A UK mum has hit out at the world of “pram snobbery” and the pressure to buy expensive parenting products.

In a Facebook post, Gylisa Jayne vented her frustration at the expensive price tags attached to many prams on sale in high street stores. Jayne says her excitement for having a baby was shattered when she went shopping for prams while she was pregnant.

“When you see the price that they are charging for a baby carrier, your excitement for the future literally drops out of your arsehole,” writes Jaynes.

She says her hunt for a pram for her child introduced her to the world of “Pram Snobbery.”

Gylisa wrote on Facebook, “When I was pregnant, I gave less than half a shit about what type of pram we got. One with wheels and that went along was all I cared about.”

She continues, “Turns out Pram Envy is a ‘thing’, cos every where we went, Ryan would gawp at people’s choice of pram.

I hadn’t noticed prams before, or even really cared. But now I was introduced to the world of Pram Snobbery.

I mean, no one wants to be pushing around a ‘Ladybird’ pram when you could have a fu#king Quinny 3?!

What you chose to lay your child in, regardless of potential Poo-namis or not – was important. Obviously.

So we went to Mothercare a few weeks before D Day – and had a look around the prams in there.”

She said she discovered two things that day.
First, that there’s a reason the floor in Mothercare is ‘wipe clean’ and it has nothing to do with children/babies. No no no….

It’s because when you see the price that they are charging for a baby carrier, your excitement for the future literally drops out of your ars#ehole.

Secondly, I learnt that everyone else is either way richer than me, or it’s just normal for a pram to cost more than we’ve ever spent on a fu#king CAR.

I read the specifications on those things, and apparently for a pram that costs the best part of a thousand pounds – it won’t change a nappy, drive itself, or be worth anything as an heirloom.

Anyway, fast forward a year or so – and we got a second hand pram.

She grew out of that, so we decided to take the plunge and buy an actual Shop Bought Pram. ( They had a special buys offer in Aldi ????)
After parting with a solid £40 ($66 au), I was excited to join the ‘New Pram’ club.

Yes, everyone else’s was worth at least 10x what mine was… But mine actually came out of a BOX this time, and not off a car boot stall for a tenner… Needless to say, the excitement didn’t last long.

And do you know why ?

Because no one tells you, when you are parting with your ( or someone else’s) hard earned cash. That you can have the Top of the Range, Ferrari-equivalent, Needed a loan for, flashiest pram in the whole world…

But when they can walk, will they sit in it ? Will they fu#k.”

Her post has gone viral with over 12,800 shares.

Do you think there is added pressure to buy expensive baby products?

Share your comments below.

Image via Facebook

  • my child would be my priority and i don’t care what you think of my pram. if it functions and is safe, that is all that matters and besides, there are better things to spend my money on :)


  • Strollers have to be safe. That is the Number one priority. There is a few things to consider. Does it wheel around properly?. Is it too heavy or awkward and safe to fold / unfold to put in the car boot or take on a bus? Can you lower the back for comfort for a small one to sleep in? Also…can they be used for newborn or only from a certain age / weight? A lot are…. not sold…… as suitable for a newborn.


  • Terrible world we now live in – a pre-used second pram was good enough for my kids and not a bit of snobbery in sight.


  • Yes you are judged based on what you have also everything you do with and for the child ends up a competition


  • Walking around the baby stores you’re bombarded with all the expensive products, but at the end of the day as long as it does the job its supposed to do and your child is safe who cares if it costs you $20 or $2000!


  • I don’t understand it. Whenever we shop for anything, we look at what WE want, what WE like, what WE need and what WE can afford. Everyone else’s opinion dies not even come into it, ever, fir anything

    • I totally agree !! There’s no added pressure to buy expensive baby products or any products at all, Has all to do with your own attitude towards other people’s opinion.


  • There is and always has been pressure to purchase products when pregnant and not pregnant. The important thing is to do your own thing and to buy products that suit your budget and your family and not worry about what anyone else thinks of your pram or any other products.


  • As someone who is currently pregnant I have noticed that there is a lot of pressure to only buy the latest and greatest baby items.
    When I tell people we are using what was in our storage shed from my partners 9 yr old they are either disappointed or worried that its no longer safe. A lot of people seem to enjoy letting you know how many THOUSANDS they spent on bub before its even born

    • There will always be people that will boast about the money they have spent, but surely it does not impress anyone. We have used pre-loved items and they have been through generations. We checked and had everything checked for safety.


  • I have an expensive pram, it is a double for my last two kids, purchased on sale. I also have a cheap single pram because I can’t justify the expense for something like that. The wheels turn, the buckles work and the handle does the job plus it fits nicely in the boot of my car! I have friends with trendy brand name prams and they change them every few months, it is crazy. I have better things to waste my money on


  • We would all like to have the best for our family but if you cannot afford it- you make do!


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