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We said it just a few weeks ago…and clearly Aldi is listening to us! The discount retailer has announced that they will no longer be coughing in the dust way behind supermarket giants’ virtual shops. Aldi is finally going online!

We suspected that Aldi’s move online would happen sooner or later. But the expense of setting up the service from scratch would have been daunting and would certainly hit their bottom line initially. We know that Aldi is all about cost-savings so we’re not surprised the company has been dragging its heels on this one.

But it now seems that shopping at Aldi from the comfort of your home is closer than we initially thought. The supermarket has hinted that they will set up online shopping starting with Special Buys and alcohol.

Oh. My. Goodness! Just imagine not getting up at the crack of dawn to join the snaking queue to get your mitts on a thermal ski glove or not getting elbowed out the way in a mission to nab the last cheap-as-chips TV. It will be just glorious simply hopping onto the Aldi website and popping a couple of Caviar creams into my virtual shopping basket, to be delivered directly to my doorstep.

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Special Buys First

Aldi CEO, Tom Daunt, said the store would first dip their toes into online shopping with the popular Special Buys and alcohol, before following this up with a full grocery offer.

It has been suggested that the store may launch its online service selling its frenzy-inducing Winter ski gear.

“We had a little bit of a riot last year when we withdrew it, but I think we did so on very understandable circumstances,” he told news.com.au.

No More Ski Craziness

Mr. Daunt said that the supermarket’s annual ski sale will be back this year and will arrive in stores in the second half of May. So we could expect the online version to go live in a similar time frame.

Professor Gary Mortimer, retail expert from the Queensland University of Technology, told News Corp that Aldi’s decision to start with online Special Buys and wine is a smart move.

Tassie Will Finally Get An Aldi (Online)

“Those types of products, particularly general merchandise and apparel special buys, tend to be the type of product that you may move online to capture a new geographic market,” Prof. Mortimer said.

“So Aldi currently isn’t in the NT or Alice Springs or Tasmania, but if they were to go online with just their special buys they would immediately capture that new geographic custom.”

The Down-Side

However, he did warn that not only would providing an online service would be costly to set-up but it also may cause Aldi to lose its key point of differentiation. There aren’t any other retailers that attract massive crowds twice a week to fight over limited stock. If Special Buys are available in larger quantities online, then this may also, in turn, reduce the demand for these items..or it may be the opposite and Aldi will make heaps of money as customers don’t have to face a catfight to get their product.

Going online also means that Aldi will be in direct competition with all the other big online sellers – Amazon, Catch and Dan Murphy.

Lose Its Difference

“Aldi’s growth has been supported with the clear point of differentiation. It’s a very different experience shopping at Aldi and that’s what draws customers to the store – the lines at the front of the store on Saturday morning to capture those Special Buys is a part of the experience of shopping at Aldi,” said Prof. Mortimer.

“If you move online you lose that point of difference and I think that’s possibly why they have been hesitant to move online even until today.”

Do you think it’s a good move for Aldi to launch online? Would you buy Special Buys and alcohol from Aldi Online? Tell us in the comments below.

  • Think it will radically change ALDI and all those who loved going there to get the specials will feel left out as most of these are usually the elders among the community who don’t have access to smart mobile phones or computers. Watch ALDI prices go up, people.

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  • This is great news!! :) I am looking forward to the day…

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  • Yay! No more battling it out with others for the same item. Seeing people buy every item available for resale is also frustrating

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  • Finally don’t have to walk the isles with the toddler saying I want that one I want that one. Makes me open up bananas like they’re free at woollies lol. So embarrassing when u have to pay for a peel

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  • Absolutely. That is the best news. Great for the customers that can’t actually get into an Aldi store early enough to get the special buys. Also great for customers that prefer to shop online from the comfort of their home but are restricted to the bigger supermarkets due to Aldi not doing online grocery deliveries. This is certainly a win win for Aldi if it goes ahead!

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  • If I can shop in the comfort of my home then I am happy with that!

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  • Woohoo! Its a big yes from me!

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  • Yes I would totally go online for special buys and regular groceries. I like Aldi for their cheaper products that are still good quality and I’m not a fan of lining up at the registers.

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  • I absolutely love this because then no one misses out and no more of this people lining up and pushing and showing each other, just silly!
    I miss aldi so much since moving, so loving its online now

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  • Lately I don’t see any item which I really need from aldi but sounds like a good idea

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  • I was wondering how they were going to do the Special Buys. I don’t think many people buy them because of limited availability… but I might be wrong? Exclusivity for a ski outfit or a rocking chair shouldn’t win over quality (which I know the rocking chair is definitely- it’s so lovely!).

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  • I love the idea of going online to shop the specials. That’s fantastic!

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  • I think it will be helpful for those that can shop online, and reduce some of the worst in store behaviour hopefully. Possibly harder for elderly to secure special buys.

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  • I’ve never shopped at Aldi as the closest store is nearly 500kms from me. I don’t feel like I’m missing out on anything as I don’t see their adverts either.

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  • This would be amazing for people who live no where near an Aldi. I have always loved the Aldi ski gear that I’ve bought second hand, it since the newest Aldi is over 450km away I have actually never bought anything from Aldi.
    I live in an area where we would get plenty of use from the ski gear, so I would love an opportunity to actually buy it

    Reply

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