Ben & Jerry’s is all about ice-cream, so it makes sense that in the run-up to Easter, our favourite dessert spot is replacing the traditional egg hunt with an ice-cream hunt.

And to make it even more 21st-century hi-tech, the hunt is virtual. Ben & Jerry’s has created a ‘virtual easter egg hunt’ where Aussies can physically catch ‘ice creams’ on their phone and convert them into a mouth-watering scoop of delicious chunks and swirls.

The legend-dairy ice cream makers have announced that 50,000 free scoops of ice cream are up for grabs in the BIGGEST ICE CREAM GIVEAWAY EVER!

Ben & Jerry’s has partnered with digital platform, BlockV, to launch this new, novel Easter ice cream hunt, starting from today and running until 6 April.

Let’s Catch Some Ice-Cream

The BlockV platform will transform static objects into dynamic ‘virtual ice creams’ for users to physically ‘catch’ on their phone and then convert into a real scoop of ice-cream deliciousness.

Scoops will be hidden close to Ben & Jerry’s Scoop Stores across the country – the race will be on to get hands (and mouths) around the scoops before it’s too late! So there’s no time for chilling – apart from when you eat your ice cream…

Ice-cream lovers can sign-up for the Ben & Jerry’s Easter Hunt on go.benjerryhunt.com/9jzxh. All ‘eggs’ that are caught – known as ‘vatoms’ on BlockV – are automatically converted to a virtual wallet which can then be redeemed at a Ben & Jerry’s Scoop Store, meaning you could land your free ice cream in just minutes!

The free scoops will only be available for a limited time until 6 April.

Where To Take Part In The Big Easter Ice-Cream Hunt

The following stores across Australia and New Zealand will be supporting the promotion:

ACT
Hoyts Belconnen
Hoyts Woden

NSW
Ben & Jerry’s Bondi Beach
Ben & Jerry’s Chatswood
Ben & Jerry’s Manly
Hoyts Blacktown
Hoyts Broadway
Hoyts Penrith
Hoyts Wetherill Park

QLD
Ben & Jerry’s Mooloolaba
Ben & Jerry’s Noosa
Ben & Jerry’s Pacific Fair
Ben & Jerry’s Surfer’s Paradise

VIC
Ben & Jerry’s Burwood Brickworks
Ben & Jerry’s Flinders Lane
Ben & Jerry’s Melbourne Central
Ben & Jerry’s St Kilda
Hoyts Chadstone Shopping Centre
Hoyts The District Docklands
Hoyts Eastland Shopping Centre
Hoyts Greensborough Plaza
Hoyts Highpoint Shopping Centre

WA
Ben & Jerry’s Fremantle
Ben & Jerry’s Hilarys
Ben & Jerry’s Joondalup
Ben & Jerry’s Northbridge
Hoyts Westfield Carousel

SA
Ben & Jerry’s Norwood

Would you be keen to take part in the ice-cream hunt? Tell us in the comments below.