A fuming mum has called on Kmart to start making their clothing labels for kids ‘genderless’.

New Zealand mum, India Springle, shared her controversial views on a facebook post and even started a petition, both of which have been since removed.

She was motivated to moan when shopping with her daughter, who was keen to buy a dinosaur T-shirt. But when she picked a tee up from the shelves, she was appalled to see that the clothing label had the word ‘Boys’ on it.

“Hey Kmart… get with the program already would you?!” she ranted, according to news.com.au.

“Even my nearly three-year-old thinks your gender labels are bull … why the hell are all the cool T-shirt’s labelled ‘boys’, what makes this T-shirt a boys T-shirt anyway?!?

“Girls can only wear a dinosaur T-shirt if it’s pink and full of sequins?! Honestly, it is beyond ridiculous, get in the modern world you archaic bunch of fossils.”

kmart kids clothes label
Pic: Facebook / India Springle


Cue chaos…..

Public opinion was divided as some commenters agreed with the complaint, while others said the whole thing was “madness”.

“YES!!! So sick of the gender labels!! Why are there no cat shirts for boys!!!” a mum agreed.

“Gendered clothing for kids is stupid. Almost as stupid as gender reveal parties,” another commented.


But others blasted the post.

“Why can’t you take the label off?” one person suggested.

“Just buy the shirt, cut the tag off they’re annoying anyway and keep on with your day,” another said.

“Why does it matter so much about the words written in the label? Your daughter looks delightfully happy in her dinosaur top so why make an issue out of nothing,” noted another.

kmart dinosaur shirt
Facebook / India Springle


Kmart Responds

Unsurprisingly, Kmart is actually taking Ms Springle’s comments into consideration

“At Kmart our store design is set up to assist customers with a convenient shopping experience based on their shopping behaviour. At Kmart we are constantly listening to our customers and incorporating their feedback to both future product ranges and store design,” a spokesperson said.

This follows the ridiculous incident when Kmart pulled a kids’ wedding dress costume after a customer launched yet another petition.

Are you offended by clothing labels. Do you think Kmart should make all clothing genderless? Tell us in the comments below.

  • Just too much for stores to take on sometimes. I suspect you need to classify some items for buying and selling purposes.. Easy to cut off a tag. Back in the day it was hip to buy boys clothes if you were a girl and from the adult section if they fit, without any fuss.


  • Honestly people must have to much free time on there hands to be complaining about names on tags.
    Cut it off and move on with you life geez.
    It really isn’t that hard.
    This gender neutral stuff is just getting beyond a joke


  • Seriously, it’s just a label, it really isn’t that deep. It’s not like the word ‘Boys’ stops a girl from being able to wear the clothing. Sorry, but get over it!


  • Does it really matter? Aren’t there more important things to worry about?!


  • This is all going too far all this nonsense. Either buy it. Or don’t. There are more important things in the world to worry about.


  • A labels just a label. If you or your child likes clothes labelled for boys go right ahead. It’s there for convenience. Soon your gonna say that sizing labels shouldn’t be on there either because you feel it’s body shaming. How are we supposed to find a shirt if all clothes are mixed together without labels?? Just because they don’t want to offend people like you?!


  • I don’t mind the labels. My kids always cut them out as they make uncomfortable to them.


  • Oh move on, it’s not a big deal


  • I think the labelling is fine and helps me when I’m getting the kids ready to make sure the right outfit ends up on the right kid


  • Oh for goodness sake, cut the darn tag off then.


  • Why is the childrens section split into girls and boys in the first place?it is part of a childs development to consider which gender they are and why. Having stores telling you who
    are and what you must wear/play with/be interested in. Why do we give stores this power?
    Cutting the tags off works, but I am sick of doing it.


  • Really? Just buy the dinosaur t-shirt!!! And stop the outrage. I’m outraged at your outrage.


  • Honestly, this gender neutral stuff is going a bit too far.


  • Ive had enough of this whinging about gender neutral items. We are born either male or female (or hermaphrodite in rare circumstances)
    Her 3 year old is only saying gender labels are bull because that the hog wash she put in her brain.
    Let them wear what they want, play with what they want, without making an Issue out of it


  • Are we still calling the colours pink or blue or gender neutral rainbow? Who cares what a tag says cut it off if it bothers you! The real crime is sizes 3-4 5-6 7-8 that’s wrong you can only be one size not 50/50 lmao


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