Mum of three, Shelley Roberts, created a nanny agency offering nonna’s for hire to families in need of extra support.

After just two months the business concept already has 15 nonna’s on its books, and a long list of families in Melbourne’s west wanting home-based care.

The idea for the business came from the daily struggles Ms Roberts and her husband Simon had caring for their children Harry, 6, Ruby, 3 and Isabel, 1, while working full-time, reports Herald Sun.

“After we had Isabel I remember saying, ‘I wish we had a nonna!’ and that started it all,” Ms Roberts said.

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“Who wouldn’t a nonna to pick up the kids, help with homework and put dinner in the oven? When you come home you can have some quality time with the kids without going crazy,” she said.

Ms Roberts said the business was not looking for carers from any particular ethnic background.

“We just liked the idea of nonna’s as it sounds warm and inviting,” she said.

“We are being contacted by women who have finished raising their own families but won’t want to dip into their superannuation,” she said.

“Many of them miss being around children and love working again after a break. They’re happy to do split shifts and have time to do the things you never get around to doing”.

The nonna’s charge $35 an hour and have insurance, working with children checks and training in first aid.

Nawww what a great idea! Traditional Nonna’s always sound so amazing with all the cooking and family support they provide.

Is this a service you could see a use for?

Share your comments below.

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  • A lovely idea.


  • that is a great way for that age group to get back into the workforce


  • Being employed by a business means Workcover/insurance and compulsory Superannuation payments has to come out of cost of the service.


  • As a parent whose son’s paternal grandparents lived overseas and maternal lived interstate I have thought how wonderful it would be to have an older grandparent type figure around. My son has missed out on being around his grandparents a lot and I have always worked full time, bar a small stint of 6 months last year, so I think this is absolutely wonderful.


  • Sounds very similar to one a few years back – looking for grandmas as their children didn’t have one.
    Saw this on TV the other night, but couldn’t imagine using it at $35 an hour. Why are you working if you are paying out that much money – you must have a really high paid job. Most workers I know are lucky to get $25 an hour themselves.


  • I think this is great – it would be rewarding especially for families whose children don’t have grandparents – and for those Nonna’s whose children live far away – I think it is a wonderful idea that is rewarding to all involved. – I would use them :) I think they have lots to teach us and our children


  • I can understand this nonna service can be of great help and release of burden for parents who work full time.
    We don’t have family living in Australia and having no network to fall back to is hard at some times. That being said we’re rather self-sufficient (probably life taught us so) and are happy in being so.


  • I wouldn’t use it – Id want them to have qualifications.


  • I would not use this service – but I do see the potential for other people to use this service. I like new business ideas and wish them success.


  • It looks like a good idea to me! :-)


  • I wouldn’t use it but each to their own.


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