Chaos! That’s the only word to describe Aldi’s super popular snow sale. And in the midst of a pandemic, this is definitely not the word any kind of retailer wants to be known for.
After taking a forced COVID-hiatus last year, the Aldi snow sale is back on the slopes (or should we say middle aisle) and is enticing shoppers back with a glacier of special deals.
The frosty weather range is extensive with adult ski jackets priced at $59.99 and ski pants going for $49.99. Kids can be kitted out for the snow without breaking the bank, with jackets discounted to $39.99 and mini-pants on sale at $29.99. Kids thermoboots are only $19.99 and a variety of children’s fleece accessories are up for grabs for less than $5.
Of course, the sub-zero prices attract a stampede of budget-conscious ski and snowboarding lovers, who are keen to stock up on appropriate clothes without spending a fortune. You can seriously lose an eye with all the elbowing and grabbing going on.
So to attempt to control the crowds, Aldi has announced a number of new security and safety measures, put into place especially for the Alpine special buys sale starting on Saturday 22 May.
“We’re looking forward to welcoming you in-store to shop the return of our Snow Gear Special Buys,” Aldi said on its website.
“This range offers uncompromised quality, performance and comfort – all with stand-out style and at the best possible price.
“However, times have changed since our last Snow Gear Special Buys event, so your experience in store might be a bit different.”
Aldi said that on snow sale day the stores will be “implementing new, one-off safety measures.”
What Are These Safety Measures?
Customer lines: Bollards and additional signage will be on display outside of stores to ensure customers line up in a safe and socially distanced manner.
Staggering entry into our stores: Each store will stagger customers’ entry into the store in groups of 50 people every 15 minutes, until they reach each store’s density limit based on our COVID Safe Plan. A one person in, one person out policy will then apply while the store is at its density limit.
Additional security: The majority of our stores will have security guards on hand to help manage the safe flow of customers into each store. In select stores where there will not be a security guard, our Store Manager will manage the staggered entry of customers.
Middle aisle layout: We are spreading out the tables in the Special Buys area to further encourage social distancing.
All ALDI stores will have additional team members on hand to help customers and to encourage social distancing in stores.
The retailer has also implored customers not to try gear on in-store. They have released a size guide for reference and emphasised that ALDI has a 60 day returns policy.
“We ask everyone coming to our stores to be patient, calm and mindful of other customers and our employees,” the supermarket said.
Do you think these measures will help calm the craziness at the Aldi Snow Sale? Are you going to attempt to buy anything at the sale? Tell us in the comments below.