In news that’s being welcomed by frazzled parents everywhere, a car seat which promises to soothe babies is about to launch. Shut up and take our money.

If you’ve ever been trying to drive while your baby screams inconsolably from their car seat you know how heartbreaking – and distracting – it can be. Enter the Evenflo Sensory Soothe – a clever car seat that claims its groundbreaking technology will entertain your bub while they’re safely strapped in.

 

 

 

 

 

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The tech is built into the handle of Evenflo’s newest premium car seats, with a combination of lights, sounds and songs that aim to soothe your baby while you drive. The smart seat can be activated via an app, or using Siri or Google voice commands. There are also buttons on the unit to turn it on manually.

“The built-in lights and sounds right on the car seat’s carry handle eliminate the need for parents to feel like they need to attach or add on after-market soothing toys for their child that could become potential hazards or projectiles in the case of a crash,” said senior manager of safety advocacy and consumer care at Evenflo Sarah Haverstick.

Here’s a more detailed look at the features:

• Customisable Comfort: Options to mix sounds and lights to create new combinations based on the child’s preferences and developmental stage, creating a truly personalised calming experience. Sounds range from calming white noise for babies, to soothing lullabies, to entertaining beats and beyond.
• Evidence-Based Lights and Sounds: Drawing on research related to infant sensory development, SensorySoothe has lights and sounds appropriate for various stages of development such as high contrast light effects for newborns and entertaining songs for older babies.
• Sync with Sound: Create a sensory-coordinated experience with the “Sync with Sound” light effect, which dynamically adjusts the lights to match whatever sound has been selected.
• Hands-Free Convenience: Voice activated with Siri or Google, allowing for real-time hands-free adjustments from the driver seat in your car.
• Amber Car Seat Nightlight: Convenient, gentle nightlight setting that provides ambient light and peace of mind during nighttime travel.
• Long-Lasting Power: 4 AA batteries provide a typical battery life of 15+ hours, allowing users to rely on SensorySoothe for extended trips.

The seats are due to start shipping in mid-February, and will start at US$259 for a car seat and US$649 for a travel system.