IKEA Launches Most Playful Collection Yet - Mouths of Mums

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Swedish flat-pack powerhouse IKEA is turning up the colour across Australia, launching a new 29-piece collection including lighting, decor, toys, textiles and storage for kids, and kids-at-heart.

The GREJSIMOJS (grey-jee-moy-jss, if you’re brave) range is designed to remind us that play doesn’t magically disappear when we grow up.

And the range has some powerful data driving its inspiration. IKEA’s latest Play Report revealed 21% of parents are spending more time playing with their children than they were a few years ago, while more than half want to do even more of it. Everything in the new collection not only looks joyful, but is also built for real life. Think bumps, spills, sticky fingers and big imaginations. And prices start at just $6.

Designed for children aged 12 months through to 6+, every piece in the GREJSIMOJS range has been carefully tested to meet age-appropriate safety standards. It’s made for kids, but it doesn’t forget the adults who still love a little whimsy in their space.

Designers were given the freedom to lean into curiosity and imagination while keeping things modern and home-friendly. A bold rug might feel like a design choice to you, but to a crawling baby, it’s a whole world to explore.

The collection also flips the idea of ‘hands off’ household items on its head. Inspired by childhood memories of being told not to touch, designers intentionally created pieces that invite interaction. The LED giraffe lamp is a perfect example. With its movable head and soft, friendly feel, it’s designed to be handled, played with and loved, not admired from afar.

Some long-time favourites have also been reimagined. The iconic MAMMUT chair, an IKEA kids’ staple for more than 30 years, now arrives in fuzzy bright pink and electric blue.

Storage gets a personality makeover too, with cat-shaped organisers, mouse-inspired speakers in bold colours and a storage pouffe that hides a cheeky grin inside, transforming into a friendly monster ready to swallow up toys.

At its heart, GREJSIMOJS is about bringing a sense of wonder back into everyday spaces, and you can check it out now at IKEA.

  • I saw this new range through a different site this week, its all so very cute! Whenever we browse IKEA, the kids area is where we stay longest – it looks like my kids are going to have another excuse to stay even longer and now they will be asking for more things!

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  • I’ve always liked strolling through the kids section of IKEA, my favourite department! I love these new pieces. The cactus hat stand is so cute! I love the colours that IKEA use too; bright, bold, cheerful and full of life. It’s hard not to like IKEA items. If only my kids were little again.

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  • So fun, colourful and practical! Looks like I might be making the most of the rainy weather we’re having and have a IKEA outing with my toddler.

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  • I love shopping at Ikea and this new range looks extra colourful and inviting. I just went to the site though to look at that Blue Dog like blue lamp and can’t find it there, even after exploring the grejsimojs range. Maybe it is not all available in Australia yet. An excuse to go for a drive and browse maybe.

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  • My gosh they are so cute! Everytime i step into an ikea and see their ‘rooms’ nicely displayed, it’s just amazing to see how it’s styled and how it all comes together. I absolutely love that simplistic yet functional vibe that ikea offers, all within a reasonable price range for shoppers.

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  • Oh my goodness these new designs are absolutely adorable! I really like the simplicity design of the rocking sheep and am intrigued by the cactus clothes hangers. I will definitely have to plan a trip in to visit my closest Ikea store to see these great new designs in person! Love them!

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  • Oh my goodness these new designs are absolutely adorable! I really like the simplicity design of the rocking sheep and am intrigued by the cactus clothes hangers. I will definitely have to plan a trip in to visit my closest Ikea store to see these great new designs in person!

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  • Oh are these not the cutest things ever! I absolutely love the little lamps! I reckon my son would adore one of these! The hairy chair is very fun too! It sucks that they don’t have an online ordering system as there is no Ikea in Tasmania. Although, apparently we’re getting Costco soon!

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  • Love the simplicity of the products from IKEA, they are always well thoughtout for kids and home in mind. I often go to Ikea and get items I dont even need but then realise that I always need that storage contianer or simple craft or toy. Also love to go with the kids as they love walking around all the show rooms.

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  • IKEA has always had a good range of products, and I will be looking forward to having a look at these items. I love the storage pouffe and the lamps, might even buy one for myself. The best part is that the range is for little ones too. I wouldn’t mind the little blue chair for myself too.

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  • Love ikea so much and even a little more, if even possible!!☺️
    I have young grandchildren that love sleep overs and am definitely going to get some of these new Ikea GREJSIMOJS range to make sleep overs and visits so much more fun.

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  • I am super keen to get to Ikea this weekend and see if the range is as fabulous looking in store as in the article and link. I really do like the colour palette of this fun and fabulous looking themed range of furniture and products. I do love furniture and products that ‘pop’.

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  • Some of these are very cute – I like the cactus hat rack, and the giraffe lamp is actually quite tempting for beside my bed! I like the way Ikea blends practical with fun, so you don’t feel like you’re being wasteful or silly when you buy thngs for your kids.

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  • This new range is so adorable!! I was just telling my husband we need to pencil in an IKEA trip to get some inspo for our new house, and I’d love to make my toddlers very first room in a home we own to be full of fun and joy. That lamp is adorable

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  • We love Ikea too ! Historically when our eldest two were little we would visit Ikea on a Saturday morning for a cup of coffee, play and a browse. And now my twenty one year old still visits regularly Ikea for fun with her friends and they may come home with a big teddy 😉
    And how cute is this collection !! I LOVE the giraffe led lamp !

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  • Thanks so much for sharing this fun collection from Ikea. I really do love the cactus clothes stand; it looks awesome and I have the perfect place for it in our home. I will be taking a visit to Ikea this weekend and having a good look at the range.

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  • These are all so cute! I love IKEA products – theyre always super cute and great quality. It’s just a shame theres none near newcastle and postage is so expensive! I might have to do a day trip to Sydney just to go to IKEA! The lights and chairs are my favourite.

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  • OMG I am in love, can I now go back to being a kid. I want so many of these items. I love the fun side they have taken to design these items. They are really cute, bright, engaging and fun for kids. I agree, this collection really is amazing and any kid who got to have one of these pieces is very lucky.

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