Coles Launches New 'Aussie Flavoured' Hot Cross Buns For Australia Day

OMG Australia Day has just got more tasty with the launch of a brand new “Aussie-flavoured” Hot Cross Buns at Coles.

So what exactly is An Aussie-flavoured bun? Well, glad you asked. The clever clogs at Coles decided to marry up their hot cross buns with the classic Lamington, ’cause clearly can’t get much more Aussie than Lamingtons.

It’s a mash-up made in taste-bud paradise and it follows customer feedback which revealed 54 per cent of customers surveyed said they’d love to eat a lamington-flavoured bun.

Perfect Match

The limited edition Coles Lamington Hot Cross Buns are made with chocolate, studded with milk chocolate chips, toasted shaved coconut chunks and bursts of soft raspberry jellies.

The good news is that we don’t have to wait until Easter to try out the new treat. This scrumptious Lamington x Hot Cross Bun Combo is available across Coles stores now!

Aussies Are Hot Cross Bun Crazy!

Apparently, since launching hot cross buns on Boxing Day, more than 11-million hot cross buns have already been sold at Coles stores nationally, suggesting that Australians just can’t get the Easter treat early enough.

Coles Senior Category Manager Freddie Hancock said that customers are becoming increasingly open to new flavours when done right.

“We know Australians love traditional products that have a nostalgic pull but with a modern-day twist – and we think we’ve got a real winner here with our new lamington hot cross buns just in time for Australia Day,” he said.

“We’re always listening to customer feedback to determine new product launches, and it’s important for us to have some fun with flavours and shake up the hot cross bun market to give customers something they’ve never had before, but ultimately it has to taste great.

“We’ve spent months fine-tuning the recipe to make sure we have the perfect flavour profile of a lamington in a hot cross bun using its traditional pairing of chocolate, coconut and raspberry.”

Pick Yours Up Now

Available now, the Coles Lamington Hot Cross Buns are $3.50 for a 4-pack and join the classic range including Coles’ CHOICE recommended 2019 traditional 100% Aussie fruit; award-winning chocolate; apple & cinnamon and fruit-free hot cross buns, as well as gluten-free traditional and chocolate varieties.

We’ve also got a fabulous recipe for double chocolate hot cross buns if you want to try making this at home.

What flavour of Hot Cross Buns would you like to try? Tell us in the comments below.

29 Comments

- - meedee said
  - 31 Jul 2023
    11:25 am
I will stick to traditional hot cross buns just for Easter

- - Mom466555 said
  - 02 Feb 2021
    6:06 am
I didnt see these again this year 🙁

- - mom107731 said
  - 30 Jan 2020
    11:28 pm
I love the Apple & Cinnamon ones from Bakers Delight, heated with butter. Lamington hot cross buns sound gimmicky and gross.

- - DaffyD said
  - 28 Jan 2020
    6:06 pm
I never saw these at Coles

- - sezzie120 said
  - 25 Jan 2020
    12:21 am
I have never liked hot cross buns as I dislike the taste of cinnamon and dried fruits and it’s so unhealthy, I don’t want to fill my tummy with a gross tasting roll. The fact that Coles had Hot Cross Buns and Easter Eggs on Sale at my Local Coles the day after Christmas, Im OVER Easter this year. It’s just a money waste on sugary rubbish. That all said these Lamington buns sound yummy and if I find a packet marked down I’ll definitely like to give them a try. These may be a treat my family and I can all enjoy with Milos on Easter. ????

- - Ellen said
  - 24 Jan 2020
    9:10 am
Just the fruit ones and occasionally the apple cinnamon version for us ! I like to make them myself with pumpkin seeds added 🙂

- - ThisIsMe said
  - 23 Jan 2020
    1:29 pm
I hate hot cross buns, can’t stand the flavour so I wouldn’t choose any of them

- - tessie said
  - 23 Jan 2020
    12:59 pm
I thought hot cross buns were meant to be for Easter. I must admit I only buy the fruit buns for my family, I also get the fruitless ones for myself. Might try the lamington ones but not until Easter.

- - Amanda Holland said
  - 23 Jan 2020
    10:07 am
I do love hot cross buns but why do people feel the need to change the flavour of things all the time?
We tried the lamington chips and we all nearly spat it out, gross!

- - sars_angelchik said
  - 23 Jan 2020
    9:56 am
I love this idea! Hubby and I hate the traditional sultana hot cross buns so are always keen to try new varieties. We love hot cross buns!

- - rovermum said
  - 23 Jan 2020
    8:51 am
I’m happy to try this new one. I did love Baker’s Delight Mocha version they did a few years back.

- - Ellen said
  - 23 Jan 2020
    8:17 am
Apple and cinnamon sounds quite good but Lamington Hot Cross buns would never be my choice.

- - Mummyofone77 said
  - 23 Jan 2020
    4:43 am
Needed to just add coconut to the chocolate version

- - mom265671 said
  - 23 Jan 2020
    12:43 am
Not something for me I guess.. I’ll pass on it

- - mom321515 said
  - 22 Jan 2020
    11:40 pm
I’m not a fan! Aren’t they an Easter thing?

- - mom290396 said
  - 22 Jan 2020
    10:21 pm
It’d be worth a free sample but I’m not sure I’d buy it! Not a fan of it being for Australia Day tho as they are an Easter thing, and should be kept that way!

- - mom169700 said
  - 22 Jan 2020
    10:07 pm
Hmmmmm. Australia Day and Easter Buns??? I don’t get the connection.

- - mom330666 said
  - 22 Jan 2020
    8:55 pm
Would love to try it

- - nealsq said
  - 22 Jan 2020
    8:39 pm
hmmm actually sounds a bit tasty, might have to give them a go
- mom93821 replied
  
  23 Jan 2020 , 7:07 am
  I agree – pretty keen to have a taste of these hot cross buns! Love all the variations.
- - mom200556 said
  - 22 Jan 2020
    8:19 pm
This sounds delicious I think is like to give these a crack