Facebook will soon be rolling out missing children alert notifications in Australia.

The Amber alert system is often used by law enforcement authorities to send crucial and timely information about suspected abduction victims to the public in the hope tip-offs will help lead them to the child.

Police send out alerts to media outlets who are instructed to broadcast the information frequently. They are intended for time-critical situations where a child is reasonably expected to have been taken and could be in danger.

The Facebook alert will look similar to a normal post in your news feed, but it will ideally include a photograph of the child, a registration number for any vehicle linked to the case and a contact number for authorities. You won’t be able to comment on the post or react but can “share” it to your page or visit a missing person poster through a “learn more” link. The post will appear as the second item in your news feed, reports 9 news.

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Any user known by Facebook to be within a 160 kilometre radius of where a child is reasonably suspected of having been abducted will be notified. The search zone will change if there a “credible sighting” of the child elsewhere.

Facebook says the system will be used for children considered to be at the highest level of risk, where police know they have useful information to share with the public. It will also be up to police to provide Facebook with the information quickly.

What a great system to put in place.

What other alert systems would you like to see Facebook put in place?

Share your comments below.

  • this could be very useful and helpful in the future


  • I hope these are being done via specific Police sites – not by any other method.


  • Well, there are enough people starting at their screens, I hope this will help


  • This is an excellent idea.


  • I think it’s a great idea. So many people use social media these days, this system could save lives.


  • I think this is good, especially if the information comes from the police.


  • Amber Alert seems to be a good program.


  • I don’t use Facebook but I think this is a good idea.


  • Great move !


  • Saw this on the project earlier …wonderful idea.


  • This is a wonderful idea! Will it automatically appear in our news feed or do we need to like the Australian Federal Police Facebook page first?

    • no need to like the facebook page, these alerts willmbe automatically be sent out to people who are within a 160km radius of the alleged abduction point

      • Really love it. I’m sure it will help a lot. Thanks for your answer!!

      • Awesome and full of knowledge community.


  • This is a great idea. Surprised they didn’t do it sooner.


  • This is great, social media has done some incredible things in helping locate missing people


  • Great idea most people are on Facebook several times a day
    This will hopefully help


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