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Review Cold Power Sensitive

Cold Power Sensitive
Average Ratings (from 201 ratings)
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How would you rate this product now that you've tried it?
Cold Power Sensitive :
4.62 out of 5 based on 201 reviews.
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After a reliable laundry detergent that’s gentle on skin? Cold Power Sensitive is the answer to a tough, low-irritant wash every time.

Gentle on your family’s skin

Free from fragrance, dyes, enzymes and optical brighteners, Cold Power Sensitive delivers a powerful clean in cold water with a skin-friendly formulation suitable for the whole family, including babies and tots.

It’s proudly Sensitive Choice approved by the National Asthma Council Australia and comes dermatologically tested, so you can count on it to lift stains effectively while being gentle on sensitive skin.

Consider it your family’s go-to for a reliable wash, without irritation.

Bottle of Cold Power Sensitive laundry liquid.

Powerful results in cold water

With over 50 years of cold-wash expertise behind it, Australian-made Cold Power Sensitive liquid detergent works hard without hot water. Cleaning in cold saves up to 80 per cent of the energy used in washing, making this laundry solution kinder to the planet, your clothes and your power bill.

For cleaning power with gentle care, you can count on Cold Power Sensitive. 

Cold Power Sensitive is available in 2L, 4L and 5.4L bottles. Find it at Woolworths, Coles, Amazon and Big W.

Our Cold Power Sensitive Review Team Are Putting This Laundry Liquid To The Test.

Selected reviewers are now trialing their Cold Power Sensitive. Read their thoughts below. 

Published 12th January 2026

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  • Would buy again time and time again

    Loved this, didn’t cause irritation on my toddlers clothes. Added benefit that I can use in cold washes, saving on energy costs and used on delicate fabrics. Would buy again
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Highly recommend

    As a mum, I’m very careful about what I use for my kids clothes. I have 1y.o and 4y.o children, and my 1yo has eczema prone, very sensitive skin. Many detergents cause reactions, but Cold Power Sensitive has been so gentle, no redness, no irritation at all. The clothes come out soft and comfortable, and the smell is light, clean, not overpowering which I really love. Most importantly, it gives me peace of mind knowing it’s safe for my little ones. A product I truly trust and highly recommend for sensitive skin.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Perfect for the whole family, from the newest to the oldest skin

    Cold power sensitive laundry liquid is and does exactly what it claims! It really is fragrance free and does an outstanding job.. After washing with cold power sensitive laundry liquid you can actually see the softness, It's gentle enough to use for our granddaughters aged 3months and 5weeks, but also lifted stains from my sons clothing and bedding I thought were permanent.. Blankets and towels are so snug and fluffy.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Amazing washing liquid!

    My household has been a long time user of Cold Power but I found I started to get skin issues after having my babies. Sensitive cold power has been fantastic as I can clean my and my children's clothes with no concern over if it will cause any rashes or irritation. The clothes clean perfectly too, would highly recommend!
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Gentle on delicate skin

    I was very happy to be able to trial the Cold Power Sensitive laundry liquid for my twins who are 3. They both suffer from eczema occasionally however did not have any flare ups with Cold Power Sensitive. It was gentle on their skin and does not have any overpowering scent. We will be switching over to Cold Power Sensitive for the whole family.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Perfect for sensitive little skin

    This is an amazing product with two kids that are riddled with eczema and psoriasis. It’s really hard to find a brand that actually feels clean and smells good but also doesn’t irritate their skin. There’s no strong fragrances. You know that it’s cleaning your clothes well also not affecting anyone’s skin. It’s been the perfect solution towards being a six year long problem. I’m so glad this exists.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Gentle and smells amazing!

    I love how it’s gentle on my daughter’s skin after washing her clothes. As well as perfume free and dye free that’s amazing. It gets out the toughest stains from her kindergarten clothes which is fantastic to see. The smell is so nice and clean. The cold power sensitive is my new go to for washing.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Gentle Detergent, Brilliant Clean!

    My little one is 2 years old, and I’m constantly managing clothing stains from food and play. She has eczema, so I am very mindful of the types of products we use at home. I was looking for a detergent that would be tough on stains but gentle on my toddler’s sensitive skin. Cold Power Sensitive nailed the brief! I’ve been able to wash out everything from food stains to dirt. Our family laundry is coming up fresh and clean every time and I am loving the results!
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Great for sensitive skin

    This is great for anyone with sensitive skin as both my children do have ezecma so the cold power sensitive is a great option for our family. It doesnt have a strong smell mainly just a neutral smell. It is more a thick consistency and just dissolves well into the machine. Would recommend for families with sensitive skin!
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Great Washing liquid for the family

    I love to try new products for washing and this does not disappoint. It cleaned my toddlers clothes perfectly and left them smelling great. I do like to wash in warm water however, and the liquid still worked great. Combine with some stain remover powder for the best clean ever!
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Would buy again time and time again

    Loved this, didn’t cause irritation on my toddlers clothes. Added benefit that I can use in cold washes, saving on energy costs and used on delicate fabrics. Would buy again
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Gentle in skin - perfect for whole family

    I’ve been using Cold Power Sensitive Liquid Detergent several times a week, and I’m really impressed. I love that I can use the same detergent for my whole family, including my 8-month-old. As a busy mum, I don’t have time to juggle different detergents, so being able to use just one makes life less stressful—and saves space in my cupboard!

    The detergent is gentle on skin, which is a huge win for us since my baby has dry skin and eczema. I also appreciate that it works really well in cold water, which saves me energy and is better for the environment—plus it’s kind to my wallet.

    Overall, I love Cold Power Sensitive Liquid Detergent and would highly recommend it to any parent looking for a safe, effective, and convenient laundry solution.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • A Terrific, Australian Made, Sensitive Laundry Detergent

    My 2 year old daughter is the Queen of getting herself messy and dirty, whether it's food stains, garden stains or general day to day toddler life stains, you name the stain, she's had it!

    When I discovered that I could soak heavily soiled clothes with Cold Power Sensitive, I was excited to try it. I used the detergent for both the machine and also a bucket to soak some heavily stained clothes - I left the soaking overnight. I was pleasantly surprised to see that most of the stains had been lifted! Once dry, clothes are soft and free of any fragrance (aside from that freshly washed smell). I have used the detergent to wash all of my daughter's clothes and all of her bedding on numerous occasions. After every wash, I've never had to re.wash anything as any stains that were there before being washed, have been lifted.

    The other big win for Cold Power Sensitive is that it is Australian Made - we love supporting Aussie made when we can! This family will be sticking with Cold Power Sensitive ✔️
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Highly recommend

    As a mum, I’m very careful about what I use for my kids clothes. I have 1y.o and 4y.o children, and my 1yo has eczema prone, very sensitive skin. Many detergents cause reactions, but Cold Power Sensitive has been so gentle, no redness, no irritation at all. The clothes come out soft and comfortable, and the smell is light, clean, not overpowering which I really love. Most importantly, it gives me peace of mind knowing it’s safe for my little ones. A product I truly trust and highly recommend for sensitive skin.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Perfect for the whole family, from the newest to the oldest skin

    Cold power sensitive laundry liquid is and does exactly what it claims! It really is fragrance free and does an outstanding job.. After washing with cold power sensitive laundry liquid you can actually see the softness, It's gentle enough to use for our granddaughters aged 3months and 5weeks, but also lifted stains from my sons clothing and bedding I thought were permanent.. Blankets and towels are so snug and fluffy.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Amazing washing liquid!

    My household has been a long time user of Cold Power but I found I started to get skin issues after having my babies. Sensitive cold power has been fantastic as I can clean my and my children's clothes with no concern over if it will cause any rashes or irritation. The clothes clean perfectly too, would highly recommend!
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Gentle on delicate skin

    I was very happy to be able to trial the Cold Power Sensitive laundry liquid for my twins who are 3. They both suffer from eczema occasionally however did not have any flare ups with Cold Power Sensitive. It was gentle on their skin and does not have any overpowering scent. We will be switching over to Cold Power Sensitive for the whole family.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Perfect for sensitive little skin

    This is an amazing product with two kids that are riddled with eczema and psoriasis. It’s really hard to find a brand that actually feels clean and smells good but also doesn’t irritate their skin. There’s no strong fragrances. You know that it’s cleaning your clothes well also not affecting anyone’s skin. It’s been the perfect solution towards being a six year long problem. I’m so glad this exists.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Great product

    Am a regular purchaser of the Cold Powder brand in both the powder and liquid form as found it does a great job.

    This sample for ‘sensitive’ had gentle care written all over it - perfect for washing my toddlers blankets, stubborn stains removed, dried beautifully and left no irritation to my little one’s skin.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Gentle and smells amazing!

    I love how it’s gentle on my daughter’s skin after washing her clothes. As well as perfume free and dye free that’s amazing. It gets out the toughest stains from her kindergarten clothes which is fantastic to see. The smell is so nice and clean. The cold power sensitive is my new go to for washing.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Gentle Detergent, Brilliant Clean!

    My little one is 2 years old, and I’m constantly managing clothing stains from food and play. She has eczema, so I am very mindful of the types of products we use at home. I was looking for a detergent that would be tough on stains but gentle on my toddler’s sensitive skin. Cold Power Sensitive nailed the brief! I’ve been able to wash out everything from food stains to dirt. Our family laundry is coming up fresh and clean every time and I am loving the results!
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Cleans clothes , no fragrance

    This seems to clean clothes well, haven’t noticed that it has left stains or anything like that. If you are one that doesn’t like fragrance then this is a perfect choice. I personally felt like it was missing something as I like my clean clothes to have a slight fragrance to them however for new mums seems like a good option.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Anyone with kids with sensitive skins this is highly recommended

    My son was a very bad eczema child as a baby and now he’s very mild but this was the saviour for me. This sensitive cold power washing liquid helped me with so much for my son who is now six and his skin is cleared up so much because this is all I use. I did not get the voucher for this product. I just want people to know.
    How would you rate this product now that you've tried it?
    This member purchased this product and shared their honest opinion.

  • The perfect baby & child washing liquid

    Cold Power Sensitive has been a great addition to our house. With a baby and a toddler there’s always so many stains, and this actually gets them out while still being gentle. I like that it’s fragrance-free. It’s become our go to for everyday washing now too. Definitely staying in the laundry rotation
    How would you rate this product now that you've tried it?
    This member purchased this product and shared their honest opinion.

  • Great for sensitive skin

    This is great for anyone with sensitive skin as both my children do have ezecma so the cold power sensitive is a great option for our family. It doesnt have a strong smell mainly just a neutral smell. It is more a thick consistency and just dissolves well into the machine. Would recommend for families with sensitive skin!
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Great family laundry detergent

    I've been using the Cold Power Sensitive Laundry Liquid for my whole family recently, including our 3 month old and 2 year olds clothes, and have been really impressed. I love that it cleans the clothes so well and is gentle enough for my kids sensitive skin. Having one laundry liquid that I can use for the whole family is a big win for me and my husband.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Great Washing liquid for the family

    I love to try new products for washing and this does not disappoint. It cleaned my toddlers clothes perfectly and left them smelling great. I do like to wash in warm water however, and the liquid still worked great. Combine with some stain remover powder for the best clean ever!
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Fantastic for your littles

    Product: cold power sensitive wash

    Price: AU $14-24 (when on special)

    Rating: 5/5

    Pro: this is a decent washing liquid it’s super thick and directions are so easy to follow for the people that need guidance. My favourite feature is the measurement cup and double lip ensuring absolutely no spilling occurs which is always my fear with washing liquid caps!

    Con: a little on the expensive side, but it goes on half price at woolies if you plan ahead you can stock up!

    My best tip- follow up with a light fabric softener, wow what a way to refresh your washing!
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Perfect for sensitive skin

    I trialed this detergent in my front loader to wash the clothing of my 4 and 6 year old boys, who definitely give their clothes a workout with all the mischief they get up to. The detergent was wonderful in removing stains and extremely gentle fit their sensitive skin, a big tick from me!
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Love this for my 3yr old and newborn

    I was already a user of Cold Power washing liquid. I love that the sensitive option is free from fragrance, dyes, enzymes and optical brightener.

    I have a 3yr old and a newborn on the way, Cold Power Senitive is the perfect wash for our family. I will continue to use this washing liquid and highly recommend.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.
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