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After much public outcry about the need for a hipster Lego Dad figure, Lego has delivered.

As part of a new line of figurines in the ever-popular toy range, Lego has produced a stay-at-home, hipster Dad to be available in its range.

Lego hipster Dad with pram, baby and Mum. Image source: Getty Images
Lego hipster Dad with pram, baby and Mum.
Image source: Getty Images

The Danish toy giant unveiled a series of new plastic characters which seemingly seems to depict a wider range of individuals.  The hipster Lego dad figure for instance, has a father dressed in plaid, sporting a ‘trendy’ a beard, pushing a pram beside his wife who is dressed in business attire.

Lego says the new figurines are an attempt to represent ‘the world we live in today’.  The modern-family range is being released as part of its new ‘Lego City’ line, which also includes a child in a wheelchair accompanied by an assistance dog.

Lego child in a wheelchair also comes with an assistance dog. Image source: Getty Images.
Lego child in a wheelchair also comes with an assistance dog. Image source: Getty Images.

In a recent interview with the Fortune website, Lego Systems president Soren Torp Laursen said:

“We need to stay in tune with the world around us.  We aren’t responding to demand from anyone. We are trying to portray the world around us and listen to our consumer base.”

The public outcry about the need for different figurines, including those portraying different disabilities, has seen over  20,000 people sign a petition to see the new figurines added to the Lego range.

Child in a wheelchair is part of the new range. Image source: Getty Images.
Child in a wheelchair is part of the new range.
Image source: Getty Images.

 

Image source: Getty Images

  • So cute and love that Lego is being more representative of today’s population.

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  • that is kind of cool! it doesn’t worry me what figures they have but they sure are trying to make some role model figures (literally)

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  • I think it’s a wonderful idea. They look great

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  • Great idea! Kids toys need to evolve with the times too

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  • A great initiative. Very happy to see Lego is opening up its world to be more inclusive.

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  • The child in the wheelchair with the service dog sends a good message to children….and adults. It makes them aware of peoples’ life situations.

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  • Hipster dad….. very funny. I wonder what they will do next?

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  • Lego is wonderful and the new additions are good.


    • Inclusiveness is important in toys too.

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  • This is a good thing – not that Lego can reflect the world perfectly!

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  • Very cool, but hipster Dad’s shirt should be checked.


    • Sorry, on looking again I see his shirt is patterned.

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  • I think they had a fantastic idea!!

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  • Lke nh

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  • Well seen everything now! Good to see that Lego is trying to be socially aware.

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  • I love it! LEGO are on the mark, portraying the world around us rather than producing what people want. These would make a great souvenir to remember how things are right now. I’d love to collect these actually!

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  • I love the huge range of characters Lego makes.

    Reply

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