Hoyts Australia have angered the public for advertising a MA15+ movie during their “prams at the pix” screening time.

People have taken to social media to share their outrage, questioning why Hoyts would run a “prams at the pix ” screening of “50 shades freed.”

The movie is rated MA15+, but they are allowing children under 5 to accompany their mums for free.

“Children under 5 get free admission to see 50 Shades Freed, a BDSM themed film with “strong sex scenes.”

Hoyts creates, promotes and profits from this event but somehow believes they have no ethical obligation towards children.”

hoyts fb

The FB page, Stop the sexualisation of Children wrote, “Hoyts Australia is running a “prams and pix ” screening of 50 shades freed.

“It is rated MA15+ but they are allowing children under 5 to accompany their mums. Their reasoning?? They are an exhibitor not a distributor and they are not into discriminating who can see it.

“Clearly apart from the fact that under 15 breaches the law. This is not acceptable. No matter how young, little minds absorb and little eyes see and little ears hear….”

Do you think this is inappropriate, or is it really up to each individuals choice?

Share your comments below.

Image via Hoyts

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  • Surely Mums check the rating of movies before deciding whether or not to take their child with them. I imagine that a lot of Mums who take advantage of this offer usually have babies young enough to not be impacted by the choice of movie.


  • Probably not the wisest move. Oh dear.


  • Totally inappropriate – someone not thinking ahead with this one.


  • I have the same issue when watching something on TV that is during a time that children can watch the TV and the add for this movie comes on. I try to ‘flick’ the channel to another channel. Of course, there are times they see these add’s when I am not there and cannot ‘flick’ the channel.


  • I agree not appropriate, but where is the parental responsibility here by stepping up and not taking their children to see it too? Honestly, we need to stop blaming everyone else for things which are OUR OWN responsibilities. Raising it as an issue with Hoyts however is very appropriate.


  • I think the same. Not appropriate at all. And I really question Hoyts Australia’s choice!


  • Its 100% not appropriate for a child age 5. But I always assumed the only people who went to these sessions were mums with babies too young to have a clue what’s going on?


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