As the festive season fast approaches, many of us cast our minds (and wallets) to what to get our loved ones, often with a fair bit of worry.
New research conducted by PayPal has revealed that more than a third of Aussies (35%) feel they will hit the nail on the head with their gift giving but well over half (59%) have admitted they are not so confident when it comes to buying for others. A further 6% of people have resigned themselves to the fact that they are terrible gift givers.
To help take the stress out of Christmas shopping this year, PayPal has launched the 2018 Shop off the Beaten Path gifting portal, where Aussies can easily find unique gifts, matching potential presents to the traits and interests of your loved ones. If you’re someone who struggles to keep spending in check at Christmas time, you’ll also find a handy gift budget as a guide on how much Aussies should allocate their spending between friends and family.
How many gifts are we buying?
On average, Aussies will purchase around ten gifts for our loved ones, including family, friends and colleagues. Special mention goes to Aussie Mums who spend the most in total ($799 average) and buy almost double the amount of pressies in comparison to Dads (11 vs. 6). Wives and girlfriends are also in luck on Christmas day, with their partners set to be spending the most on their gifts this festive season.
Are we nailing it?
Aussie blokes wouldn’t be surprised to hear that wives and girlfriends were deemed the hardest to buy for (23%), followed closely by Mums (21%). Ironically, it’s the wives and girlfriends of Australia who are the most likely (82%) to nail their Christmas gift giving – so there is no question around who has been paying the most attention or who your favourite presents will be coming from this year.
Unfortunately, Grandparents were found to be the least likely to nail their Christmas shopping (9%) which could be related to the fact that they stick to the tightest budget for all their gift giving ($466). It’s not all doom and gloom for grandparents though (for them anyway) being crowned the easiest to please when it comes to gift satisfaction.
It would appear the siblings of Australia will be on the top of Santa’s naughty list this Christmas, with over a quarter (28%) saying that they won’t be purchasing for their brothers or sisters this year. On the contrary, Mums will top the nice list, with Aussies likely to spend more on Mums ($72) compared to Dads ($55).
How Much Are We Spending?
On average, Aussies will spend $592.60 this year on Christmas gifts. To help Aussies spend within their means, PayPal has developed a budget guide on how to carve up this year’s gifting budget:
Gift Receiver | % of Budget | Average Spend |
Partner | 40% | $238.50 |
Parents | 15% | $89.40 |
Sibling/s | 15% | $89.40 |
Grandparent/s | 15% | $89.40 |
Friend/s | 10% | $59.60 |
Kris Kringle | 5% | $28.50 |
What Are We Buying?
Besides gift cards, which were the number one most wanted gift this year across the board? Here is what Aussies are looking forward to unwrapping this Christmas:
Gen Y / Millennials (18 – 34) ● Clothing ● Travel/holidays ● Jewellery Millennials are the most likely to want something relating to their hobbies. |
Mum ● Travel/holidays ● Jewellery ● Clothing Mums are most likely to be happy to receive a gift in the first place. |
Gen X (35 – 49) ● Technology/gadgets ● Clothing ● Travel/holidays Gen Xers are the most likely to want something that’s thoughtful. |
Dad ● Technology/gadgets ● Alcohol ● Clothing Dads are the most likely to want something relating to their hobbies. |
Baby Boomers (50 – 64) ● Jewellery/watch ● Clothing ● Alcohol Baby Boomers are the least likely to want something unique or unusual |
Wife/girlfriend ● Travel/holidays ● Experiences ● Jewellery Wives & girlfriends are the least likely to want something relating to their hobbies. |
Grey (65+) ● Books ● Clothing ● Technology/gadgets The Greys are the most likely to be happy to receive a gift in the first place. |
Husband/boyfriend ● Technology ● Clothing ● Alcohol Husbands & boyfriends are the least likely to want something thoughtful. |
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mom460689 said
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