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“You have left 100’s of young kids upset. and their parents too. I will NEVER EVER shop in your store again. COLES ALL THE WAY!”
When Woolworths was forced to cancel the Disney Ooshies collection prematurely, little did they realise the violent backlash from their disgruntled customers.

The Disney Ooshies campaign was pure marketing gold for Woolworths. Coles shoppers switched to Woolies. Even Aldi shoppers swapped over to Woolworths to get their hands on the princess, superhero and Star Wars plastic characters.

But then it all backfired and Woolworths was forced to end the campaign early due to lack of supply. The giant retailer was left with a trail of vicious parents and disappointed kids who weren’t able to complete their collections. The success of this collectable campaign was tainted with bitterness as mums and dads ripped into the Woolworths social pages with all their pent-up vitriol.

This Is Disgraceful!

“You owe me 8 Disney Ooshies, I purchased extra branded products to achieve this and suddenly it’s all gone! Seriously you make the kids want this stuff and cannot figure out how to service your clients, you keep all the promo stuff up in the store etc, this is disgraceful,” one parent wrote on the Woolworths Facebook page.

Another was furious that she has spent hundreds on shopping, only to be told her local store had run dry of Ooshies.

“I have receipts totalling $681.99 with 24 earned Ooshies. Was told to hold onto receipts and bring in with me on next visit to collect when new stock arrives. Now I’m guessing this stock won’t be arriving, so I’m left empty-handed? Guessing I can’t return some of my shopping for refund? This is disappointing! Will think twice on future promos from now on,” the customer shared.

Many accused Woolworths of being “deceitful” and not having the foresight to realise how popular the campaign would be.

You Are All Pathetic!

However, there was a camp on the other side of the issue that was fuming with all these “pathetic” reactions.

“Wow! People are dying and your biggest concern is an Ooshie? Unbelievable what humans have become,” one disgusted shopper wrote.

“People should just build a bridge and get over it. Promotions like this always state ‘While Stocks Last’,” said another.

“So many Adult snowflakes having a cry over a piece of rubbish designed for children,” wrote another.

What Woolworths Had To Say

Woolworths’ reaction was regret that they had underestimated the crazy demand for the Ooshies.

“At Woolworths, we’re always looking for ways to create a bit of fun and excitement for our customers,” A Woolworths spokesperson said to news.com.au.

“Our Disney+ Ooshies have proven extraordinarily popular with customers, to the point we had to conclude the program early due to customers collecting the last of our stock.”

“These collectibles take more than 12 months to plan and the quantity produced is based on our experience of running many collectable campaigns that we’ve previously offered,” he added.

“We attribute much of the success of our Disney+ Ooshies to customers of all ages connecting with the Disney+ universes, across Marvel, Star Wars, Disney, and Pixar, there was a character for all types of Disney+ fans to collect and enjoy,” he said.

“To our customers, we thank you for your excitement and engagement with the Disney+ Ooshies and apologise for any frustration or disappointment caused by running out of stock.

“For those who are still looking to finish their sets, we recommend safely swapping extras or duplicates with family and friends who have also been collecting.”

The Hack Was The Issue!

We reckon the true issue here was that Woolworths didn’t take into account how many shoppers would be taking advantage of the bonus Ooshies hack to come out with 20 or more collectables with a minimum spend of $30. Perhaps next time, they’ll make this a bit more restrictive to ensure shoppers can’t claim bundles of Ooshies in one transaction.

How do you feel about the early ending of the Woolworths Disney Ooshies Collection? Tell us in the comments below.

  • This is the reason I never go out of my way to complete collections for my kids, if I did that I’d have to complete 3 whole collections which would usually mean blowing my grocery budget which just seems ridiculous. My kids are usually just happy to play with whatever they receive because they know they are just an extra we get from our shopping.

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  • It is true that there is more important things to worry about at the moment – COVID, though young kids don’t see this. It doesnt make them any less upset that Woolies stopped the promotion 5 weeks early.
    I do have 1 thing to say though….. At the front of every Woolies store there is a Ooshi return large upright box for Ooshi’s people dont want or they were duplicates.
    My local Woolies had to replace these boxes several times due to being full. Normally we could go to our local on a Saturday to do swaps but COVID stopped this…. What happened to all those unwanted ooshies ? I see posts on Ebay with people selling large quantities and even unopened ones. Is this where they ended up ? So many rumours i have to wonder

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  • I think it was obvious that they were going to be super popular but COME ON – its an OOSHIE.

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  • Think there is more in life to worry about than this – however Woolworths will have to shoulder the blame for quite a while because they didn’t organise things better.

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  • There are so many more things to be concerned about..

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  • I complete agree!! what is the world coming to? Future generations will look back and think people had rocks in their heads.

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  • It’s fun while it lasted. Sad that it’s going, but some people need to get a grip if this is the reason you’re upset. I won’t be able to finish my collection but so be it. There are more important things in life

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  • I know quite a few families who are collecting and have been fortunate enough to almost collecting them all. I usually get sick of trying to collect the whole of whatever promo is out, but i really wanted this one.
    Perhaps because of Marvel.

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  • We were lucky enough to finish our collection. We had others helping we swapped. Honestly in a few weeks they won’t even be played with, just like all yeh other ones that have been done. The bonus products wouldn’t have helped with the shortage. I personal spent $30 and got 10.

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  • Wowww people need to get real hobbies! It’s not like collecting a tool set or something useful. Just going to end up in the bin anyway!

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  • Wow….people certainly do over-react….never mind a pandemic, Ooshies are certainly more important…they were going to run out eventually. Yes, its disappointing, but not to this point. A little perspective is warranted here.

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  • It is disappointing but what can one do but just move on. Its not the end of the World!

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  • my daughter is a little disappointed but pretty sure we aren’t going to backlash and abuse Woolies or their staff for this, these things happen, and when greedy people do the hack like mentioned in the article it is really their fault for ensuring that Woolies ran out of stock to meet the length of the promotion, it’s those people that did the hack that are probably angry at Woolies so much because they are probably only missing one or two pieces to complete the collection! I personally think they are fun, my daughter is 9 and she liked trading her double up’s with her classmates and now that it is ended we will just wait the next version to roll out from Woolies

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  • I wouldn’t have expected either reaction to be honest..eep

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  • Oh wow I was surprised that so many people liked them as they look like plastic and thought there was a big anti plastic push

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  • My son might be a bit disappointed about the early ending of the ooshies, but really it’s just a freeby given for the dollars you spent in the store. It’s not Woolworths fault that people are greedy and going all crazy. I’m shocked by the responses of people and one could wonder when parents behave this way, what are they teaching their children ? No one told them to make the switch to Woolworths just to get Oooshies, no one told them to buy extra branded products to get more oooshies and what nonsense to blame Woolworths to make the kids want this stuff !

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  • Lesson learned for woolies and maybe they will realise a lot of people missed out. It did say while stocks last but maybe they need to look at how people earn bonus ooshies and set a limit on how many people can buy at one time. There’s plenty of swap groups out there just bad timing with all that’s happening in the world

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  • It’s high in demand and out of their hands.

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  • I agree that there are more important issues to worry about, however, It is disappointing for all those in Victoria who had to wait until last Wednesday to be able to begin their collection only to be told that Woolworths have run out in less than a week! Their children have been in lockdown, away from friends, family, playgrounds, fun etc. this was going to give them something special and Woolworths ran out in less than week despite promising their customers that they had put aside an allocation of ooshies for Victorians.

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  • Those complaining that they make kids want these things, should probably say no to their kids! Those who spend hundreds on products they don’t want/need/use/usually buy for the sake of plastic need to rethink their shopping.
    But seriously people. In a very short period of time, people will be selling theirs for pittance! I’m on a private toy collectors page and people are sell 1/2 a set for $2. They find them in op shops all the time, some just want to give them away! And these are the lion king Ooshies that we’re out not that long ago. People get so caught up in the hype that they seem to lose all senses… (I know not everyone is like that, I’m just talking about those who are!)

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