Secondhand Bonds cotton baby suits which have been selling for hundreds of dollars online could now be worthless as the company announces that they are re-releasing the most popular patterns.
The lucrative secondary market for Wondersuits started because Bonds releases new designs seasonally – with the same patterns never repeated. This instantly created a demand among parents who wanted a particular suit, but could no longer buy it from a traditional retail outlet.
Second hand clothing dealers stepped into the space and started reselling the Wondersuits at very inflated prices. A new Wondersuit sells for a RRP of $20.00. On the second hand market, the prices have escalated to $200 each on Ebay.
Bonds has now announced that it will be repeating a selection of the much sort after patterns for the first time – instantly taking the air out of the second hand market. The company denies that this move has anything to do with the booming secondary market of their products, instead insisting that the company was simply responding to customer feedback.
Speaking in an interview with the Sydney Morning Herald, a spokesman for the company said, “We like to respond to consumer demand on certain prints and where possible we may bring a top selling item back again for sale.”
But while Bonds has popped the bubble in one area of the secondary market, they seem to have started another new version.
In January the company announced the production of “limited edition Mickey and Minnie Mouse Zip Wondersuits” that went on sale on February 3.
“We see these Zippy’s as real collector’s items, something that can be cherished and passed down throughout the family as a special keepsake,” creative director at Bonds, Jane Newman, was quoted as saying on the company’s blog.
While these suits retail for $39, they are already selling for about $50 on Ebay.
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