I love their real sizes for real women philosophy

As a full-time carer of my daughter, I don’t have the luxury of time to venture out shopping. The Apparel Effect would be perfect in helping with the clothing department. Love to teach her about confidence and being cool. Being plus size is about being BIG in heart and passion!

The range of styles in the dresses. Not all bodies suit the same design of dress. I especially love the under $50 selection.

I love how The Apparel Effect considers the average mum at very reasonable price.

I like how the Apparel Effect understands and accepts that not all women are perfectly built, no matter what size you will always find something special at The Apparel Effect.

I like how the Apparel Effect makes Plus size women feel beautiful and special, allowing them to shop for that something special without worrying about their size.

I love how The Apparel Effect remembers real women, no matter how curvy or not, there is something to compliment them making them feel so special.

The Apparel Effect has so many beautiful items to make my wife feel special and gorgeous again after baby number 3, I keep reminding her how beautiful she is but she needs some encouragement.

Love to support Australian businesses and being able to shop for those real true sizes makes it easy

I love how the Apparel Effect makes every woman feel special and looking gorgeous, no matter how many curves we have.

I love how The Apparel Effect remembers what real women’s figures look like, so many gorgeous items designed to make the average woman feel special and attractive.

I like The Apparel Effect because there are so many beautiful items that will make my wife feel beautiful and special no matter of her post baby weight, which I don’t mind myself.

I love The Apparel Effect great range, I’m sure there is something to suit everyone, no matter what shape or size.

Love to support Australian businesses and being able to shop for those real true sizes makes it easy!

I love that they have a range of accessories that I would actually use.

It was created for someone like me to love!

That it’s made for every one

It understands that not all women are built like fashion models and have the right to look chic and stylish no matter their shape or age.

I can enjoy the oline shopping experience without scrunching my face, rolling my eyes up or wishing I was 20 kgs lighter. The Apparel Effect makes me feel good about who I am TODAY.

Omg best thing about the apparel effect is they cater for real size women which is nice to see for a change.