A single dad claims that mother and baby aisles are nothing but ‘sexist’.

UK dad, Dave Darby, took to Facebook saying that he was ‘somewhat perplexed’ after he went to the Superdrug store for supplies, but was unable to find a dedicated father and baby aisle.

“Hi, I am somewhat perplexed Superdrug,” Dave’s post began.

“Whilst on your website, I could not find a section for father and baby, yet there is one for mother and baby.

As a single parent father, I find this somewhat derogatory towards fathers and their children and respectfully ask that this is changed to parent and baby, thus making it politically correct and also Superdrug acknowledging that men can also be parents.

“Given it is 2018, it would be only politically correct to name such as parent and baby. There would be no discrimination then.”

Dave said the section should simply be called “parent and baby.”

Superdrug have said they are looking at a site upgrade in February and will take his feedback onboard.


Dave’s post angered mothers who labelled his comments ridiculous pointing out that the products stocked in the mother and baby aisle were in fact for women.

One commenter wrote: “It’s nothing against men … it’s the products they are selling are for mothers and babies. What could you possibly sell for men in that section?”

Another said “Until you (or any other man for that matter) birth a baby and require industrial strength maternity pads, cream for cracked and raw nipples from breastfeeding or nipple pads for when your boobs get a little leaky I would suggest you don’t have a leg to stand on and jump down off the attention seeking pedestal you’ve climbed up on.

“Claiming that a section of a shop being named ‘mother and baby’ is an insult to those who experience actual discrimination’.”

What do you think? Does Dave make a good point or is he totally off base?

Share your comments below.

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  • Given that there is now same sex marriage where a child has 2 Dads in one way he does have a valid point. I had never given that any thought. However Some of his comments are way “over the top”


  • Hm, think this dad needs to grow up a bit. There’s not much to sell for men in this isle. Since it’s the women who are pregnant, deliver and breastfeed the baby I find this quite logical that it’s called mother and baby isle. Unless this dad wants to wear maternity clothes and breastfeeding bra’s himself, lol.


  • Parent and baby would make sense in this day and age.


  • Last I checked there isn’t anything Dads need post birth, so don’t think a “Parents and Baby” term would be appropriate, maybe “Baby & Maternity” would be more appropriate. Post birth, those maternity pads, nipple pads and cream are definitely a Mum thing, not Dad.


  • Well, thinking about the kind of products they are sold there, I think that man quite misses the point! :-)


  • The mums points are very valid. Its all maternity pads and nipple creams with nappies and formula etc. Its the aisle with the baby stuff and it makes a lot of sense to have all the maternity stuff right next to it. If it’ll make him happy they could stock condoms there too and then he won’t even need to be in that aisle.


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