I think I’m pretty tech-savvy but I still love flicking through the paper catalogues of supermarket specials. But now Coles has done the unthinkable and stopped delivering printed catalogues to customer’s mailboxes.
It’s become a bit of a ritual in our home for family members to circle what they want on the Coles’ specials catalogues. But Coles’ latest bombshell has blown that tradition up for us.
Thank goodness Woolworths has announced that they have no plans to stop delivering their paper catalogues to shoppers’ homes. So I guess we’ll be switching to Woolies from now on.
All New coles&co.
Coles has said that from September it will stop all catalogue deliveries and instead, replace this service with their new digital platform called Coles&Co.
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Coles&Co is described as “a brand new experience that features all our best specials and new products, along with daily recipes, tips and tricks from Australia’s favourite chefs – including Curtis!”
Coles urged customers to sign up to coles&co to “unlock new exclusive content and previews of weekly specials, including many at half price”.
Shop From The Catalogue
It’s not all doom and gloom as the online catalogue is admittedly pretty nifty, especially the feature where you can shop directly from the digital catalogue. But it’s just not the same as getting stuck in with a pen and tearing out the recipes to save for later.
Coles has said that there will be a limited number of paper catalogues available instore…but who knows how long it will be before they stop this too. Thank goodness though the Coles monthly magazine is still being printed as usual.
Coles said that its shift to digital catalogues is a direct result of an increase of more than 50% in their online catalogue readership since March, as well as its commitment to sustainability.
No Plans to Dump Paper Catalogues
Woolworths has spoken to 7NEWS saying that the supermarket has no plans to change their catalogue format for now.
“We know how important value and specials are to our customers right now,” a Woolworths spokesperson said.
“We’ll continue to offer our printed catalogue alongside our digital version for the foreseeable future, so our customers can discover specials in the way that works best for them.
“As more of our customers turn to our website and app to shop, we’re featuring more specials in the digital catalogue than our print version and putting a bigger focus on meal planning and recipe ideas.
“We’ve also made it easier to shop from the digital catalogue with the ability to add items directly to your shopping list at the tap of a button.
“We’ll continue to listen to our customers and tailor our approach in line with their evolving needs.”
While many customers wouldn’t care about this dramatic shift, there are a number of shoppers who will be mourning the loss of their Coles calalogues.
Are you disappointed about Coles’ decision about scrapping their catalogues door-drop? Tell us in the comments below.