Get Ready Shoppers! A Massive New Supermarket Chain Is Opening In Australia

This new supermarket chain to land in Australia is expected to have shops five times bigger than Coles, more variety than Aldi and prices like Costco (with no membership). Tell us More!

The new chain of stores is called Kaufland. It’s well-known in central and eastern European countries like Poland and Bulgaria but this is the first time they are stepping into an English-speaking country.

So the BIG difference that sets Kaufland apart from its competitiors is space. These shops are massive – ranging up to 20,000 square metres. That’s up to 15 times bigger than an Aldi and five times bigger than a big Coles or Woolworths, as reported in the Herald Sun.

The chain also houses an extensive range – stocking up to 40,000 different items (in comparison Aldi only stocks 1,300). And just like Costco, it sells everything from ladders to kettles, TVs to Vodka.

Why Australia?

Kaufland, first opened in West Germany in the 1980s has really only expanded into former communist countries.

So it is not 100% clear why Kaufland has picked Australia as its next target of expansion. But what is apparent, is that the stores are imminent.

Jobs

There are jobs opportunities open right now on their Australian website. They are looking for property developers, administrative assistants, and architectural planners and would prefer if you spoke German.

The decision to open Kaufland in Australia comes after an extensive analysis at Schwarz Group, who own the supermarket chain. We speculate that they may feel there is room take over Australian shopping by offering a really big range.

If Kaufland is successful, this will surely put pressure on Coles, Woolworths, and even Aldi. We’ll just have to watch this space.

Do you think Australia has room for another big supermarket chain? Tell us in the comments below.

59 Comments

- - mom68673 said
  - 09 Oct 2018
    8:13 am
This sounds great. We need to have an all things shop. Hopefully they can branch them out a bit and not have them in the big cities. As the nearest Costco is over 2 hours away.
I would love to shop at the one shop than having to walk all over the shoppings to get to the shops I need.

- - rachel1970 said
  - 09 Oct 2018
    7:03 am
I like the sound of it. I don’t shop at Costco but this sounds great.

- - Ellen said
  - 09 Oct 2018
    4:19 am
Time will tell what it does to do Australian supermarket chains.
Kaufland might have picked Australia as its next target of expansion, but Australia has a voice whether to accept it or not.

- - mom265671 said
  - 09 Oct 2018
    12:44 am
I’m excited and can’t wait. Prices are getting so ridiculous

- - mom114371 said
  - 09 Oct 2018
    12:42 am
Awesome! Wonder where it will be located?

- - LuckyMum said
  - 08 Oct 2018
    10:42 pm
Seriously? We need another supermarket chain? I’d rather support the locally owned corner supermarket and keep the profits and jobs local

- - Myrlie said
  - 08 Oct 2018
    10:36 pm
Hmmm…. I like the idea of potentially buying in bulk for Costco prices without that member fee, but concerned about their stock and whether it passes Australian tests

- - musicmum said
  - 08 Oct 2018
    10:16 pm
More money for Germans, less for Australians. Will they pay their correct taxes, or find ways to avoid it? Will they support Australian manufacturers or will it be full of junk from China, do we need more landfill? Will they support Australian growers and farmers? Or will it be imported from eastern European countries? Has anyone noticed already a lot of frozen produce is coming from eastern Europe? I have to many questions and I do not believe it is going to help anyone except those who want to buy more than they need and those who do not care where their dollar ends up. Australia is losing too much to overseas investors, it is very sad and many small businesses are going under because of these massive stores. I went to Bunnings today and everything was from China, and I cannot get the service you used to get in a small hardware store, it was also very hot in there because they are too stingy to run airconditioners.

- - Amy Browne said
  - 08 Oct 2018
    9:24 pm
I’m all for competition when profits stay in Australia and when produce is sourced from Australia farmers and local products are available as much as possible.

- - MisChip said
  - 08 Oct 2018
    9:04 pm
I’m not sure that we need another one… we should support Aussie companies!
- Amanda Holland replied
  
  08 Oct 2018 , 9:18 pm
  Yeah I agree
- - Pooja_Luvkids said
  - 08 Oct 2018
    8:12 pm
Vow.. sounds exciting to me. I love shopping so more the number of stores, more options for people like me. What I really like is that the prices would be similar to Costco with no membership.

- - mom201472 said
  - 08 Oct 2018
    8:06 pm
New stores and brands are always exciting!

- - nealsq said
  - 08 Oct 2018
    7:54 pm
bit more competition will be good

- - ashna9 said
  - 08 Oct 2018
    7:24 pm
I’m not sure we need another supermarket but I’m happy to give it a go.

- - BellaB said
  - 08 Oct 2018
    7:13 pm
Interesting – where they can locate would be critical.

- - mom90758 said
  - 08 Oct 2018
    2:07 pm
Interesting! Yes, I agree, competition is good for consumers! I hope they will open up one close to where I live!!

- - mom206279 said
  - 08 Oct 2018
    12:43 pm
Fantastic! The more competition the better!