A mother has sparked outrage online after posting photos of her baby daughter wearing mascara to promote her own product sales.

The images were shared on Reddit by a concerned woman and have since been slammed as “so wrong” by people online, who criticised the mum for not only putting the product on her daughter’s eyes but for apparently doing it in the hope of making money, shares Yahoo.

The original images were posted on a Facebook group and captioned “When your baby girl has amazingly long lashes you make them even longer with your younique 3D fiberlash mascara. Bamm! Supa long lashes.”

Responses included:

“I’m so angry and crying. Why would you do this,” Reddit user Nalyak13 wrote.

“Please tell me someone called her out. This is so wrong,” one person commented.

“I’m pretty sure I’m about to cry right now because I feel so bad for this poor baby,” another added.

“It kills me to see make-up, nail polish, or heels on kids. Yeah, sure, they want to play dress up fine, do it at home and take it off before bed. Don’t send them out in public looking like they’re going on a date,” was another response.

“That’s so horrible! That poor little girl. I had my eyebrows first waxed in high school and still I remember how awful that pain was,” another shared. “I can’t believe parents would do something like that to a little girl.”

Do you think this is just innocent fun or did mum go too far?

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