Just Arrived: The new surprise unboxing experience from ZURU combines the imagination & roleplay adventure of No. 2 global YouTube channel, Vlad & Niki!

The fabulous adventures of internet sensations Vlad & Niki have landed in the toy aisle as ZURU™ launches a complete unboxing experience with Vlad & Niki Superhero Surprise. Among one of the largest YouTube channels in the world, Vlad & Niki is ranked the #1 Boys Show and #2 Family Show with over 56 billion views and more than 90 million subscribers across 12 languages via their 15 channels.

Bring Their Own Story To Life

Capturing the joy and excitement that Vlad and Niki have brought to preschoolers, Vlad & Niki’s Superhero Surprise will be available in Australia from May.  Available in a Dino Attack and Robot Battle theme, an action-packed comic book adventure sets the stage for a playtime experience complete with corresponding superhero costumes, vehicles, figures and more, allowing kids to bring their own story to life.

“ZURU created a collection of toys that encompass Vlad and Niki’s sense of adventure, discovery, and imagination,” said Sergey Vashketov, father of the YouTube preschool superstars and co-founder of Content Media Group FZC, LLC.   “Now kids everywhere can use their own creativity playing along with Vlad & Niki and their Superhero Surprise toy collections kits.”

“Vlad and Niki are charismatic brothers who have captivated children around the world,” said Aneisha Vieira, Global Brand Director of ZURU. “With Vlad & Niki Superhero Surprise, ZURU has combined the energy, magic and spirit from the series into an experience that preschoolers will wholeheartedly embrace.”

Get your Vlad & Niki Superhero Surprise

Vlad & Niki Superhero Surprise features over 20 surprises including a mask and cape, Super- Hero Vlad and Niki figurines, Baby Christian figurine, a dinosaur or robot figurine, two die-cast car, slime egg, light up skateboard, wrist snap-band, stickers, tattoo and more. Designed for children ages 3+, Vlad & Niki Superhero Surprise will be available for a suggested retail price of $49.99, launching first at Big W.

The energetic videos focus on the boys’ daily life adventures, which are brought to life with special effects and animation, superhero narrative, toy testing, and catchy songs.  Last year, Vlad and Niki introduced Christian – the boys’ new baby brother, who is delighting in his older brothers’ antics.

Q1. Who are Vlad & Niki?

8-year-old Vlad & 5 Niki are a global superstar brothers who have made quite the splash on streaming platform, YouTube, since launching their presence in 2018 they currently have more than 173 million subscribers worldwide. Creating & posting videos across 16 channels (translated into 18languages!) that explore preschool-focused learning themes that include discovery play, creativity, imagination, family fun adventures and more.

Q2. How did their YouTube channel start?

“Vlad watched other videos and was inspired. He would laugh and it was infectious. When he asked if we could start making their own videos my husband Sergey and I said, ‘Why not?’ said Vlad & Niki’s Mum, Victoria.

“Sergey started shooting fun videos on the weekends when he wasn’t working. We would edit them in his spare time and then we began posting.”

“We had no idea when we started, they would be such a big hit. As their global audience grew, so did our knowledge of production, editing, graphics and special effects. Vlad & Niki became a destination for preschool audiences around the world to watch, laugh and experience our family adventures.”

Q3. What do you think has contributed to the success of their YouTube Channel?

“The uniqueness lies in the fact that Vlad and Niki are curious, inventive and extremely active physically,” says Victoria. “They know exactly what they want to share with their followers, what will be interesting to show and do and that helps us creativity to embed into their authentic content.” Kids believe that they are playing along with Vlad & Niki in their own homes.

Q4. With such a rapidly growing online presence, what is the intention behind sharing content on Vlad & Niki’s channels?

“We hope we are inspiring other families to play together on their own adventures,” says Victoria.

Vlad & Niki is a perfect blend for us as a family: We get to participate in activities together, creating new interesting adventures for our ‘on-camera’ play,” says the proud mom. “It is fantastic that we get to play while pretending to play with our boys, filming our favorite things to do while hitting that emotional connection with our fans watching.”

Q5. This year, Vlad & Niki launched their very own licensed toy range with Zuru Toys, Vlad & Niki’s Superhero Surprise, what was the goal behind the launch of this new & exclusive range?

“ZURU created a collection of toys that encompass Vlad and Niki’s sense of adventure, discovery, and imagination. Now kids everywhere can use their own creativity playing along with Vlad & Niki and their Superhero Surprise toy collections kit” says Vlad & Niki’s father, Sergey.

About ZURU

ZURU is a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products. Inspired by kids and imaginative play, ZURU is one of the fastest-growing toy companies in the world and is known for their agility, creativity and new-age manufacturing techniques. The company that started in New Zealand and is now headquartered in Hong Kong, now directly or indirectly employs more than 5,000 staff across 10 countries and distributes to most major retailers in over 120 countries. ZURU has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™, Pets Alive™ and Metal Machines™ as well as through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks. With a strong commitment to the community, ZURU supports Captivating International, local China orphanages and also student development programs in Asia and in New Zealand. ZURU will continue to pave new ways for kids to play and focuses on reimagining what this looks like everyday.

For more info, visit www.zuru.com, and follow on Facebook @ZURUToys, Twitter @ZURUToys and Instagram @ZURU.toys.