Lined with virgin alpaca wool and fastened with amber gemstones, this is one disposable nappy you may not actually want to throw away!

Gwyneth Paltrow’s lifestyle company goop is infamous for launching questionable products, including a jade vagina egg and vagina-scented candle. But this latest launch raised even more eyebrows.

Goop revealed it was launching The Diapér – a new disposable nappy ‘lined with virgin alpaca wool and fastened with amber gemstones, known for their ancient emotional-cleansing properties. Infused with a scent of jasmine and bergamot for a revitalised baby. Dropping tomorrow at 11a.m. EST at $120 for a pack of 12.’

That would be $170 Australian dollars for 12 nappies. Understandably the post attracted plenty of comments from parents appalled at the privilege and frivolity of the product – particularly as they face a formula shortage in the US.

“OMG. Fancy mums need to be even fancier and out of touch!”

“Doesn’t goop know how expensive diapers are for mums?”

“Folks can’t afford gas, inflation crippling budgets for basic necessities, and a baby formula shortage ongoing. Way to read the room goop.”

As it turns out, people were meant to be outraged by the luxe nappy product, as Gwyneth explained in a follow-up video.

“Goop launched a luxury disposable diaper at $120 for a pack of 12 and there was a lot of outrage. Good,” the actress explained in the video. “If treating diapers like a luxury makes you mad, so should taxing them like a luxury.”

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The faux nappy launch was created to shine a light on the taxes that nappies attract in the US.

“If treating diapers like a luxury makes you mad, so should taxing them like a luxury. Despite the absolute necessity of diapers, in 33 states, they aren’t treated as an essential item. They’re taxed as a luxury good. (We priced our fictional Diapérs at $120, because that is what the diaper tax could cost families annually.)

“Right now, many families in need are also struggling as a result of the nationwide formula shortage. Donate to @baby2baby to help provide diapers, formula, and other essentials to families in need.”

The campaign was praised by many for helping raise awareness of the plight faced by many families.