It happens every year! Excited mums hit the Big W Toy Mania sale, buy a mountain of toys and share their hauls on social media. What follows is a mass of triggered Big W mums calling each other names, flaming and trolling about greed, the environment, wrapping paper and waste.

One exuberant mum posted on the Big W Mums in Australia group sharing her three trolleys topped to the brim with toys.

3 trollys (sic) later and my $1500 online order I’m going to have one happy little girl!” the mum captioned her photos, which featured her shopping trolleys packed with doll boxes, Frozen merch, Barbies and more.

“Let me see your trollys (sic),” the mum ended her post, hoping to find other kindred shoppers who had also gone on a major shopping spree.

big w mums toys1
Pic Via Facebook

Lucky Child!

The mum later confirmed that all the toys were for one child and that she had been strategic in her shopping plan.

“It was actually really good at my store and maped (sic) it all out yesterday so I knew where to go.”

Take Cover!

And so the annual Big W Mums Toy Mania War erupted. One side was fully supportive of the mum, praising her generosity. While others on the opposite faction were literally spewing with anger and disdain.

Go Girl!

There were many mums that admitted that they also went a bit berserk buying toys in the sale.

“I’m just as guilty as you. I have 3 girls that I love spoiling!” said one.

“I always tell myself I’ll have restraint and every year that just goes out the window. Can’t help but spoil them!”

“That’s an awesome toy haul! Great effort!” praised a fellow shopper. “Your child is going to be soooo excited. They’re only little once. I do the same! Why not. If you can afford it, go for it!”


Most mums commented that they thought the purchases were going overboard.

“That’s insane for one child!” declared one.

“Your kid won’t even like half that sh*t,” said another.

“I will never understand why someone has to go out and get this much toys! I look at this and think about those who don’t get anything they would be full of joy if they got this.”

“This is way too much… kids need to learn to appreciate their toys and by giving them this much it won’t teach her that.”

big w mums trolley2
Pic Via Facebook

Sick Of These Brag Posts!

Other mums were annoyed that the overflowing trolley pics were being shared publically.

“I’m all for people spoiling their child and feeling proud but do we really need to see trollers full?” asked one mum.

“Other mums who are struggling probably cry when they see posts like this. I think these kinds of posts are so unnecessary and people should be mindful and empathetic of others,” said another.

“Do we have to have the toy sale brag posts again? Hate this time of year,” declared on irritated mum.

“Do we have to get pictures though? How cr*p does this make people feel when they can’t afford even one toy for their kid. Spoil all you want. Don’t brag about it,” read yet another comment.

Keep Away Trolls

The original poster defended her post saying:
“So 1st I did this post cause I’m a crazy Christmas mum and I get so excited to see everyone stashs (sic) so please keep your negative comments to yourself and not be sending me private messages.”

The mum also shared an image of one of the horrible private messages she had received from a trolling mum.

big w trolls
Pic Via Facebook

Trolley Mania

There were a few mums that got into the spirit of the post and shared their own trolleys full of Toy Mania items.

“X3 Trolleys $1250 mine was for 5 kids though lol x2 daughters x2 nieces and x1 nephew, including a Samsung tablet in the price,” shared another excited mum.

The best comment though had to go to the mum who quipped:
“If anyone’s interested I just filled up my trolley at Dan’s and it cost me $750. I will be having a lot more satisfaction out of that then they will be getting from those toys!!”


So what side are you on in this Big W Mums toy mania trolley debate? Would you be tempted to share your trolley of toys on social media? Tell us in the comments below.

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  • Each to their own. We can all afford different things.


  • I’m just starting to buy some small things for Christmas now.


  • I think it is ridiculous to spend so much on one child at one time. Gift giving is supposed to be a a special occasion for the child and giver, picking that one (or two) gifts that you know they will adore ….. a treat for the child not overkill …..


  • We’re increasingly spending money on experiences rather than toys.


  • I’m increasingly realising how much less important stuff is for my little boy and how much more important time is. I get him a few small presents, and then I buy a family present like a zoo annual pass or an experience to do together


  • I am no interest in buying toys this time.


  • I would buy that much for one child but that’s mainly because I could never afford to. My kids would now prefer to get one present that they were hoping for. I think what this Mum did was to put it on display for everyone to see. It does look like bragging but that’s her perogative. If I had the money I may have bought quite a few gifts but kept them for throughout the year instead.


  • This is ridiculous. Way too much for one child.
    And it’s not a matter of if you can afford it then go for it – no, even if you can afford $1500 on presents – it’s the principle.
    This child will never appreciate what they have. Will expect ‘things’. It’s al material. Does not give a child the chance to appreciate what a gift actually is. And there’s no way a child needs or could want that many toys.
    Also means the child grows up to not appreciate anything unless it’s given to her. No appreciation of money or saving or working towards something.
    No way this is right and the mum boasting on social media says a lot about her own values as well.
    Utterly ridiculous.


  • I have always spoiled my children but I now know that they would have been much happier to spend time with me than getting things, even though it didn’t feel like it at the time. Having said that, I have four children so spoiling them always had to be within our means. And I have never spent that much on one child for one occasion even though I can afford too. Every person is different and if they want to spend that much and can afford to so be it. I just hope that they also teach their children the value of money and that they have to work for what they want. My 11yo saved for her own iPad, and has plans to get a job and save half of every dollar she earns


  • I used to get excited and spoil my son. The difference is, I didn’t feel the need to share it with anyone. I’m all for a bargain, but would temper some of it or stash it for more than one occasion.


  • I think most people are a bit surprised at the amount, given that it is for one child, but it is nobody’s business but the person who spent the money. That said, it makes me feel a bit of a rubbish parent for not being able to afford to spend as much immediately. And then I remember that with my kids, when there are a huge amount of presents it feels like they no longer are interested in what is in the gift, just tearing through the paper and onto the next thing. I hate this, it feels ungrateful and that they are overwhelmed .
    I think the most salient point is, live and let live, if you can afford to go nuts, then go nuts, but possibly consider not posting it high profile on social media, because honestly there is the risk of it being interpreted as bragging. I definitely dont agree with trolling and sending rude comments. If you dont agree, scroll on. Whatever happened to if you have nothing nice to say, say nothing’?!


  • It is completely up to each parent/grandparent to spend what they want on their children/grandchildren, but don’t broadcast it on social media – that is purely showing off and is bound to raise the hackles on many people ….


  • I have no issues what parents spend on your kids I really don,t
    Why they cannot go on holidays because of covid .
    Really parents getting up set or jealous who cares really .
    It is there money
    I took miss ten today told her she could put what ever she wanted in the trolly
    She is our grand daughter 542 dollars we spent .
    Barbie colouring books craft stuff switch games board games
    But what I spent is up too me .
    Nothing to what her big sister doing years 11 and 12 we get 1600 dollar new iPad …
    So yeahhh .
    My grand daughters
    If I leave my money to my kids they will spend it .
    So I will spend it on what I want


  • It is the bragging that is the problem – if parents want to spend up big, then do so, but keep it to yourself.


  • Just let me adjust my eyes as they rolled that far back into my head at this.
    I saw the original post and eye rolled there too. I don’t care how much or how little others buy their kids. This is all about bragging though. I noted the OP comment that she made it onto news sites with her trolley post last year so seems that was the intent of the post again. Also seems odd that she claims it’s for one child yet there are doubles or items ????????‍♀️ Seems a bit for show for me and I wouldn’t be surprised if this was about a photo and then putting some stuff back on the shelf ???? but either way I’m just glad I don’t have to wrap or find a place in my home for that much crap


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