No one wraps it up as a gift for your baby shower.

It doesn’t come packed in your nappy bag or come home with you from the hospital.

In fact, most baby books and baby experts don’t mention it at all.

What is it? The one truly important thing that every new parent needs to purchase:

Life Insurance.

Life Insurance is a must-have purchase for any new parent and whilst most of us really don’t want to think of our own passing, it is necessary to plan to ensure the long-term happiness of our newborn. So, why else do new parents need life insurance?

• To protect your newborn financially:

If the worst was to happen and you were no longer here to support your family – who would financially provide for them? You have the power to ensure that your newborn will be looked after financially now and as they grow into the future. The Allianz Life Plan for example, provides life insurance for a small amount each week – ensuring that your newborn is financially secure.

• To help your baby achieve their future goals and dreams:

As your newborn grows in their world and develops their own dreams and aspirations, the money you have left them through your Life Insurance can assist them achieve their greatest dreams. Who knows? The tiny newborn in your arms right now could be the next greatest athlete, dancer or singer the world has ever known! With one simple phone call you are able to ensure your newborn can be whatever they want to be in the future.

• As a forever act of love for your new baby:

Becoming a parent is an act of love in itself, and ensuring you have done everything possible to make your baby happy and secure is the ultimate forever act of love. Whenever your time comes, your baby will see the love you have for them by the ensuring their happiness and financial security.

• To ensure your newborn’s guardian has the financial capacity to care for them now and in the future:

Life Insurance is a guaranteed way to ensure your nominated guardian has the financial stability to care for your newborn, both now and in the future years to come. Schooling, health-care, clothing, toys and just general life all costs real money – especially where kids are involved. A regular small payment today will ensure your child is well looked after by someone you trust.

• To provide financial security throughout your family line:

Not only could your planning today help your newborn, you could also be helping future generations as well! The planning and provision of a Life Insurance payment to your child could positively impact the whole family line by ensuring that financial hardship is not encountered and negative patterns developed.

In our busy lives, none of us know what is around the corner. Just as you need nappies to look after your newborn, you also need life insurance. It is a must-have purchase for any new parent, to ensure your little ones are cared for now and in the future.

Looking to make that must-have purchase right now? The Allianz Life Plan provides life insurance from as little as $9.50 a week*. Conditions apply https://www.allianz.com.au/life-insurance/#conditions. No medical or blood tests are required to apply and you can get a quote in under a minute. They also have a 30 Day Money Back Guarantee if you have not made a claim under the policy!

For more information, visit Allianz today: https://www.allianz.com.au/life-insurance/ or call 13 1000.