A new study has revealed that after a tumultuous two years, Australians have realised the supreme importance of caring for others.
The Panadol-commissioned research found that Aussies have reprioritised the importance of caring for others, with almost 80% realising the significance of caring for those around them.
The 2022 Panadol Care Study has also provided insight into the way Australians are reflecting on what they do for others. Despite 8 in 10 Australians offering care to those in need during the pandemic, more than half admitted they should give more than they currently do.
“Australians see care as the basis for what makes up our communities. This is felt by all generations and is a critical part of how we feel supported and safe, ” explained James Meins, Senior Area Marketing Manager ANZ, GSK Consumer Healthcare (Haleon Designate).
“Connection with our communities has been under threat these past two years with the pandemic but our spirit as a nation has shone through, with more than 4 in 5 Aussies (86%) recognising care is at its strongest when communities are in need. That’s why we want to continue to recognise Australians who have gone above and beyond to help care for others and continue the important conversations with our winners to foster greater care in Australian communities.”
Three quarters of the 3000 Australians surveyed said they feel more disconnected to their communities than pre-pandemic.
Panadol has responded to Australia’s urge to care for those in their communities by bringing back the Panadol Care Collective. It’s a way to reward deserving Aussies who make it a priority to care for others.
Panadol Care Collective 2022
The Panadol team is calling for all Australians to nominate themselves or a deserving individual in their community who has an exceptional story of care. They’ll be recognised by sharing in $135,000 worth of individual and community care packages.
This year, Australians over the age of 18 are eligible to nominate a person or child of any age, with entries open from 15 June 2022 to 29 July 2022. For further information on how to nominate a caring individual and for more information on the 2022 Panadol Care Study, please go to Panadol Care Collective.
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