Father-of-five launched his own YouTube channel in a bid to communicate with his technology-obsessed children.
Justin Smith, 43, from Hull, is the proud father of two daughters, aged 10 and 11, and three sons, aged 13, 14 and 22, but grew fed-up with how much time they spent watching videos on their mobile phones, shares Daily Mail.
To try and grab their attention he set up his own channel, Joe Daddy, saying: ‘I want my kids to be watching me, not watching some mindless c**p.’
Speaking into the camera, he said: ‘Hi, my name is Joe Daddy, welcome to my YouTube.
‘The reason I have set this up is because I am absolutely sick to death of seeing my kids constantly with their heads down on their phones so, if this is the only way I’m going to be able to communicate with them, that’s the way it’s going to be.
‘I’ve got five gorgeous kids. I was just a bit upset this morning. I got up, I came down and I want to talk to my two beautiful daughters and they are have their headphones on watching YouTube.
‘I just thought to myself well “if you can’t beat them, join them” so I had a really good suggestion from an old school friend of mine and she just said “why don’t you just start a YouTube channel”, so I am.
‘So this goes out to all the parents out there who are absolutely sick to death of seeing your kids with their head buried in their phone watching YouTube. So let this be the start of it.’
Mr Smith said he was going to make all of his children subscribe to the channel so they will receive updates on his latest posts.
The proud dad did make it clear the YouTube channel was ‘a bit of a laugh’ and that he is not afraid to tell his children to spend less time online.
‘If I want them to come off, I’ll tell them to come off,’ he said. ‘They are not on it all day. They work hard at school. I just did it for a laugh really.’
Mr Smith added the channel will be a fun way for his children to see what he is doing.
His recent video shares how overwhelmed he is after his story made the news. Watch here.
Awesome dad! Good on you.
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