I have an IGA close to me but must admit that I dont shop there very much at all. Its kind of the place I duck into to grab the odd thing because its near by.
I park in a Coles carpark every day for work so thats where I shop. Its simply a location thing.

I have always been hesitant to buy shop brand items as i have had bad experiences in the past but i am loving the reviews of these products, it has changed my perspective on this brand and will be sure to give the products a try. I love the fact that you could get so many items for such a reasonable price and is perfect for those on a budget.

I was lucky enough to receive $15 to spend on the IGA Black & Gold brands too. I managed to score 7 items for $15.35. Very happy indeed! But also happier with the quality. Why pay more for other brands when Black & Gold delivers in taste and quality? And how cheerful is the new packaging is opposed to the older style of just bright gold and black. Love it!

I agree with Bella! I always believed IGA would be too expensive for our family so I was pleasantly surprised by the black and gold range! You can definitely get great quality products for good value! What’s even better is I get to support my small local businesses! Thanks for highlighting this range

I haven’t seen many Black and Gold products at my local IGA. Hopefully more of these products will start appearing on the shelves.

I must admit that I’ve always thought of IGA as a more expensive option, because they tend to be the smaller grocery stores – sort of corner stores, almost. So this was a bit of an eye opener. Sadly I don’t think there’s a store very close to me, but I’ll certainly be finding out.

wow! please come to New Zealand!

It really depends on what you are purchasing. On these particular staples i.e. pasta, etc, I don’t think you would see a lot of variation of price between IGA and Coles. I would be interested to see how much Black and Gold butter blocks cost, because I just realised that butter is now $7 a block at Coles and Woolies!

Our local was rather bare of products, did not have much choice of black and gold ptoducts

I was quite blown away at the 7 products I was able to purchase with my $15. I thought the porridge, pasta and tomato paste were better than the products I usually purchase. I had no idea how many Black & Gold products there actually are. My store isn’t big but I had plenty to choose from. So glad I was picked to do this survey.

I can imagine this was a nice challenge for those who got to be involved ! I don’t have an IGA grocery market near me and can’t remember if I ever shopped there, but it is nice to see they have – like most supermarkets – their own home brand which is cheap and just as good

As someone who was homeless last year work my baby, I really do get how tough times are and by far groceries and rent are or biggest costs now he’s a thriving toddler! However, most of these groceries are highly refined foods. No fresh fruit and vegetables, wholemeal flour, pasta, lentils, etc. This challenge could be done differently.

I have definitely enjoyed being part of this challenge myself! And i too, was just as surprised at how much value and how much i was able to buy with $20. The products i bought have been great and if not, the same as branded products that you wouldnt even tell without the packaging.