Hipster Lego Dad Is Here! - Mouths of Mums

After much public outcry about the need for a hipster Lego Dad figure, Lego has delivered.

As part of a new line of figurines in the ever-popular toy range, Lego has produced a stay-at-home, hipster Dad to be available in its range.

Lego hipster Dad with pram, baby and Mum. Image source: Getty Images — Lego hipster Dad with pram, baby and Mum.
Image source: Getty Images

The Danish toy giant unveiled a series of new plastic characters which seemingly seems to depict a wider range of individuals. The hipster Lego dad figure for instance, has a father dressed in plaid, sporting a ‘trendy’ a beard, pushing a pram beside his wife who is dressed in business attire.

Lego says the new figurines are an attempt to represent ‘the world we live in today’. The modern-family range is being released as part of its new ‘Lego City’ line, which also includes a child in a wheelchair accompanied by an assistance dog.

Lego child in a wheelchair also comes with an assistance dog. Image source: Getty Images.

In a recent interview with the Fortune website, Lego Systems president Soren Torp Laursen said:

“We need to stay in tune with the world around us. We aren’t responding to demand from anyone. We are trying to portray the world around us and listen to our consumer base.”

The public outcry about the need for different figurines, including those portraying different disabilities, has seen over 20,000 people sign a petition to see the new figurines added to the Lego range.

Image source: Getty Images

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19 Comments

- - Nas01 said
  - 01 Apr 2016
    1:21 pm
So cute and love that Lego is being more representative of today’s population.

- - mom94125 said
  - 02 Mar 2016
    11:35 am
that is kind of cool! it doesn’t worry me what figures they have but they sure are trying to make some role model figures (literally)

- - mum4107 said
  - 29 Feb 2016
    4:24 am
I think it’s a wonderful idea. They look great

- - Mummytoabeautifulprincess said
  - 28 Feb 2016
    10:37 pm
Great idea! Kids toys need to evolve with the times too

- - rachelvk said
  - 28 Feb 2016
    10:31 pm
A great initiative. Very happy to see Lego is opening up its world to be more inclusive.

- - june11 said
  - 28 Feb 2016
    5:59 pm
The child in the wheelchair with the service dog sends a good message to children….and adults. It makes them aware of peoples’ life situations.

- - mom57619 said
  - 28 Feb 2016
    12:48 am
Hipster dad….. very funny. I wonder what they will do next?

- - mom93821 said
  - 27 Feb 2016
    5:33 pm
Lego is wonderful and the new additions are good.
- mom93821 replied
  
  28 Feb 2016 , 6:29 am
  Inclusiveness is important in toys too.
- - BellaB said
  - 27 Feb 2016
    4:32 pm
This is a good thing – not that Lego can reflect the world perfectly!

- - mom160421 said
  - 27 Feb 2016
    1:16 pm
Very cool, but hipster Dad’s shirt should be checked.
- mom160421 replied
  
  27 Feb 2016 , 1:18 pm
  Sorry, on looking again I see his shirt is patterned.
- - mom90758 said
  - 27 Feb 2016
    12:47 pm
I think they had a fantastic idea!!

- - mom74640 said
  - 27 Feb 2016
    11:46 am
Lke nh

- - welshmummy said
  - 27 Feb 2016
    11:42 am
Well seen everything now! Good to see that Lego is trying to be socially aware.

- - serotonin said
  - 27 Feb 2016
    11:38 am
I love it! LEGO are on the mark, portraying the world around us rather than producing what people want. These would make a great souvenir to remember how things are right now. I’d love to collect these actually!

- - mom165081 said
  - 27 Feb 2016
    10:37 am
I love the huge range of characters Lego makes.