Customers have labelled Woolworths ‘out of touch’ after the supermarket giant announced it was cutting the price of hundreds of family essentials.
In a bid to win back families struggling with the cost of living crisis, Woolworths announced it was lowering the shelf price on almost 400 essentials and family favourites. It claims the shelf price of included products will drop by an average of 10%, with families spending $150 on their weekly shop set to save an average of $15 a week.
“This isn’t just a short-term promotion; it’s about lower shelf prices on the products we know customers regularly shop for, and providing genuine, lasting and dependable value they can count on,” Woolworths Group CEO Amanda Bardwell said.
“We’ve focused on highly rated family favourites – things like Greek Yoghurt, Frozen Berries, Chicken Schnitzel as well as essentials including flour, bread, rice and nappies. Individually, each lower shelf price might not seem like a dramatic difference, but they will add up to real savings.”
However shoppers say it’s all smoke and mirrors.
“Most of these are prices that have gone up only over the last three months, seems purposeful,” claimed one customer in an online forum.
Another commented, “Who is spending $150 a week on groceries as a family? They’ve reiterated how out of touch they are, once again.”
Another added, “Gaslighting customers into feeling like they are on our side, even though they are the ones who have steadily raised prices to make people suffer and now have the audacity to take a few cents off and call it a cost of living pressure ease. Cut your billion dollar profits, cut your CEO wages and treat your customers with human decency.”
Some of the lower shelf prices include:
- Woolworths Chicken Schnitzels 600g was $10.50, now $9 (save 14%/$1.50)
- Woolworths Greek Yoghurt 1kg was $4.20, now $3.80 (save 10%/$0.40)
- Coca Cola 2L Drink was $4.20, now $3.70 (save 12%/$0.50)
- Woolworths Middle Bacon 1kg was $13, now $11.70 (save 10%/$1.30)
- Four N Twenty Party Sausage Roll 500g was $7.50, now $7 (save 7%/$0.50)
- Woolworths Tomato Squeeze Sauce 500ml was $2.10, now $2.00 (save 5%/$0.10)
- Woolworths Oats 750g was $1.70, now $1.60 (save 6%/ $0.10)
- Woolworths White Sandwich Bread 650g was $2.50, now $2.40 (save 4%/$0.10)
- Woolworths Frozen Mixed Berries 1kg was $12, now $11 (save 8%/$1.00)
- Maggi Noodles 12 Pack was $10, now $9 (save 10%/$1.00)
- Babylove Nappies Bulk Size was $18, now $16 (save 11%/$2.00)
- Woolworths Microwave Rice 250g was $1.90, now $1.80 (save 5%/$0.10)
- Shine Optimum All inOne Dishwasher Pods 45pk was $13, now $11.70 (save 10%/$1.30)
Woolworths said the products will stay at the new lower shelf price at least until the end of the year.
Do you think these price changes will make a difference to your weekly shop? Let us know in the comments below.






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