New Beginnings Cleaning & Sterilising Product Review

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Average Ratings (from 63 ratings)
Overall star Rating
I would recommend New Beginnings Sterilisers to other mums
The steriliser allowed me to quickly sterilise all my baby accessories
The steriliser was quiet and efficient
I feel confident all my baby accessories are clean and sterilised after use
The steriliser was easy and portable
New Beginnings Cleaning & Sterilising :
4.66 out of 5 based on 63 reviews.

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New Beginnings provide affordable and high quality products for all mums, that help to make breastfeeding easy and worry free.

Now more than ever, keeping your babies accessories germ free is of utmost importance. This is why New Beginnings have crafted a unique and effective range of products to clean and sterilise your babies accessories and help to ensure their safety.

For the New Beginnings Cleaning & Sterilising review, we’re sending mums the New Beginnings 2-in-1 UV Steriliser, Portable Mini UV Steriliser and 4-in-1 Mini Steriliser to rate and review.

More about the New Beginnings Cleaning and Sterilising products

New Beginnings 2-in-1 UV Steriliser

The New Beginnings 2-in-1 UV Steriliser is the perfect compact unit you need to dry, sterilise and store your bottles, teats, sippy cups and accessories. The handy unit fits up to 4 bottles at a time, drying in 41 minutes and sterilising in 11 minutes! Compact, streamlined and silent, the UV steriliser and dryer doesn’t require much bench space and looks great anywhere.

Product features include:

  • Kills up to 99.9% of common germs and bacteria
  • Strong & reliable Philips UV Globe
  • Safe and durable with no UV light leakage
  • Easy, intuitive digital smart touch buttons
  • BPA Free
  • Hepa filter to capture smaller particles such as dust and mould
  • Super silent when drying or sterilising

New Beginnings Portable Mini UV Steriliser 

The New Beginnings Portable Mini UV Steriliser provides everything a busy mum on the go needs. Safely killing up to 99.9% of germs & bacteria from dummies and teats in under 7 minutes, you can ensure your baby’s accessories will have no more nasties. Ultra lightweight and compact, the Portable Mini Steriliser takes up no room in your bag, can be used over 8000 hours and is trusted by healthcare professionals.

Product features include:

  • Kills up to 99.9% of germs and bacteria
  • Ultra compact for on the go
  • Trusted by healthcare professionals
  • BPA Free
  • Non Toxic & No Odours
  • 8000 Hour UV life
  • Turns on with one easy swipe
  • Sterilises in just minutes

New Beginnings 4-in-1 Mini Steriliser

The New Beginnings 4-in-1 Mini Steriliser will become your new baby bag bestie, making outings with bub that much easier and cleaner. Eliminating 99.9% of common germs and bacteria from bottles, teats, dummies and sippy cups with just the press of a button, you can be sure all your baby’s accessories are clean. Small enough to fit in the palm of your hand, the 4 in 1 steriliser will soon become your go-to baby bag essential when shopping, travelling or taking baby on a day out.

Product features include:

  • Sterilises in 3 minutes
  • Kills up to 99.9% of germs and bacteria
  • Technology used b y healthcare professionals
  • BPA Free
  • UVA Resistant
  • Ultra compact for on the go
  • Lightweight and sturdy
  • Easy removable base
  • 8000 Hour UV life
  • Non Toxic & No Odours

Where can I buy New Beginnings products?

New Beginnings products are available at New Beginnings as well as Baby Bunting, Baby Kingdom and Chemist Warehouse.

More about the New Beginnings Cleaning & Sterilising review

As part of this review mums also tried products from the New Beginnings Breast Care and Pumps & Feeding range read the reviews for these products here.

We love when mums submit video reviews! See what our MoMs thought of the 2-in-1 UV Steriliser.

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Published 4th June 2021


  • Amazing and a must buy

    As a mum of 4, I have gone through so many sterilisers! And never once have I tried a product as thorough as this! I loved that the bottles were dry meaning I didn’t have to worry about that gross slime texture that builds up on other sterilisers! I highly recommend!
    I would recommend New Beginnings Sterilisers to other mums
    The steriliser allowed me to quickly sterilise all my baby accessories
    The steriliser was quiet and efficient
    I feel confident all my baby accessories are clean and sterilised after use
    The steriliser was easy and portable


  • Wish I’d had this before

    I received the portable mini UV steriliser. This is a game changer if your child loves their dummy. It’s such a great size, I can easily pop it in the baby bag or even my hand bag and be assured my bub is using a clean and sterilised dummy wherever we go. Really happy with this product and definitely recommend.
    I would recommend New Beginnings Sterilisers to other mums
    The steriliser allowed me to quickly sterilise all my baby accessories
    The steriliser was quiet and efficient
    I feel confident all my baby accessories are clean and sterilised after use
    The steriliser was easy and portable


  • New beginnings mini portable UV steriliser

    The New Beginnings Portable Mini UV Steriliser provides everything a busy mum on the go needs. It’s super effortless, Safely killing up to 99.9% of germs & bacteria from dummies and teats in under 7 minutes, you can ensure your baby’s accessories will have no more nasties. Ultra lightweight and compact, the Portable Mini Steriliser takes up no room in your bag. Which is another bonus as we all know we have enough packed into our nappy bags as it is. Would definitely recommend this to mothers to be and mothers.
    I would recommend New Beginnings Sterilisers to other mums
    The steriliser allowed me to quickly sterilise all my baby accessories
    The steriliser was quiet and efficient
    I feel confident all my baby accessories are clean and sterilised after use
    The steriliser was easy and portable


  • A handy addition to my baby bag!

    I was lucky enough to be chosen to trial and review the New Beginnings tPortable Mini UV Steriliser. It's such a handy portable device, I honestly don't know how I lived without it until now! Amazing for when you're out and about! Gives you the peace of mind you need that anything you drop onto the ground etc can be quickly and easily sterilised and is safe again to use. What a great invention!
    I would recommend New Beginnings Sterilisers to other mums
    The steriliser allowed me to quickly sterilise all my baby accessories
    The steriliser was quiet and efficient
    I feel confident all my baby accessories are clean and sterilised after use
    The steriliser was easy and portable


  • Portable, Quick and Easy

    I'm fortunate enough to get the opportunity to review New Beginnings 4-in-1 Mini Steriliser from MoM. It's compact and small, easy to operate, no need to pop in the microwave or to add water, and everything is done in 3 minutes. With 8000 hour UV life, I can safely say that this steriliser will still working long after my baby doesn't need it anymore.

    The small size makes it easy to carry it in the nappy bag when going out. It's also easy to use, just open, pop the dummy inside, press the button, and wait. No hassle and fuss. The first time I was testing it, it was tough to open, need a little bit extra strength. But afterwards, it's easy to twist it. It needs two AAA battery, which is convenient. No need to bring extra cable to charge it. It's one of my must bring item when taking the kids out. I would definitely recommend this to all parents.
    I would recommend New Beginnings Sterilisers to other mums
    The steriliser allowed me to quickly sterilise all my baby accessories
    The steriliser was quiet and efficient
    I feel confident all my baby accessories are clean and sterilised after use
    The steriliser was easy and portable


  • Extra protection

    The New Beginnings Portable Mini UV Steriliser is a nifty little device that’s light, compact and easy to use. With a touch of a button, it sterilises bubs dummy and teats in just minutes and kills 99.9% of germs and bacteria. The best part is it doesn’t require any water or steam, fully operated with a battery and is non-toxic, BPA free, UVA resistant and leaves no odours. I don’t have to worry about knowing when it finishes as the light will turn off once it’s complete.

    Safe to say, there’s no longer worry when my Bub drops her bottle, teether toy or dummy when out and about, which she does way too often. I only wish I had this sooner with my first born. No more running to the nearest tap or parents room or carrying clean spares. This product is so efficient, practical, time saving and quiet to use. I definitely recommend this!
    I would recommend New Beginnings Sterilisers to other mums
    The steriliser allowed me to quickly sterilise all my baby accessories
    The steriliser was quiet and efficient
    I feel confident all my baby accessories are clean and sterilised after use
    The steriliser was easy and portable


  • Super handy when you’re out and about

    The portable steriliser has been great when we’re out and about. It’s small and compact and gives you piece of mind that you’ve got a clean pacifier especially when it hard to find somewhere to wash them. I typically always carry 2 pacifiers when out, as it takes a little while to sterilise this works perfectly. It’s also at a fairly accessible price point for peace of mind that things are clean. It only accommodates one pacifier at a time. I also imagine that it may not fit some pacifier shapes. I typically use advent pacifiers which fit perfectly.
    I would recommend New Beginnings Sterilisers to other mums
    The steriliser allowed me to quickly sterilise all my baby accessories
    The steriliser was quiet and efficient
    I feel confident all my baby accessories are clean and sterilised after use
    The steriliser was easy and portable


  • UV steriliser all the way!

    Love love love this UV Steriliser! So easy to use and multiple settings which makes sterilising all your baby products super simple.

    Favourite feature is the ability to sterilise and dry in the same cycle. No more drying bottles after sterilising. Steriliser also has a storage feature to keep the items in a sterile environment for up to 72hrs

    Because it’s UV no water require which means no weekly descaling. Just a wipe after use and a filter change ever 6 months

    Recommending this to all my mum friends
    I would recommend New Beginnings Sterilisers to other mums
    The steriliser allowed me to quickly sterilise all my baby accessories
    The steriliser was quiet and efficient
    I feel confident all my baby accessories are clean and sterilised after use
    The steriliser was easy and portable


  • PERFECT For Sensory Toys!

    Sensory bands and toys are something that has always concerned me when it comes to germs- they get dropped on the floor and end up straight in my little ones mouth! Not only this, but they are constantly being played with. Finally I feel like I have a device which comfortably fits all our fidget items and sterilises these beloved toys in just minutes- meaning that my son isn’t without them for long if needed! It’s just so easy to use and I recommend it to all parents with little one’s who are attached to sensory gadgets! One of my little ones in particular has really low immunity, which means that keeping his things germ free gives him a far greater chance of staying well and I absolutely LOVE the added peace of mind this brings me!
    I would recommend New Beginnings Sterilisers to other mums
    The steriliser allowed me to quickly sterilise all my baby accessories
    The steriliser was quiet and efficient
    I feel confident all my baby accessories are clean and sterilised after use
    The steriliser was easy and portable


  • From Birth To Beyond!

    I currently have three little ones using bottles which makes the size of the ‘New Beginnings 2 in 1 UV Steriliser and Dryer’ an absolute DREAM to use! Although it looks incredibly sleek and compact I can fit multiple bottles inside with the greatest of ease. As a mum of eight I love being able to use it across all ages, from bottles to sippy cups to toothbrushes! It’s not a device that gets outgrown with age which makes it a really useful as well as practical item to invest in. Oh my goodness and the peace of mind when it comes to avoiding germs is priceless! I love the confidence I feel when using it and I highly recommend it to anyone wanting to add a level of care for their family- I should also mention that it is unbelievably easy to use and whisper quiet whilst running too. It is beautifully designed, not just in terms of aesthetics, but I can tell that it has been built to last- which is really important to me as this is something that gets used everyday! I absolutely LOVE this product and am very grateful for the opportunity to review it, thank you so very much!
    I would recommend New Beginnings Sterilisers to other mums
    The steriliser allowed me to quickly sterilise all my baby accessories
    The steriliser was quiet and efficient
    I feel confident all my baby accessories are clean and sterilised after use
    The steriliser was easy and portable


  • Steriliser perfect for on the go

    The steriliser is a great addition to the nappy bag to have handy when out and about. The dummy always ends up on the floor and im not always near a tap especially when going for a walk so its great to have the steriliser handy.
    I would recommend New Beginnings Sterilisers to other mums
    The steriliser allowed me to quickly sterilise all my baby accessories
    The steriliser was quiet and efficient
    I feel confident all my baby accessories are clean and sterilised after use
    The steriliser was easy and portable


  • Portable stereliser

    This steriliser is so easy to use, fits perfectly in the baby bag and keeps things cleaned I loved it
    I would recommend New Beginnings Sterilisers to other mums
    The steriliser allowed me to quickly sterilise all my baby accessories
    The steriliser was quiet and efficient
    I feel confident all my baby accessories are clean and sterilised after use
    The steriliser was easy and portable


  • A must have for the baby bag!

    Great little unit that is portable and efficient, I found cleaning bub’s dummies a breeze on the go. Due to the size there isn’t much else that can be sterilised other than teats etc but any bigger then it wouldn’t be as space friendly - just a thought that came to mind when I dropped my son’s spoon while out! At first impression it doesn’t look hard wearing but upon use I felt confident that it did the job. All in all a great product!
    I would recommend New Beginnings Sterilisers to other mums
    The steriliser allowed me to quickly sterilise all my baby accessories
    The steriliser was quiet and efficient
    I feel confident all my baby accessories are clean and sterilised after use
    The steriliser was easy and portable


  • Amazing portable UV steriliser!

    This portable steriliser is amazing I wish I had one 2 babies ago! So glad I got to try it this time round! It’s super quiet and easy to use. So small which is perfect for the nappy bag! But big enough to fit a dummy or teat! Such a lifesaver when you are out and about! I now consider this item to be a must in every mums baby bag!
    I would recommend New Beginnings Sterilisers to other mums
    The steriliser allowed me to quickly sterilise all my baby accessories
    The steriliser was quiet and efficient
    I feel confident all my baby accessories are clean and sterilised after use
    The steriliser was easy and portable


  • Amazing and a must buy

    As a mum of 4, I have gone through so many sterilisers! And never once have I tried a product as thorough as this! I loved that the bottles were dry meaning I didn’t have to worry about that gross slime texture that builds up on other sterilisers! I highly recommend!
    I would recommend New Beginnings Sterilisers to other mums
    The steriliser allowed me to quickly sterilise all my baby accessories
    The steriliser was quiet and efficient
    I feel confident all my baby accessories are clean and sterilised after use
    The steriliser was easy and portable


  • I don’t know how I’ve lived without this!

    Wow! I was so very excited to be able to review the New Beginnings 2-in-1 UV Steriliser & Dryer. I have never owned a steriliser before, even though I am on my second baby. I have always relied on the stovetop method which takes foreeeever and means I have to stay in the kitchen while the water boils (I’m so sleep deprived and have forgotten about it before and left the stove running!).

    This UV steriliser is not only a time saver and means I can tend to my children while it works its magic, but is quiet, easy to use and effective. I’m also not wasting water or gas everyday!

    I have a 3 month old so keeping his dummies, toys and bottles sterilised is of the upmost importance for me. I was pleased to find that although compact, the steriliser had enough room for my pumping equipment as well as dummies. It takes only 11 minutes to run a sterilise cycle, or if I want everything dry as well, only an extra 40 mins. I can then keep everything in there until I’m ready to use it again. Set and forget!

    The bonus with this type of sterilisation is that I can put things in there that I wouldn’t be able to with conventional methods, such as hard toys, cutlery and even my mobile phone! Especially considering the current covid situation as well as being winter time, the more germs I can get rid of, the better.

    The only con for me was finding bench space to keep it (although it’s quite compact so wasn’t too hard) and the only improvement I can think of is that the lights on the control panel are a little dim to see during daylight hours. But everything else about this product has been phenomenal! I truly don’t know how I’ve gone so long without one of these, and I will be recommending it to every new mum I can! At the current price point, I think it is well worth it for peace of mind and efficiency, especially considering I now use it daily. Thanks so much for letting me be part of this trial!
    I would recommend New Beginnings Sterilisers to other mums
    The steriliser allowed me to quickly sterilise all my baby accessories
    The steriliser was quiet and efficient
    I feel confident all my baby accessories are clean and sterilised after use
    The steriliser was easy and portable


  • New beginnings steriliser

    It works great for what it's intended for and other stuff. works great and is quiet and quick.
    I would recommend New Beginnings Sterilisers to other mums
    The steriliser allowed me to quickly sterilise all my baby accessories
    The steriliser was quiet and efficient
    I feel confident all my baby accessories are clean and sterilised after use
    The steriliser was easy and portable


  • The New Beginnings 4-in-1 Mini Steriliser

    The New Beginnings 4-in-1 Mini Steriliser is the perfect on the go steriliser. I was easily able to sterilise my baby’s bottles teats on the go if they became compromised. You can easily sterilise dummies too and in the age of Covid it’s a must have in the baby bag!
    I would recommend New Beginnings Sterilisers to other mums
    The steriliser allowed me to quickly sterilise all my baby accessories
    The steriliser was quiet and efficient
    I feel confident all my baby accessories are clean and sterilised after use
    The steriliser was easy and portable


  • Amazing products

    I wish I had this with my other two children. This has come in handy so many times while being out and about and bubs has dropped her dummy and I’ve been able to just pop it in the steriliser and be good to go. I will definitely be recommending this to as many mums as I can.
    I would recommend New Beginnings Sterilisers to other mums
    The steriliser allowed me to quickly sterilise all my baby accessories
    The steriliser was quiet and efficient
    I feel confident all my baby accessories are clean and sterilised after use
    The steriliser was easy and portable


  • Useful product

    UV sterliser has been very useful. Love every single thing about it. Its compact easy to use and very effective. I am so happy about the results. It has make my job easier. I can sterlise my toys, dummies and bottles in half a time what i was doing before. Moreover it has made my life easier. Highly recommended.
    I would recommend New Beginnings Sterilisers to other mums
    The steriliser allowed me to quickly sterilise all my baby accessories
    The steriliser was quiet and efficient
    I feel confident all my baby accessories are clean and sterilised after use
    The steriliser was easy and portable


  • Covienent

    This sterliser has been a life changer. It has been very easy to use. I have not to worry about my baby bottles anymore. It does the cleaning job very effectively. All the bottles comes out to be nice and clean. I would definetly recommend it to my friends
    I would recommend New Beginnings Sterilisers to other mums
    The steriliser allowed me to quickly sterilise all my baby accessories
    The steriliser was quiet and efficient
    I feel confident all my baby accessories are clean and sterilised after use
    The steriliser was easy and portable


  • Great little machine

    I loved it, it was a breeze to use and I felt confident that it had done its job properly. It was nice and compact so could easily take anywhere. It also looks nice, it's not heavy which is great when you already have heaps to lug around in the nappy bag anyway.
    I would recommend New Beginnings Sterilisers to other mums
    The steriliser allowed me to quickly sterilise all my baby accessories
    The steriliser was quiet and efficient
    I feel confident all my baby accessories are clean and sterilised after use
    The steriliser was easy and portable


  • Wish I’d had this before

    I received the portable mini UV steriliser. This is a game changer if your child loves their dummy. It’s such a great size, I can easily pop it in the baby bag or even my hand bag and be assured my bub is using a clean and sterilised dummy wherever we go. Really happy with this product and definitely recommend.
    I would recommend New Beginnings Sterilisers to other mums
    The steriliser allowed me to quickly sterilise all my baby accessories
    The steriliser was quiet and efficient
    I feel confident all my baby accessories are clean and sterilised after use
    The steriliser was easy and portable


  • Simply the breast

    I would say that this tiny package really impressed this little lady. I opened and found the instructions easy to follow.

    I found myself not stressing as much about ensuring cleaning and sterilising so seamless,

    I had my bestie over and asked her if she had seen one like this on the market and she was converted. You always want the best for your children. I also am OCD when coming to cleanliness and the BPA Free guarantee. After all the technology at our fingertips - there had to be a way - and it was this fantastic product.

    I am so impressed and would recommend to any future, parent or guardian.

    So happy to review this lovely device :-)
    I would recommend New Beginnings Sterilisers to other mums
    The steriliser allowed me to quickly sterilise all my baby accessories
    The steriliser was quiet and efficient
    I feel confident all my baby accessories are clean and sterilised after use
    The steriliser was easy and portable


  • Very handy steriliser!

    I got to try the 2 in 1 steriliser and dryer and I am VERY happy with it! The steriliser looks bulky but once you lift it you won’t believe how light it is! Can be moved around with only one hand - so handy!

    Super easy to use, it starts with just pushing a button, no complicated instructions, hence no waste of time!

    Buzz prompts when cycle has finished and the good thing is bottles can be kept sterile inside until next use.

    All areas are accessible for cleaning/wiping, again no waste of time cleaning tricky corners.

    Love that different items can be sterilised as the sterilisation process is with UV lamp, which also makes it easy to fit any brand or size of bottles within the specified heigh (170.2 mm).

    Happy with the UV lamp as it lasts for 18 months aprox and replacement can be found on different shops (I just had a quick look online). This model comes with two filters recommended to be replaced every 6 months - this is definitely a plus!

    I would recommend this product not only because of both the sterilising and dryer functionality, but also the time it saves specially when busy with the little one: every second counts!
    I would recommend New Beginnings Sterilisers to other mums
    The steriliser allowed me to quickly sterilise all my baby accessories
    The steriliser was quiet and efficient
    I feel confident all my baby accessories are clean and sterilised after use
    The steriliser was easy and portable


  • A nifty little must have for any mum

    How cool is this, such an awesome device to carry with you for a quick sterilisation out and about with zero noise! It was so easy to use and understand, and I honestly am so in love with how little it is and the amazing options to use any baby accessory with it really.
    I would recommend New Beginnings Sterilisers to other mums
    The steriliser allowed me to quickly sterilise all my baby accessories
    The steriliser was quiet and efficient
    I feel confident all my baby accessories are clean and sterilised after use
    The steriliser was easy and portable


  • Game changer!

    This UV steriliser is a complete game changer! I absolutely love that I can sterilise and dry my bottles and Sippy cups in one machine and it’s all done so fast! Just 11 minutes the sterilise! And I also love that I can do these two options separately too. This machine has literally halved the amount of time I spend sterilising and drying bottles.

    I also love how stylish this machine is. I have no issues with leaving this steriliser on my bench because it looks fantastic and matches my kitchen perfectly.

    The 72hr sterile storage is also so handy so I always have bottles ready to go.

    I cannot thank you enough, I wish I’d known about these machines earlier!
    I would recommend New Beginnings Sterilisers to other mums
    The steriliser allowed me to quickly sterilise all my baby accessories
    The steriliser was quiet and efficient
    I feel confident all my baby accessories are clean and sterilised after use
    The steriliser was easy and portable


  • On the go sterilisation

    I love that I can take this anywhere with me especially with bub being at a age where she is throwing her dummy on the ground

    Just a quick wizz in the 4 in 1 steriliser and it’s good to go again
    I would recommend New Beginnings Sterilisers to other mums
    The steriliser allowed me to quickly sterilise all my baby accessories
    The steriliser was quiet and efficient
    I feel confident all my baby accessories are clean and sterilised after use
    The steriliser was easy and portable


  • Genie in a box!

    Don't we all just dread the sterilisation and drying part of the baby bottles, feeding accessories, Breast pumps and TOYS!!!!

    I am constantly worried about the germs and bacteria on the breast pump, teethers and toys etc.

    "The New Beginnings 2 in 1 UV steriliser and Dryer " is such a life saviour for me and my partner. I feel it is a Must-have item for all parents from the ages birth and beyond. I feel so confident and reassured for the sterilisation part of my children's feeders and teethers etc.

    I would cringe at the wet baby bottles and dread draining and emptying the steam water build up in the pacifier or straws of the sippy cups.

    Well, this wonderful steriliser is a Genie in a box!

    It is lightweight and stylish. Doesn't look bulky or ugly on your kitchen counter. As it does not have any association of water or steam you could also place it in the nursery or your room at a safe space out of reach from the little ones.

    I love the fact that it works for multiple purposes apart from just the baby bottles and feeding accessories. Dries up the items and keeps them sterilised in the container for upto 72 hours!

    Just can't appreciate it enough!
    I would recommend New Beginnings Sterilisers to other mums
    The steriliser allowed me to quickly sterilise all my baby accessories
    The steriliser was quiet and efficient
    I feel confident all my baby accessories are clean and sterilised after use
    The steriliser was easy and portable


  • Great on the go tool

    New beginning steriliser is great for on the go when you need to quickly sterilise a dummy or pacifier that may have hit the ground on the travels. It saves having to do it later and have it easily forgotten (because mums are so busy anyway) and is small enough that it is easy to leave in the bottom of the pram or car.

    It takes 6-8 minutes to sterilise which is super fast and just needs 2c batteries so no mess, no water, no extra cleaning. It’s all done by UV light.
    I would recommend New Beginnings Sterilisers to other mums
    The steriliser allowed me to quickly sterilise all my baby accessories
    The steriliser was quiet and efficient
    I feel confident all my baby accessories are clean and sterilised after use
    The steriliser was easy and portable

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Mum-of-two Rebecca McCracken has spent the last four years reading ingredient lists on pretty much everything she buys at the supermarket.

Like many parents raising kids with food allergies, a quick trip to the supermarket often means checking labels, comparing products and hoping to find something the whole family can eat.

Bec’s four-year-old son and 17-month-old daughter were both born with cow’s milk protein allergy. While her son has since outgrown his allergies, her toddler still reacts to dairy, making even everyday staples like bread a challenge.

“Unless we buy expensive sourdough for seven or eight dollars, we don’t really have a choice.”

Even then, it’s not ideal.

“A kid doesn’t want to eat a sourdough sandwich,” Bec laughs. “And fairy bread on sourdough is not great.”

A New Loaf On The Block

Bec runs an online community for allergy families, so she spends plenty of time sharing recipes, product finds and supermarket discoveries with other parents.

It was one of those parents who first told her about new JUST bread.

“A follower messaged me and said, ‘Oh my gosh, this bread is coming soon.’ I was like, ‘Where? When? I need to know. I’m getting my car keys and running!'”

Made with baker’s flour, water, yeast, vinegar, oil and salt, JUST bread contains no artificial preservatives, flavours or colours.

For Bec, it sounded almost too good to be true. “When we saw JUST bread, I was like, ‘You’re joking.’ A bread that’s fresh baked but in the bread aisle? That’s unheard of for us.”

“It was really exciting for our family and for the allergy community.”

The Family’s Toughest Critic Approved

Of course, there was one person whose opinion mattered more than anyone else’s.

“My toughest critic is my daughter. She is so fussy. We know something is really good if she approves it, and she approves it. She loves it. She’ll eat it plain, toasted, as French toast … whatever. She loves it.”

Bec says she was impressed too.

“I like it. I like that it’s only got minimal ingredients and doesn’t have the additives and preservatives that are in a lot of other brands.”

A Simpler Option For Everyday Families

Bec tried out JUST bread because of her family’s allergies, but she says it has a broader appeal.

“I think everyone is becoming more conscious of additives and preservatives in their food.”

It’s a feeling many of us can probably relate to. We don’t all want to overhaul the way we eat, but plenty of us are paying a little more attention to ingredient lists and looking for products that keep things simple.

Bread is one of those foods that’s always around. It ends up in lunchboxes, on the breakfast table, alongside soup on a cold night and covered in hundreds and thousands at birthday parties. When we eat something that often, it’s only natural to wonder what’s in it.

JUST bread keeps things simple with a handful of pantry ingredients and no artificial preservatives, flavours or colours. It’s the sort of loaf that fits easily into busy family life without asking us to compromise on taste or convenience.

Little Changes, Big Difference

 

For Bec, finding a loaf of bread her whole family can enjoy is about more than ticking another item off the shopping list.

“It seems like such a little thing to the normal community, but for us this is a massive win.”

Being able to make sandwiches without worrying about ingredients. Packing lunchboxes a little more easily. Bringing back fairy bread for birthdays. Sometimes it’s the little things that make family life feel a whole lot simpler.

And while Bec found JUST bread because she needed another allergy-friendly option, its simple ingredient list is likely to appeal to plenty of other families too. After all, when we can choose everyday foods made with ingredients we recognise, that’s a pretty good place to start.

JUST Bread is made on a line that also processes soy and sesame.


Mouths of Mums is proudly working with JUST. to bring you this article. JUST bread is made with just a handful of pantry ingredients.  JUST. The Good Stuff.

  • It’s at a good price point for families on a tight budget and is “cleaner” but missing the mark with Canola oil . I wouldn’t be running to a supermarket for it but it’s alot better than other varieties on the market. It’s nice to see supermarkets are at least trying and listening

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  • Most breads are dairy free anyway so I am surprised by this article. Additive free is a bonus. I always go for a grain bread nowadays and have the kids eating it too so I’ll be sticking with that. It’s always great to have variety out there though for the ones that need it.

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  • We bought this bread from the supermarket and it is a good price for bread which of course can indeed be expensive. Each slice is a good size and our favourite meal to create and eat with this bread is cheese toasties. The bread holds and is good to eat.

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  • I am so glad to hear about this and will definitely be on a look out for this in the supermarket. I have noticed that there are starting to be more ‘cleaner’ products in the supermarket, meaning consumers are being heard. We are going full circle back to how foods use to be produced before companies got greedy and started taking shortcuts to producing food items. I hope we continue seeing more preservative and additive free options that are affordable come back in the supermarkets.

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  • I am so glad to hear about this and will definitely be on a look out for this in the supermarket. I have noticed that there are starting to be more ‘cleaner’ products in the supermarket, meaning consumers are being heard. We are going full circle back to how foods use to be produced before companies got greedy and started taking shortcuts to producing food items. I hope we continue seeing more preservative and additive free options that are affordable come back in the supermarkets.

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  • Grabbing your car keys and running for a bread ?? I can’t imagine doing so for a bread lol ! It’s nice to see that more and more allergy friendly products are being produced and put on the market.
    I don’t agree with the statement that “A kid doesn’t want to eat a sourdough sandwich”. It depends on what type of bread you introduce to your kids. My kids grew up with 7 seeds, rustic bread and sourdough and they love it. It’s also quite easy and cheap to make sourdough bread yourself.

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  • I haven’t seen this bread in the supermarket but will be looking for it now. I have been trying to avoid preservatives and additives for some time now and as highlighted in the article bread it difficult to find, or super expensive, without them so I don’t have it often.

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  • This is fantastic, finally a bread that is not full of nasty stuff. I will be going straight out to buy this. My son has ARFID and will only eat white bread, but it’s not terribly healthy. With this bread, at least I know that it is much healthier than the alternatives. Woohoo

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  • what about gluten is it gluten free thats what i need

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  • I cant wait to give this bread a go (so far its always been sold out at my local woolies so it must be good). So good its suitable for those with allergies too. I think nowadays were all looking for cleaner options of ingredients in our foods so this is a step in the right direction.

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  • I am glad more and more allergy friendly products are being produced and offered. I don’t agree with Bec’s statement that kids don’t like sourdough bread. My kids were introduced to sourdough and the most rustic and seeded breads from the time they started to eat bread, and they love it

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  • Oh I cannot wait to try this bread! We go through that much bread each week and I always feel so guilty with how much my kids have – not anymore! Would love to see them introduce other variants in the future – multigrain and gluten free would be superb!

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  • This is such a great product that I’m looking forward to trying! I’ve only been buying bread from bakeries the last few years because grocery store bread texture was so dense and unpleasant. But the hassle with bakery bread is I can’t get it everywhere! I’ll be really keen to give this a go

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