Chaos! That’s the only word to describe Aldi’s super popular snow sale. And in the midst of a pandemic, this is definitely not the word any kind of retailer wants to be known for.

After taking a forced COVID-hiatus last year, the Aldi snow sale is back on the slopes (or should we say middle aisle) and is enticing shoppers back with a glacier of special deals.

The frosty weather range is extensive with adult ski jackets priced at $59.99 and ski pants going for $49.99. Kids can be kitted out for the snow without breaking the bank, with jackets discounted to $39.99 and mini-pants on sale at $29.99. Kids thermoboots are only $19.99 and a variety of children’s fleece accessories are up for grabs for less than $5.

Of course, the sub-zero prices attract a stampede of budget-conscious ski and snowboarding lovers, who are keen to stock up on appropriate clothes without spending a fortune. You can seriously lose an eye with all the elbowing and grabbing going on.

New Rules

So to attempt to control the crowds, Aldi has announced a number of new security and safety measures, put into place especially for the Alpine special buys sale starting on Saturday 22 May.

“We’re looking forward to welcoming you in-store to shop the return of our Snow Gear Special Buys,” Aldi said on its website.

“This range offers uncompromised quality, performance and comfort – all with stand-out style and at the best possible price.

“However, times have changed since our last Snow Gear Special Buys event, so your experience in store might be a bit different.”

Aldi said that on snow sale day the stores will be “implementing new, one-off safety measures.”

What Are These Safety Measures?

These include:

Customer lines: Bollards and additional signage will be on display outside of stores to ensure customers line up in a safe and socially distanced manner.

Staggering entry into our stores: Each store will stagger customers’ entry into the store in groups of 50 people every 15 minutes, until they reach each store’s density limit based on our COVID Safe Plan. A one person in, one person out policy will then apply while the store is at its density limit.

Additional security: The majority of our stores will have security guards on hand to help manage the safe flow of customers into each store. In select stores where there will not be a security guard, our Store Manager will manage the staggered entry of customers.

Middle aisle layout: We are spreading out the tables in the Special Buys area to further encourage social distancing.

All ALDI stores will have additional team members on hand to help customers and to encourage social distancing in stores.

The retailer has also implored customers not to try gear on in-store. They have released a size guide for reference and emphasised that ALDI has a 60 day returns policy.

“We ask everyone coming to our stores to be patient, calm and mindful of other customers and our employees,” the supermarket said.

Do you think these measures will help calm the craziness at the Aldi Snow Sale? Are you going to attempt to buy anything at the sale? Tell us in the comments below.

  • Good ideas to implement but not a guarantee that customers will follow the store rules. I’ve never been to an Aldi’s store and doubt I ever will. A six hour drive one way is a great deterrent for me


  • Nice changes. Hope this works.


  • I think they should go online to avoid this sort of chaos.


  • Haha, I never to the Snow Sale. I don’t go to the snow. But I hear all the chatter amongst people in the area about the sale. Good luck.


  • Not something I’m personally needing, and with covid around maybe it will be less crazy – spreading out the stuff sounds practical, but timed entry in smaller groups for just snow wear sale stuff might be more realistic way of managing the sales-crazy ones…..


  • People should book in a session! Im so used to booking all the time now since Covid! At least it ensures us a specific time and spot, and it’s controlled.


  • Would be good if Aldi would sell the snow gear more often.


  • l think ALDI should put there snow wear sale on maybe every weekend over winter so there isn’t such a madness over these products . L think l will give it a pass this year it’s to cold to be lining up outside any store with my daughter


  • I think they really need to start going online- then there would be much less chaos and easier to find your size!


  • Haven’t noticed a frenzy in Aldi before … but I think I might be avoiding Aldi today if it’s going to be bad! The bollards and tape sound like the COVID control measures in many supermarkets these days.. although thankfully with no panic buying at the moment they are hardly needed.


  • People are crazy! ????. Aldi has some great sales but I just couldn’t do a rummage like this


  • I don’t get it, why can’t they just stock enough so people don’t feel the need to start CHAOS..


  • I have no interest, but the rules seem sensible.


  • I don’t really shop at aldi so I’m not familiar with it being crazy. The times I have shopped at our local, there have only really been a handful of people there.
    Also, I never go to the snow so won’t be investing in any gear.


  • Sometimes the actual ski ships have decent enough sales on so this sort of frenzy shouldn’t be needed, maybe people should price check a few places


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