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Aussies partial to a slice of beetroot on their burger or in their salad sanga may have to start forking out big dollars to get their hands on a tin of the much-loved veggie.

Canned beetroot has been in short supply since Cyclone Gabrielle took out the New Zealand-based Golden Circle cannery last year.

Shoppers have taken to social media after noticing empty shelves at their local supermarkets, and it’s prompted savvy resellers to try and make a quick buck on eBay.

beetroot shortage

beetroot shortage

Tins of beetroot are popping up for inflated prices on the selling platform, with some demanding up to $60 plus for a single tin. A tin of beetroot at Woolies or Coles usually sells for somewhere around $3.

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Source: Facebook

Representatives from Australia’s major supermarket chains have encouraged shoppers to purchased fresh beetroot, which is still readily available. And it’s really easy to make your own, hamburger-ready beetroot! Check out our Pickled Beetroot recipe!

Have you noticed tinned beetroot missing from your local supermarket? Let us know in the comments below. 

  • I still have a tin of beetroot in my cupboard. There’s only myself who eats it anyway. I’d rather go without than spend such an expensive price for a tin of it. Caviar is probably cheaper. Maybe the tins contain gold?

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  • Why not just use fresh beetroot? That’s insanity.

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  • How ridiculous to think people might pay that much for beetroot. I still have a few jars on my shelf at home and I also still have 1.5kg jar of homemade pickled beetroot to slowly munch through, so I wouldn’t pay that sort of price, I’d rather go without.

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  • I haven’t noticed the shelves as I had 3 tins of beetroot and still going through the last one. Surely people aren’t going pay those crazy prices for tinned beetroot.


    • It can be hoped that people have more sense.

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  • Oh my goodness, that’s crazy ! I quite often buy fresh beetroot and haven’t noticed price change

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  • Really? Gosh some people are just crazy! I could live without

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  • I love beetroot but there’s no way I’d pay those prices for it. I tried to get some doing an online shop but the only brand available was from China :(

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  • My goodness – I love beetroot and didn’t even realise this was an issue! Would never pay that much.

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  • Who would pay that for a tin of beetroot?! It won’t sell, that’s just ridiculous! I love beetroot but I can wait til there’s more stock on the shelves

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  • I hadn’t noticed, because I wasn’t looking, but this is insane. And I actually have a can or two in my pantry! Anybody??!!

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  • I haven’t noticed any shortages in Tassie yet…

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  • Lucky I’m the only one in my family that loves it ! But I have noticed that it’s missing so I’ve just bought the home brand one where possible

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  • Greedy and revolting behaviour and hopefully people have more sense than to buy overpriced beetroot.

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  • Luckily I use it slowly and always have back up in the pantry so I hadn’t even known here was a shortage. A hamburger isn’t a hamburger without beetroot.

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  • I’ve been wondering where the beetroot had gone. I usually buy Golden Circle or Edgell and couldn’t find any. I ended up getting a different brand. Time to buy some fresh :)

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  • Yuck, lucky I’m not a fan of Beetroot – I actually think it tastes like dirt!
    But yes, again with the greedy people out there trying to rort people for their own gain.


    • Agree wholeheartedly!!! Dirt in a tin! Bleeagh!
      It’s only worth what someone will pay for it,cwhich in my case…..is nothing!

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  • Greediness taking over again. Seriously what extremes people will go to to earn money.

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  • Hehe, a friend and I about 20 years ago used to pretend beetroot was an expensive, rare delicacy and would slice it in to tiny slivers to eat. We were just ahead of our time!

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  • Wow! We’ve still got a 3kg tin of beetroot that we bought from a discount supermarket a while ago that we haven’t opened because we don’t know how to use it all once it’s open ???? Maybe now is the time to share it around!

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  • Wow who would of thought people would pay big bucks for beetroot????????‍♀️

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