Thrive PR, who have offices in Australia and New Zealand, introduce two months paid parental leave and a $150-a-day bonus to cover childcare costs.

In a statement, Thrive PR said they also introduced special parking closer to work for women in their third trimester of pregnancy.

The company’s founder Leilani Abels said Thrive recognised the importance of working parents, reports The Daily Mail.

“We are doing everything possible from a culture and financial perspective to get more women returning to rewarding careers at Thrive and to help them transition back into the workplace,” she said.

In addition, the company throughout its sixteen year history has delivered:
•Flexible appointment scheduling for pre-natal parents to allow for additional doctor visits plus additional time out of the office for parents on IVF programs
•Flexible return to work times for new parents – there is no strict “12 months return” policy…jobs are left open and most mothers return to work within six months
•Flexible working hours to juggle school commitments like assembly and important occasions like sports days
•Willingness to casually accommodate children in the workplace if childcare is unavailable

Thrive PR is not alone in offering benefits for new parents.

Sydney company The Works agency is making it easier for new parents to return to the workforce by offering them an extra $100-a-day bonus to cover childcare costs.

The company will introduce the initiative next month after some of their employees said the cost of childcare was inhibiting them from returning to work full time.

Mumbrella reported the childcare bonus was for the primary care giver, either the mum or dad, for the first six months after returning to work.

A few more big companies could follow this lead that’s for sure!

Share your comments below.

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  • This is such an important issue and companies like this, not only do a great service to themselves by being able to retain experienced, reliable staff, but to the economy as a whole, by helping to facilitate women into the workforce, who would have otherwise probably have had to make a different decision about their employment. I wonder how many of these angle type companies there are out there, I would love to work for one.


  • Great incentive for new mums to maintain their careers with flexible arrangements.


  • I wish I’d had these perks – they’d really have made things easier in those first few months!


  • That’s awesome, I’ve work for some companies that were lets just say, less understanding, I’ve actually just given notice on my part-time job as juggling child care and school holidays just meant I had too many days off


  • Lots of large companies could afford to do this.


  • That’s surely a great incentive to go back to work! Very well thought!!


  • Good on them. I hope more big companies take this on board


  • Congratulations to Thrive on this initative. Probably saves paying Maternity Leave too. It is hitting some companies very hard. It also means they are paying 2 wages instead of one and extra workcover too.


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