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Better known for their nappies, Huggies has taken a leap into the world of baby clothing, releasing a range of adorable babywear and accessories for newborns and toddlers.

Available exclusively at BIG W, the Australian Huggies Babywear Collection includes baby clothing that’s practical and soft and made from certified organically grown cotton fabric.

Huggies babywear

The pieces are simple and sweet and most importantly, comfortable and affordable.

The first-ever Aussie Huggies Babywear collection includes:

  • Huggies Babywear Long & Shortsleeve Bodysuits
  • Huggies Babywear Romper
  • Huggies Babywear Coveralls
  • Huggies Babywear Bodysuit and Pant Set
  • Huggies Babywear 3 Piece Set
  • Huggies Babywear Leggings
  • Huggies Babywear Beanie and Mitten Set
  • Huggies Babywear Bibs

Huggies babywear

Huggies babywear

“We are incredibly excited to partner with Caprice Australia, which has produced this beautiful range of Huggies Babywear for Australian families,”Personal Care Marketing Director at Huggies, Gabrielle Davidson said.

“We understand the unique needs of parents and babies and are excited to expand our brand into the clothing arena with this range of high-quality, comfortable, and stylish clothing for babies and toddlers.”

The range is available to shop at BIG W online and in store now.

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  • Way to go Huggies and Big W.

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  • So cute and fits in so well with the huggies brand. I think they will do well.

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  • This is a great idea and fits with the companies themes and values. Love the first designs too.

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  • Such cute prints and designs. Very in line with the colours they historically use in their branding.

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  • These are so cute.

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  • I saw a couple of pieces at my local Big W and these were really good quality. They just were out of the bigger sizes :(

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  • Need to check this out!

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  • Very cute!!!

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  • These are so cute! Have a couple of friends who are having babies so I will show them!

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  • Ohhhhhhh arnt these cute.

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  • So cute! I’m surprised that it’s reasonably priced
    Well done Huggies!

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  • They look super cute and comfy. I almost want another baby just to have a chance to try these, but may need to buy them for family and friends.

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  • I can imagine they will be very popular.

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  • Omg they look so cuddly and cute! I used to love buying all these baby clothing

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  • These look like they might make good gifts.


    • Yes lovely gifts to a new born baby or to add in a hamper pack

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  • Very cute and reasonably priced if the qualities good!

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  • Very cute! Hopefully quality to match!

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  • They look SUPER cute but also extremely comfortable! Well done Huggies for combining comfort with practicality.

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  • Comfortable clothing for babies is so important

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  • I love all the pretty pastels. Very cute.

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