Coles have confirmed that a new round of Stikeez will be launched in store this week. But this time, the popular fruit and veggie themed collectables are recyclable.
Fresh Stikeez will be launched in Coles and Coles Express from Wednesday 12 February and will be accompanied by a national healthy eating program to help Aussie parents get their kids to eat a nutritious balanced diet.
New Characters To Collect
Stikeez Fresh Friends will feature 24 new characters inspired once again by fresh fruit and veggies – but this
year Coles is adding a whole fridge full of fun including characters from different food groups like dairy,
proteins and grains.
The main difference in this new collection, is that the Stikeez can now be recycled at all Coles supermarkets and will be repurposed into useful products including anti-fatigue mats, gym matting, retail flooring and carpet underlay.
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The collectibles form part of the Coles Fresh 5 Challenge which encourages kids to eat all the Five Food Groups daily by introducing a ‘reward’ system. Endorsed by the Stephanie Alexander Kitchen Garden Foundation, the Coles Fresh 5 Challenge allows children to track the different food groups they have tried by adding a Stikeez to the corresponding item on a specially-designed placemat available free from Coles supermarkets. The number of serves is based on recommendations set by the Australian Dietary Guidelines.
Encourage Kids To Try New Foods
“Customers have told us they use Stikeez as a fun tool to encourage kids to eat more types of fresh foods – our research showed that 31 per cent of customers who collected the first Stikeez range increased their purchases of fruit and vegetables and 50 per cent bought a wider variety of fresh produce,” Chief Marketing Officer Lisa Ronson said.
“Kids who had never touched broccoli or tasted a fresh tomato found it fun to challenge themselves to eat foods of all colours of the rainbow.”
“We wanted to bring Stikeez and a healthy eating initiative back but in a more sustainable way. Customers can now return any duplicate, old and spare Stikeez back to Coles supermarkets to be recycled.”
Coles have also announced that the collectables will be wrapped in responsibly sourced paper that’s fully recyclable
in kerbside recycling bins at home.
The Stikeez characters have been given some of the most popular Aussie kids’ names such as Abby Avocado, Benji Bread, Chloe Cauliflower, Ella Eggs and Will Walnut.
How To Get Your New Stikeez
Customers can collect one Stikeez at the check-out for every $30 they spend in one transaction at Coles Supermarkets, Coles Express and Coles Online.
You can also pick up the Coles Fresh 5 Challenge placemats for free in the fresh produce department at Coles supermarkets, while stocks last, or download and print a version from www.coles.com.au/Stikeez.
There is also a range of exclusive Stikeez Fresh Friends merchandise available including collector cases and collector tins for $4 each, a kid’s plate for $3 which helps kids with the Coles Fresh 5 Challenge, kids bowls and tumblers for $2 each and drink bottles for $5.
Will the new recyclable Stikeez be on your list to collect? Tell us in the comments below.