. Plenty of 60s musician clothing around (like The Beatles, Rolling Stones, The Beach Boys etc.) and they weren’t against drugs. They’re also going to hear explicit words in the real world too, bit just though music. I wouldn’t buy these clothes, but I’m not a fan of that music anyway.

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  • I don’t know those movies so I don’t think I would have problems buying them. Even if I admit they are not of my taste. 🙂

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  • Seriously? Get over it, these clothes are purchased because the parent like them not the kid, no one said the kids are watching or listening to these. If you don’t like it don’t buy it

    Reply

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