McDonald’s has just announced a big change to the super popular Happy Meal and parents will be celebrating the new initiative.
In a bid to encourage the joy of reading, McDonald’s Australia has launched a permanent book option with every Happy Meal.
From February, every time you buy a Happy Meal, you (or your child) will be able to choose between a toy or a children’s book.
Exclusive Series For the Happy Meal
Renowned author Cressida Cowell (of How To Train Your Dragon fame) has penned an exclusive series for the McDonald’s Happy Meal Readers program.
The first two books in the Treetop Twins Wilderness Adventures series are now available in restaurants nationwide.
Ten other books as part of this limited-edition series will be released during the year.
The new series will contain 12 books that follow the stories of the Treetop Twins as they explore the world and undertake new and exciting adventures.
Would You Like A Book With That?
Books were first introduced to the Happy Meal in 2009 but were only available as part of special promotions during certain times of the year. This time, however, customers will now permanently have the option to choose a book as
part of their Happy Meal.
“We know how important choice is to our customers at Macca’s. We are very excited to be using our scale for good to help inspire a passion for reading through the expansion of our Happy Meal Readers program to offer a book option year round,” said Jo Feeney, Marketing Director at McDonald’s Australia.
Each book features key reading tips from the Australian Federation of SPELD Associations (AUSPELD), which provides essential support to children and adults with learning difficulties across the country.
“We are proud of our partnership with McDonald’s, allowing us to together continue to spread creative and entertaining stories around Australia, while also encouraging a love for reading. We know that reading for fun assists in the development of important foundation skills in literacy and the role that parents can play in this is
significant. We hope that through this initiative, we can help adults share the gift of reading with children throughout the country,” said Mandy Nayton OAM, Chief Executive Officer of AUSPELD.
The first two books in the Treetop Twins Wilderness Adventures series are now available with the purchase of any Happy Meal at all McDonald’s restaurants across Australia.
Would your child choose a book or a toy in their Happy Meal? Tell us in the comments below.