A single dad claims that mother and baby aisles are nothing but ‘sexist’.

UK dad, Dave Darby, took to Facebook saying that he was ‘somewhat perplexed’ after he went to the Superdrug store for supplies, but was unable to find a dedicated father and baby aisle.

“Hi, I am somewhat perplexed Superdrug,” Dave’s post began.

“Whilst on your website, I could not find a section for father and baby, yet there is one for mother and baby.

As a single parent father, I find this somewhat derogatory towards fathers and their children and respectfully ask that this is changed to parent and baby, thus making it politically correct and also Superdrug acknowledging that men can also be parents.

“Given it is 2018, it would be only politically correct to name such as parent and baby. There would be no discrimination then.”

Dave said the section should simply be called “parent and baby.”

Superdrug have said they are looking at a site upgrade in February and will take his feedback onboard.

Dave’s post angered mothers who labelled his comments ridiculous pointing out that the products stocked in the mother and baby aisle were in fact for women.

One commenter wrote: “It’s nothing against men … it’s the products they are selling are for mothers and babies. What could you possibly sell for men in that section?”

Another said “Until you (or any other man for that matter) birth a baby and require industrial strength maternity pads, cream for cracked and raw nipples from breastfeeding or nipple pads for when your boobs get a little leaky I would suggest you don’t have a leg to stand on and jump down off the attention seeking pedestal you’ve climbed up on.

“Claiming that a section of a shop being named ‘mother and baby’ is an insult to those who experience actual discrimination’.”

What do you think? Does Dave make a good point or is he totally off base?

Share your comments below.