We’re huge fans of Kmart’s ever-expanding inclusive dolls range, and the retail giant has just launched two new additions.

Kmart’s new Guide Dog Handler Dolls include Luke and Guide Dog and Lacey and Guide Dog, which cost just $5 each. The new dolls are part of a growing movement by Kmart to promote inclusion, and were created with advice from Guide Dogs Australia.

Kmart Inclusive Guide Dog Dolls

“Our relationship with Guide Dogs Australia is a flourishing one, and we know that one in five people have a disability in Australia,” said Kmart Head of Diversity and Inclusion Marcelle Harrison. “We wanted to work with Guide Dogs Australia to really reflect the community in which we operate and part of that is creating dolls that reflect the people that shop in our stores and are part of everyday Australia.

“Seeing yourself in a doll on our shelves, we really believe that we can have a broader social impact in the community because it reduces stigma and it normalises disability. It really says that being unique is absolutely ok.”

Kmart Inclusive Fashion Dolls

Kmart Down Syndrome Dolls

The new dolls join a growing range of diverse Kmart dolls like the Riley Wheelchair Doll, Vision Impaired Harlen Doll, Baby Charlie and Amelia with Down Syndrome and assorted fashion dolls.

Do your kids have any of Kmart’s inclusive dolls?

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  • This is brilliant! Everyone should be able to feel included and valued :)


  • this is quite amazing that Kmart is bringing this onboard


  • That is awesome and so cute, I love the guide dogs


  • My kids never own this kind of toys.


  • I don’t have any little people in the age range of these any more, but I think these are brilliant and can see a time when I would buy these as gifts or for suitable occasions.


  • What a great idea. I haven’t seen anyone with these toys but I support Kmart for this.


  • Great idea! I love they’re making things like this more normal.


  • What will they think of next. Good idea though.


  • I love that they now include toys with disabilities. My son has a prosthetic leg and I had no idea that there were toys out there like him.


  • Love it, however didn’t see them in store today.


  • Good on you K Mart. A fabulous way to show that were are all different.


  • I love this, and love the other toys Kmart already has bought out that have disabilities or aids. It normalises disabilities and differences and as a mum with a disability I really love this.


  • I love kmart, great to see progressive toys


  • I think it is wonderful that children can include dolls with disabilities in their play because this will make them include people with disabilities in the real world.


  • Yes, I love them ! I gave one of the Down Syndrome dolls to my daughter (who has Down Syndrome herself) for her birthday.


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