KFC will pay parents in the United States to name their child after Colonel Sanders, in a unique promotion.
The first parents to name their newborn baby ‘Harland’, on September 9 will win $15,000 for their child’s university education.
“All you have to do is name your kid Harland on 9/9 and your kid could get $11,000 [$15,141 AUD] for college,” KFC posted on a Twitter video.
It’s a great name for your baby. Just say it out loud. Harland. Plus, your greatly named kid could get $11,000 for college.
— KFC (@kfc) August 29, 2018
The promotion celebrates what would be the 128th birthday of KFC’s founder Colonel Harland Sanders and the amount of $11,000 USD is a nod to the company’s secret blend of 11 herbs and spices.
“Even though vintage names are making a comeback, our iconic founder’s name was dwindling in popularity, and we couldn’t just stand idly by and let that happen,” Andrea Zahumensky, KFC USA’s chief marketing officer said in a statement.
“We hope that this birthday celebration honours the Colonel and encourages the next generation of people aspiring to live the American dream.”
Parents must legally register their child’s first name as Harland and register their details with KFC within a month of the birth.
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