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Glittering fashion meets the magic of innovation – the latest Kids Innovation ‘Re-Enchantment Story’ for girls aged 11 – 14 years is now available and to celebrate you can win the collection!

Inspired by astrological charts and mythical creatures, this collection pairs playful designs with more sustainable material and processes. Blending euphoric colour, energising print and stimulating texture, the Re-Enchantment collection places spotlight firmly on planet-friendly innovations for the next generation.

Untitled design - 2023-04-06T104037.224

Celebrating children’s creativity and their never-ending imagination, with key looks spanning ethereal dresses and edgy streetwear in a dreamy palette of sandy pinks and pale blues. The collection is based on H&M’s aim to design durable and functional clothes for kids and their parents seeking the latest trends.

Enter to win the collection total value of $650! Educational and enchanting in equal measure, the prize includes:

  • Delicate blouses and dresses made from recycled textile-to-textile polyester.
  • Crochet co-ord and eye-catching accessories, embellished with pearls and beads made from recycled plastic display shelves and boxes.
  • Astrology-charm necklaces made from recycled brass and recycled polyester.
  • Sunglasses made from recycled plastic resin

About Innovation Stories:

Innovation Stories was launched in early 2021 and comprises a series of themed collections dedicated to promoting more sustainable materials, technologies and production processes.

H&M Innovation Re-Enchantment Story is available to shop at hm.com from April 13

Please note this competition is open from 10th April 2023 to 7th May 2023 and is only available to members of Mouths Of Mums. This competition is a game of skill – answer in 50 words or less. We are unable to accept entries posted via facebook. Facebook LIKE functionality is not a requirement of entry to this competition. The winners of this competition will be published on this page. Winners’ name and address will be provided to the promoter of this competition and prizes will be sent to the address you have in Your Profile. Please ensure your details are up to date so that you receive your prize.

Winners for this competition

  1. M. JonesVIC
  • With 2 young daughters I am always trying to impress my girls. I love the collection because it will get my girls to love me even more.


  • My daughter and I love to joke about retrograde being in retrograde whenever things go wrong or we can’t find a park. Yes we are obsessed with astrological charts and H&M quite frankly! This collection is perfection.


  • These kids clothes are gorgeous! I have two young girls who love chic clothes and are very appreciate when they get new clothes, which is not often. Mummy would also be proud to walk out with them dressed so fashionably.


  • It is really cute and feminine.


  • I love H&M clothing for all occasions!


  • Whats not to love about everything crochet!


  • Friends birthdays on the horizon..Katie would love some new trendy H&M gear to wear instead of her cousins’ “hand-me-downs”


  • I love the refreshing new twist fashion is taking in being more environmentally aware.


  • Love H&M and the new collection!


  • That they’re made from recycled materials!


  • Good taste and real sassy – just what we need in our lives.


  • Looks non-standard, as in extra cool / original and eye catching!


  • Absolutely Fantastic that a big fashion corp is thinking of the impacted that fashion is having on the planet and doing their best to try to elevate it some what
    watched a doco recently on sending surplus fashion off shore to poverty stricken counties and it’s Enviro problems it creates


  • My children will love this, their first shopping spree outside of opportunity shops! They are growing and most of our property was intentionally destroyed by a psychopathy flat mate.


  • I love the colours and textures of this new collection from H&M. It adds a sense of warmth and love.


  • It’s stylish and beautiful


  • So stylish and it’s not revealing like a lot of clothes these days.


  • It’s stylish clothes for our kids which aren’t too ‘sassy’ as my daughter would say!


  • It will allow our 4 year old to further express her own sense of style and provide options and versatility. Showing her new options and an earthier side with different textures will see an exploration into a new side for her, keeping her stylish as only H&M can.


  • I love H&M’s new kids collection for its playful designs inspired by astrological charts and mythical creatures. It’s heartening to see the brand prioritize sustainability with eco-friendly materials and processes. The Re-Enchantment collection is the perfect blend of style and conscience for the next generation of fashion-lovers.


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