The Real Mumma blogger Adele Barbaro is encouraging people to boycott a new TV series called “Yummy Mummies.”
Adele shares her outrage over the series on Facebook stating, “Yummy Mummies? Disgusting.”
Adele goes on to explain, “I couldn’t be more appalled at this show and what I have seen of it already. Shame on channel 7 for going to any length for viewers.”
Adele encourages her fans to join her in boycotting the series, “If you haven’t seen the trailer already, watch it and then join me on boycotting the show entirely.”
As Adele explains, in the clip one of the women describes the moment a child is born and suckles for the first time as ‘ewwww – breast feeding’.
Adele states, “Now, don’t think I am pushing breast feeding down any ones throat. But the way motherhood is being portrayed on this show is revolting and for any young women watching, will be setting an example that breast feeding, in just one example is repulsive and should not be done in public.”
“You can have your dumb, bimbo shows but to throw motherhood into the mix is an absolute insult.”
Comments on Adele’s post include,
“This show looks absolutely ridiculous. I will definitely not be watching.”
“Absolutely agree with you, hopefully no one watches and it gets taken off!!!”
“I completely agree! Its basically about ladies who have money and a kid.. its not even yummy mummies – should be called rich, snob mummies (who have no clue how to parent).”
“Absolutely! Breastfeeding in public is hard enough without remarks from strangers- if they don’t have anything nice to say then don’t say anything. Especially putting it on TV!!! Appalled!!”
After watching the clip we totally agree with Adele.
A promo on Channel 7 FB page has attracted over a thousand comments which led to a statement from the page saying “Seven does not sanction the views expressed by those depicted in the program.”
The Australian Breastfeeding Project have started a petition to ban the show.
The petition states,
It is with much displeasure that I bring to your attention a scene in the following show due to air, Yummy Mummies.
The scene enacts 2 women “Yummy Mummies” in a cafe, overlooking a cafe patron breastfeeding, words said by your actors to the effect of “Oh my god, she is breastfeeding, breastfeeding in public is ILLEGAL” (note emphasis on illegal).
This statement made by your actors is incorrect and discrimination against breastfeeding mothers.
In Australian Federal Law, breastfeeding is a right, not a privilege. Under the federal Sex Discrimination Act 1984, section 7AA it is illegal in Australia to discriminate against a person either directly or indirectly on the grounds of breastfeeding.
We find this program to be in breach of the Commercial Television Industry Code of Practice 2015 (the Code).
Will you be tuning in to watch or joining the boycott?
Share your comments below.