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Review Cold Power Sensitive

Cold Power Sensitive
Average Ratings (from 312 ratings)
Overall star Rating
How would you rate this product now that you've tried it?
Cold Power Sensitive :
4.66 out of 5 based on 312 reviews.
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After a reliable laundry detergent that’s gentle on skin? Cold Power Sensitive is the answer to a tough, low-irritant wash every time.

Gentle on your family’s skin

Free from fragrance, dyes, enzymes and optical brighteners, Cold Power Sensitive delivers a powerful clean in cold water with a skin-friendly formulation suitable for the whole family, including babies and tots.

It’s proudly Sensitive Choice approved by the National Asthma Council Australia and comes dermatologically tested, so you can count on it to lift stains effectively while being gentle on sensitive skin.

Consider it your family’s go-to for a reliable wash, without irritation.

Bottle of Cold Power Sensitive laundry liquid.

Powerful results in cold water

With over 50 years of cold-wash expertise behind it, Australian-made Cold Power Sensitive liquid detergent works hard without hot water. Cleaning in cold saves up to 80 per cent of the energy used in washing, making this laundry solution kinder to the planet, your clothes and your power bill.

For cleaning power with gentle care, you can count on Cold Power Sensitive. 

Cold Power Sensitive is available in 2L, 4L and 5.4L bottles. Find it at Woolworths, Coles, Amazon and Big W.

Our Cold Power Sensitive Review Team Are Putting This Laundry Liquid To The Test.

Selected reviewers are now trialing their Cold Power Sensitive. Read their thoughts below. 

Published 12th January 2026

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  • The detergent I swear by!

    I swear by the Cold Power Senstive washing detergent, and have been a fan for years.

    After the birth of my first born, we trialled a lot of washing detergents to find one that was gentle on our sensitive skin, would not cause reactions, was fragrance free but also tough on stains and could wash clothes effectively; so I was so happy when we found Cold Power sensitive. I have actually loved using it that much that I even requested for bottles on my baby registry for my second born (I kid you not!).

    I also really like that is made in Australia and the bottle is made using 50% of recycled plastics.

    I absolutely recommend!
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Long time lover of Cold Power

    Cold Power Sensitive has been a lifesaver as my girls get prickly heat rashes in the Simms and I get eczema outbreaks in the heat. We need to not have anything that irritates or angers our skin and it has been the smoothest summer yet using cold power sensitive on all clothes and towels. I love that it is powerful enough to clean without irritating the skin and you can chuck a mixed load together and it washes it all well without anything having any residue or weird finish.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • We loved it!

    Our toddler has eczema since birth, her skin is very sensitive and always itchy. We tried many products to find the most gentle cleaning products for our family. Cold Power Sensitive is a perfect laundry detergent for our family, it is fragrance free and rinse well with cold washing cycle. I dont use hot water to wash our clothes. Will definitely repurchase.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Cold power sensitive is a winner

    Cold power sensitive laundry liquid is outstanding. Its very sensitive on skin and works perfectly to get the stains out of clothes. Its has no harsh chemicals. It got deep stains out of my kids clothes which other products couldn't do. I say that's a huge win. I will definitely be buying this regularly.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Sensible cold powerful

    We’ve always wash our clothes using cold water cycle. Cold Power Sensitive is the best washing liquid to date that we’ve used. Our 2 girls have eczema going up, come and go. We’ve put Cold Power Sensitive to the test. Using less than a cup of the washing liquid, clothes came out clean and smelling great. Knowing my kids skin condition is under good care, we are positive that we can trust and keep using Cold Power Sensitive. Also, knowing that we are not using less energy washing and doing our part in saving the plenty is a bonus. We highly recommend to you all. These is no fault in choosing this washing liquid detergent.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Removes childcare stains easy peasy

    My 15 month old grandson has recently started at preschool, so the amount of times he comes home with either morning tea, lunch or afternoon tea all over his clothes is a lot.

    Cold Power sensitive is saving pre soaking time and also money not having to buy extra products.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Amazing washing liquid

    This was so easy to use. My daughter has sensitive skin and this washing powder was perfect for her and her clothes and the perfect thing to get those daycare stains out.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Incredible Laundry Liquid

    Was pleasantly surprised how well it work on a fold cycle. The clothes came out smelling lovely fresh and clean. Sensitive laundry products are a must in our house and this exceeded my expectations. Was easy to use and great size bottle. Worked great on husband dirty work clothes. Will definitely be purchasing again.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Winner all round!! Will purchase again!!

    Absolutely fantastic!! I'll definitely be buying Cold Power Sensitive Laundry Liquid again and highly recommend. We have a large family with lots of clothing passing through the wash. Does an amazing job when washing in cold water. Sensitive is a must for products in my household and this product delivered!! Just WOW WOW WOW!! I am very impressed!!
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Great for our Family

    Cold Power Sensitive is one of my favourite gentle washing liquids. We are an allergy family, 3 out of 6 of us get eczema and it’s important to use a safe laundry detergent that’s gentle on our skin. Cold power sensitive is just as good at cleaning and it leaves our clothes clean every time. There’s no smell at all and you only need less than a lid for a wash.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Smells amazing every time

    Absolutely love Cold Power laundry detergents. Makes our clothes smell amazing, fresh and clean every time. We get compliments sometimes on what we wash with, that’s saying something! We absolutely love this brand and will continue to use it. The sensitive products are great for newborn clothing too - the best!
    How would you rate this product now that you've tried it?
    This member purchased this product and shared their honest opinion.

  • Great product

    I have really sensitive skin. This product leaves the clothes clean and soft. The smell is really nice and I haven’t had any reactions to it. Would recommend the product for those with sensitive skin. Product price was reasonable and in line with other products so would definitely buy this product again.
    How would you rate this product now that you've tried it?
    This member purchased this product and shared their honest opinion.

  • The detergent I swear by!

    I swear by the Cold Power Senstive washing detergent, and have been a fan for years.

    After the birth of my first born, we trialled a lot of washing detergents to find one that was gentle on our sensitive skin, would not cause reactions, was fragrance free but also tough on stains and could wash clothes effectively; so I was so happy when we found Cold Power sensitive. I have actually loved using it that much that I even requested for bottles on my baby registry for my second born (I kid you not!).

    I also really like that is made in Australia and the bottle is made using 50% of recycled plastics.

    I absolutely recommend!
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Wonderful Wash

    Cold Power Sensitive was a great addition to our household. It worked well for the entire family, especially our little ones. I love the easy dosage with the cap, and the clear instructions on the bottle. Our laundry came out clean and fresh. I would highly recommend this laundry liquid.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Long time lover of Cold Power

    Cold Power Sensitive has been a lifesaver as my girls get prickly heat rashes in the Simms and I get eczema outbreaks in the heat. We need to not have anything that irritates or angers our skin and it has been the smoothest summer yet using cold power sensitive on all clothes and towels. I love that it is powerful enough to clean without irritating the skin and you can chuck a mixed load together and it washes it all well without anything having any residue or weird finish.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • We loved it!

    Our toddler has eczema since birth, her skin is very sensitive and always itchy. We tried many products to find the most gentle cleaning products for our family. Cold Power Sensitive is a perfect laundry detergent for our family, it is fragrance free and rinse well with cold washing cycle. I dont use hot water to wash our clothes. Will definitely repurchase.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Cleans up my little ones clothes!

    Really great washing liquid - we used to use 2 laundry products - laundry detergent and separate stain remover. Since starting to use Cold Power Sensitive it’s been saving a lot of time and ease just having one step. It’s helping make the mess that comes with a baby more manageable and is also easy on her sensitive baby skin. We will definitely continue to use.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Works wonders on little ones clothes!

    We’ve been previously using another brand of washing detergent combined with powder stain remover - we’ve switched due to the sample to just using Cold Power Sensitive and it’s been doing an even better job at removing the tough stains that our little one’s clothes end up covered in. I also love that it seems easier on her baby skin. We will definitely be continuing to use moving forward!
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • We loved it! Will continue to buy it

    My toddler has eczema since birth, and we are always finding gentle cleaning products. We have been trialling different laundry detergents that is fragrance free and gentle for skin available at supermarkets. We loved Cold Power Sensitive, it clean well and suitable for all types of materials. More importantly, this product rinse well with cold water, we dont wash our clothes in hot water. It does not give my toddler itchy skin when she wears her clothes, and she is happy to help me out with laundry.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Cold power sensitive is a winner

    Cold power sensitive laundry liquid is outstanding. Its very sensitive on skin and works perfectly to get the stains out of clothes. Its has no harsh chemicals. It got deep stains out of my kids clothes which other products couldn't do. I say that's a huge win. I will definitely be buying this regularly.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Sensible cold powerful

    We’ve always wash our clothes using cold water cycle. Cold Power Sensitive is the best washing liquid to date that we’ve used. Our 2 girls have eczema going up, come and go. We’ve put Cold Power Sensitive to the test. Using less than a cup of the washing liquid, clothes came out clean and smelling great. Knowing my kids skin condition is under good care, we are positive that we can trust and keep using Cold Power Sensitive. Also, knowing that we are not using less energy washing and doing our part in saving the plenty is a bonus. We highly recommend to you all. These is no fault in choosing this washing liquid detergent.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Removes childcare stains easy peasy

    My 15 month old grandson has recently started at preschool, so the amount of times he comes home with either morning tea, lunch or afternoon tea all over his clothes is a lot.

    Cold Power sensitive is saving pre soaking time and also money not having to buy extra products.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Amazing washing liquid

    This was so easy to use. My daughter has sensitive skin and this washing powder was perfect for her and her clothes and the perfect thing to get those daycare stains out.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Incredible Laundry Liquid

    Was pleasantly surprised how well it work on a fold cycle. The clothes came out smelling lovely fresh and clean. Sensitive laundry products are a must in our house and this exceeded my expectations. Was easy to use and great size bottle. Worked great on husband dirty work clothes. Will definitely be purchasing again.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Perfect

    I really like this laundry wash. Its very gentle on clothes and smell is so good as well.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Winner all round!! Will purchase again!!

    Absolutely fantastic!! I'll definitely be buying Cold Power Sensitive Laundry Liquid again and highly recommend. We have a large family with lots of clothing passing through the wash. Does an amazing job when washing in cold water. Sensitive is a must for products in my household and this product delivered!! Just WOW WOW WOW!! I am very impressed!!
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Perfect for sensitive skin

    I used this product for the entire family washing all of our towels, linen and clothing. My children are four and under and it’s a perfect laundry liquid for the little one’s sensitive skin.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Great for our Family

    Cold Power Sensitive is one of my favourite gentle washing liquids. We are an allergy family, 3 out of 6 of us get eczema and it’s important to use a safe laundry detergent that’s gentle on our skin. Cold power sensitive is just as good at cleaning and it leaves our clothes clean every time. There’s no smell at all and you only need less than a lid for a wash.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • An easy swap, with so many benefits!

    As a mum of 3, ranging from 2 years through to 15 years of age who all have sensitive skin, I’m always on the lookout for products I can trust, that won’t irritate their skin, while still giving the results promised.

    I’ve tried my share of laundry powders and liquids that claim to be sensitive, but often leave the washing dull, not quite clean or end up with itchy dry irritation to the skin.

    Since switching to Cold Power Sensitive Laundry Liquid, I’ve not only noticed less irritation on my children’s skin, but our washing is clean, bright and feels fresh without any overpowering odours or scents.

    There’s also peace of mind in knowing Cold Power Sensitive Laundry Liquid carries the Sensitive Choice Accreditation as a family who is prone to asthma and allergies.

    Being a Cold Power product, we can also reduce the cost of laundry with cold cycles that live up to the brands long history.

    I highly recommend Cold Power Sensitive Laundry Liquid to anyone wanting to reduce irritation and protect young skin, or those looking for a Sensitive Choice endorsed laundry liquid!
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Family Frtiendly

    I have always been a sucker for the nice smelly detergents for my family, while they smell good, they probably aren't the best for the kids young, sensitive skin. When given the opportunity to give Cold Power Sensative a go, I figured why not! My toddler definitely gave this detergent a run for its money, covering his shirt in grass stains and chocolate ice cream, i thought it was done for! I was pleasantly surprised when it came out as good as new and not a stain in sight. It was gentle on the fabric and felt really lovely, will definitely be giving this one another go!
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.
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    Reply
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