I often find myself doing a toe-tapping dance to some Golden Oldie piped through the speakers as I pick out my carrots at Woolies. But there’s no messing around with frivolous jigs at no-nonsense Aldi. In this discount store, you may not have even noticed, but there is no music to hum along to.
I love going to the supermarket in the run-up to Christmas. There’s something festive about filling up your trolley to the tune of Jingle Bells. But shopping at Aldi over the festive season, it’s ‘Silent Night’ all round.
To be honest, I hadn’t even noticed the lack of music at Aldi. The overriding chatter of shoppers, the clatter of trolleys and the tussles over the Special Buys means that there is a constant hum in the air.
But an eagle-eared Aldi fan alerted us to the lack of music in an Aldi facebook group.
“Why don’t they play music in Aldi? I never realised till now,” she wondered on the Aldi Mums Facebook Group.
‘I Hadn’t Even Noticed!’
The post generated a buzz of activity, with many shoppers amazed that they had never even noticed the lack of music.
Many were quick to offer suggestions for reasons for the lack of tunes.
Get In And Get Out
“They want us to buy and get the hell out of there ASAP,” said one.
Another shopper agreed:
“Music is to make you linger and forget what you came in for. No music means you get in and get out without thinking whether you really need a chainsaw or a violin from the middle aisle!”
It’s A Cost Issue
Others cited the cost factor for the music-less environment.
“To play music in a commercial setting, you have to pay royalties. You also have to invest in the sound equipment and someone to maintain it,” read one comment.
“If a store is over 2,000 square feet they must obtain an APRA license to play music,” suggested another.
We Love It!
A few mums are big fans of the no-music policy.
“I love it. Very sensory friendly no music, lights are dimmer, not loud calling out over the microphone every few minutes. Best shop to take ASD littlies,” one mum explained.
“I shop at Aldi BECAUSE they don’t play music. I also go there because they use lower lighting and I can shop in PEACE,” said another.
What Does Aldi Say?
It turns out many of the suggestions who indeed correct. 9Honey chatted to Aldi to get to the bottom of the sounds of silence.
“We have always said we are different to other retailers – we think, Good Different,” an ALDI Australia spokesperson said in a statement.
“We pride ourselves on saving our customers’ time and money, and we are able to achieve this by removing unnecessary features and costs from our stores such as music. This has allowed us to create a simple, affordable and more efficient shopping experience for our customers.”
“While our customers won’t be singing along to music in our stores, we hope they’ll be singing praises about the money they’re saving!”
So you might want to bring along your airpods next time you shop at Aldi so you can make your own music.
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